diff --git a/src/pretix/base/models/event.py b/src/pretix/base/models/event.py
index fbee95c12a..b914183870 100644
--- a/src/pretix/base/models/event.py
+++ b/src/pretix/base/models/event.py
@@ -3,6 +3,7 @@ import uuid
 from collections import OrderedDict
 from datetime import datetime, time, timedelta
 from operator import attrgetter
+from urllib.parse import urljoin
 
 import pytz
 from django.conf import settings
@@ -26,6 +27,7 @@ from pretix.base.validators import EventSlugBanlistValidator
 from pretix.helpers.database import GroupConcat
 from pretix.helpers.daterange import daterange
 from pretix.helpers.json import safe_string
+from pretix.helpers.thumb import get_thumbnail
 
 from ..settings import settings_hierarkey
 from .organizer import Organizer, Team
@@ -145,10 +147,13 @@ class EventMixin:
             "@context": "http://schema.org",
             "@type": "Event", "location": {
                 "@type": "Place",
-                "address": str(self.location)
+                "address": str(self.location),
             },
-            "name": str(self.name)
+            "name": str(self.name),
         }
+        img = getattr(self, 'event', self).social_image
+        if img:
+            eventdict['image'] = img
 
         if self.settings.show_times:
             eventdict["startDate"] = self.date_from.isoformat()
@@ -358,6 +363,20 @@ class Event(EventMixin, LoggedModel):
     def __str__(self):
         return str(self.name)
 
+    @property
+    def social_image(self):
+        from pretix.multidomain.urlreverse import build_absolute_uri
+
+        img = None
+        logo_file = self.settings.get('logo_image', as_type=str, default='')[7:]
+        og_file = self.settings.get('og_image', as_type=str, default='')[7:]
+        if og_file:
+            img = get_thumbnail(og_file, '1200').thumb.url
+        elif logo_file:
+            img = get_thumbnail(logo_file, '5000x120').thumb.url
+        if img:
+            return urljoin(build_absolute_uri(self, 'presale:event.index'), img)
+
     @property
     def free_seats(self):
         from .orders import CartPosition, Order, OrderPosition
diff --git a/src/pretix/base/settings.py b/src/pretix/base/settings.py
index f646a7331c..2cb5533c2b 100644
--- a/src/pretix/base/settings.py
+++ b/src/pretix/base/settings.py
@@ -656,6 +656,10 @@ Your {event} team"""))
         'default': None,
         'type': File
     },
+    'og_image': {
+        'default': None,
+        'type': File
+    },
     'invoice_logo_image': {
         'default': None,
         'type': File
diff --git a/src/pretix/control/forms/event.py b/src/pretix/control/forms/event.py
index 4460bc31dc..5fd6122846 100644
--- a/src/pretix/control/forms/event.py
+++ b/src/pretix/control/forms/event.py
@@ -488,6 +488,15 @@ class EventSettingsForm(SettingsForm):
         help_text=_('If you provide a logo image, we will by default not show your events name and date '
                     'in the page header. We will show your logo with a maximal height of 120 pixels.')
     )
+    og_image = ExtFileField(
+        label=_('Social media image'),
+        ext_whitelist=(".png", ".jpg", ".gif", ".jpeg"),
+        required=False,
+        help_text=_('This picture will be used as a preview if you post links to your ticket shop on social media. '
+                    'Facebook advises to use a picture size of 1200 x 630 pixels, however some platforms like '
+                    'WhatsApp and Reddit only show a square preview, so we recommend to make sure it still looks good '
+                    'only the center square is shown. If you do not fill this, we will use the logo given above.')
+    )
     frontpage_text = I18nFormField(
         label=_("Frontpage text"),
         required=False,
diff --git a/src/pretix/control/templates/pretixcontrol/event/settings.html b/src/pretix/control/templates/pretixcontrol/event/settings.html
index 8b17f4db4c..fd276569ae 100644
--- a/src/pretix/control/templates/pretixcontrol/event/settings.html
+++ b/src/pretix/control/templates/pretixcontrol/event/settings.html
@@ -96,6 +96,7 @@
             <fieldset>
                 <legend>{% trans "Shop design" %}</legend>
                 {% bootstrap_field sform.logo_image layout="control" %}
+                {% bootstrap_field sform.og_image layout="control" %}
                 {% url "control:organizer.edit" organizer=request.organizer.slug as org_url %}
                 {% propagated request.event org_url "primary_color" "primary_font" "theme_color_success" "theme_color_danger" %}
                     {% bootstrap_field sform.primary_color layout="control" %}
diff --git a/src/pretix/presale/context.py b/src/pretix/presale/context.py
index 2c16fc7828..3564507ff3 100644
--- a/src/pretix/presale/context.py
+++ b/src/pretix/presale/context.py
@@ -59,7 +59,14 @@ def contextprocessor(request):
 
         if request.event.settings.presale_css_file:
             ctx['css_file'] = default_storage.url(request.event.settings.presale_css_file)
+
         ctx['event_logo'] = request.event.settings.get('logo_image', as_type=str, default='')[7:]
+        ctx['social_image'] = request.event.cache.get_or_set(
+            'social_image_url',
+            request.event.social_image,
+            60
+        )
+
         ctx['event'] = request.event
         ctx['languages'] = [get_language_info(code) for code in request.event.settings.locales]
 
diff --git a/src/pretix/presale/templates/pretixpresale/event/base.html b/src/pretix/presale/templates/pretixpresale/event/base.html
index 336a5e285f..305e528f7b 100644
--- a/src/pretix/presale/templates/pretixpresale/event/base.html
+++ b/src/pretix/presale/templates/pretixpresale/event/base.html
@@ -11,6 +11,10 @@
     {% if event.settings.meta_noindex %}
         <meta name="robots" content="noindex, nofollow">
     {% endif %}
+    <meta property="og:type" content="website" />
+    {% if social_image %}
+        <meta property="og:image" content="{{ social_image }}" />
+    {% endif %}
     {{ block.super }}
 {% endblock %}
 {% block above %}
diff --git a/src/pretix/presale/templates/pretixpresale/event/index.html b/src/pretix/presale/templates/pretixpresale/event/index.html
index 3001e70c97..63680b8c21 100644
--- a/src/pretix/presale/templates/pretixpresale/event/index.html
+++ b/src/pretix/presale/templates/pretixpresale/event/index.html
@@ -12,10 +12,6 @@
     {{ block.super }}
     <meta property="og:title" content="{{ ev.name }}" />
     <meta property="og:description" content="{{ ev.get_date_range_display }}" />
-    {% if event_logo %}
-        <meta property="og:image" content="{{ event_logo|thumb:'5000x120' }}" />
-    {% endif %}
-    <meta property="og:type" content="website" />
     {% if subevent %}
         <meta property="og:url" content="{% abseventurl request.event "presale:event.index" subevent=subevent.pk %}" />
     {% else %}