diff --git a/src/pretix/plugins/ticketoutputpdf/static/pretixplugins/ticketoutputpdf/editor.js b/src/pretix/plugins/ticketoutputpdf/static/pretixplugins/ticketoutputpdf/editor.js
index e85bafc2db..308e3b2716 100644
--- a/src/pretix/plugins/ticketoutputpdf/static/pretixplugins/ticketoutputpdf/editor.js
+++ b/src/pretix/plugins/ticketoutputpdf/static/pretixplugins/ticketoutputpdf/editor.js
@@ -162,6 +162,9 @@ var editor = {
         "event_name": gettext("Sample event name"),
         "event_date": gettext("May 31st, 2017"),
         "event_begin_time": gettext("20:00"),
+        "event_admission_time": gettext("19:00"),
+        "event_begin": gettext("2017-05-31 20:00"),
+        "event_admission": gettext("2017-05-31 19:00"),
         "event_location": gettext("Random City")
     },
 
diff --git a/src/pretix/plugins/ticketoutputpdf/templates/pretixplugins/ticketoutputpdf/index.html b/src/pretix/plugins/ticketoutputpdf/templates/pretixplugins/ticketoutputpdf/index.html
index 2a9e423786..01b2f5ad64 100644
--- a/src/pretix/plugins/ticketoutputpdf/templates/pretixplugins/ticketoutputpdf/index.html
+++ b/src/pretix/plugins/ticketoutputpdf/templates/pretixplugins/ticketoutputpdf/index.html
@@ -267,7 +267,10 @@
                                 <option value="attendee_name">{% trans "Attendee name" %}</option>
                                 <option value="event_name">{% trans "Event name" %}</option>
                                 <option value="event_date">{% trans "Event date" %}</option>
+                                <option value="event_begin">{% trans "Event begin date and time" %}</option>
                                 <option value="event_begin_time">{% trans "Event begin time" %}</option>
+                                <option value="event_admission">{% trans "Event admission date and time" %}</option>
+                                <option value="event_admission_time">{% trans "Event admission time" %}</option>
                                 <option value="event_location">{% trans "Event location" %}</option>
                                 <option value="other">{% trans "Other…" %}</option>
                             </select>
diff --git a/src/pretix/plugins/ticketoutputpdf/ticketoutput.py b/src/pretix/plugins/ticketoutputpdf/ticketoutput.py
index 6cde8a1ee0..0c52ef5b5a 100644
--- a/src/pretix/plugins/ticketoutputpdf/ticketoutput.py
+++ b/src/pretix/plugins/ticketoutputpdf/ticketoutput.py
@@ -8,8 +8,9 @@ from django.core.files import File
 from django.core.files.storage import default_storage
 from django.http import HttpRequest
 from django.template.loader import get_template
-from django.utils.formats import localize
+from django.utils.formats import date_format, localize
 from django.utils.translation import ugettext_lazy as _
+from pytz import timezone
 from reportlab.graphics import renderPDF
 from reportlab.graphics.barcode.qr import QrCodeWidget
 from reportlab.graphics.shapes import Drawing
@@ -85,8 +86,18 @@ class PdfTicketOutput(BaseTicketOutput):
             return str(order.event.location).replace("\n", "<br/>\n")
         elif o['content'] == 'event_date':
             return order.event.get_date_from_display(show_times=False)
+        elif o['content'] == 'event_begin':
+            return order.event.get_date_from_display(show_times=True)
         elif o['content'] == 'event_begin_time':
-            return order.event.get_date_from_display(show_times=False)
+            return order.event.get_time_from_display()
+        elif o['content'] == 'event_admission':
+            if order.event.date_admission:
+                tz = timezone(order.event.settings.timezone)
+                return date_format(order.event.date_admission.astimezone(tz), "SHORT_DATETIME_FORMAT")
+        elif o['content'] == 'event_admission_time':
+            if order.event.date_admission:
+                tz = timezone(order.event.settings.timezone)
+                return date_format(order.event.date_admission.astimezone(tz), "TIME_FORMAT")
         return ''
 
     def _draw_textarea(self, canvas: Canvas, op: OrderPosition, order: Order, o: dict):