diff --git a/src/pretix/base/models/seating.py b/src/pretix/base/models/seating.py
index e50f499717..fc516a6fba 100644
--- a/src/pretix/base/models/seating.py
+++ b/src/pretix/base/models/seating.py
@@ -159,7 +159,7 @@ class Seat(models.Model):
             parts.append(gettext('Seat {number}').format(number=self.seat_number))
 
         if not parts:
-            return self.name
+            return self.seat_guid
         return ', '.join(parts)
 
     @classmethod