diff --git a/src/pretix/base/pdf.py b/src/pretix/base/pdf.py
index 0329fb95cd..5bafaeacd2 100644
--- a/src/pretix/base/pdf.py
+++ b/src/pretix/base/pdf.py
@@ -504,10 +504,17 @@ def variables_from_questions(sender, *args, **kwargs):
     for q in sender.questions.all():
         if q.type == Question.TYPE_FILE:
             continue
+        d['question_{}'.format(q.identifier)] = {
+            'label': _('Question: {question}').format(question=q.question),
+            'editor_sample': _('<Answer: {question}>').format(question=q.question),
+            'evaluate': partial(get_answer, question_id=q.pk),
+            'migrate_from': 'question_{}'.format(q.pk)
+        }
         d['question_{}'.format(q.pk)] = {
             'label': _('Question: {question}').format(question=q.question),
             'editor_sample': _('<Answer: {question}>').format(question=q.question),
-            'evaluate': partial(get_answer, question_id=q.pk)
+            'evaluate': partial(get_answer, question_id=q.pk),
+            'hidden': True,
         }
     return d
 
diff --git a/src/pretix/control/templates/pretixcontrol/pdf/index.html b/src/pretix/control/templates/pretixcontrol/pdf/index.html
index ee35023d16..e8b91a8c6f 100644
--- a/src/pretix/control/templates/pretixcontrol/pdf/index.html
+++ b/src/pretix/control/templates/pretixcontrol/pdf/index.html
@@ -372,7 +372,9 @@
                             <label>{% trans "Content" %}</label><br>
                             <select class="input-block-level form-control" id="toolbox-content">
                                 {% for varname, var in variables.items %}
-                                    <option data-sample="{{ var.editor_sample }}" value="{{ varname }}">{{ var.label }}</option>
+                                    {% if not var.hidden %}
+                                        <option data-sample="{{ var.editor_sample }}" {% if var.migrate_from %}data-old-value="{{ var.migrate_from }}"{% endif %} value="{{ varname }}">{{ var.label }}</option>
+                                    {% endif %}
                                 {% endfor %}
                                 {% for p in request.organizer.meta_properties.all %}
                                     <option value="meta:{{ p.name }}">
@@ -394,6 +396,9 @@
                                     <textarea id="toolbox-content-other-{{ l }}" rows="3" class="input-block-level form-control" title="{{ l }}" lang="{{ l }}"></textarea>
                                 {% endfor %}
                             </div>
+                            <p class="help-block" id="toolbox-content-other-help">
+                                <a href="?placeholders=true" target="_blank">{% trans "Show available placeholders" %}</a>
+                            </p>
                         </div>
                     </div>
                 </div>
diff --git a/src/pretix/control/templates/pretixcontrol/pdf/placeholders.html b/src/pretix/control/templates/pretixcontrol/pdf/placeholders.html
new file mode 100644
index 0000000000..25155270d5
--- /dev/null
+++ b/src/pretix/control/templates/pretixcontrol/pdf/placeholders.html
@@ -0,0 +1,68 @@
+{% extends "pretixcontrol/event/base.html" %}
+{% load i18n %}
+{% load static %}
+{% load compress %}
+{% block title %}{% trans "PDF Editor" %}{% endblock %}
+{% block custom_header %}
+    {{ block.super }}
+    {% compress css %}
+        <link type="text/css" rel="stylesheet" href="{% static "pretixcontrol/scss/pdfeditor.css" %}">
+    {% endcompress %}
+    <link type="text/css" rel="stylesheet" href="{% url "control:pdf.css" %}">
+{% endblock %}
+{% block content %}
+    <h1>
+        {% trans "PDF Editor" %}
+        <small>{% trans "Available placeholders" %}</small>
+    </h1>
+    <p>
+        {% blocktrans trimmed %}
+            You can use placeholders in custom texts on tickets to enrich your text with individual data. Which
+            placeholders are available depends on your event settings, activated plugins, the selected product,
+            as well as user input.
+            This page lists all placeholders technically available for your event, however most of them can also
+            be empty in some cases depending on configuration.
+        {% endblocktrans %}
+    </p>
+    <div class="table-responsive">
+        <table class="table table-hover table-condensed">
+            <thead>
+            <tr>
+                <th>{% trans "Placeholder" %}</th>
+                <th>{% trans "Description" %}</th>
+                <th>{% trans "Formatting example" %}</th>
+            </tr>
+            </thead>
+            <tbody>
+            {% for varname, var in variables.items %}
+                {% if not var.hidden %}
+                    <tr>
+                        <td><code>{{ "{" }}{{ varname }}{{ "}" }}</code></td>
+                        <td>{{ var.label }}</td>
+                        <td>{{ var.editor_sample }}</td>
+                    </tr>
+                {% endif %}
+            {% endfor %}
+            {% for p in request.organizer.meta_properties.all %}
+                <tr>
+                    <td><code>{{ "{" }}meta:{{ p.name }}{{ "}" }}</code></td>
+                    <td>
+                        {% trans "Event attribute:" %} {{ p.name }}
+                    </td>
+                    <td></td>
+                </tr>
+            {% endfor %}
+            {% for p in request.event.item_meta_properties.all %}
+                <tr>
+                    <td><code>{{ "{" }}itemmeta:{{ p.name }}{{ "}" }}</code></td>
+                    <td>
+                        {% trans "Item attribute:" %} {{ p.name }}
+                    </td>
+                    <td></td>
+                </tr>
+            {% endfor %}
+            </tbody>
+        </table>
+    </div>
+{% endblock %}
+
diff --git a/src/pretix/control/views/pdf.py b/src/pretix/control/views/pdf.py
index 1837b3da59..5fbb79bd31 100644
--- a/src/pretix/control/views/pdf.py
+++ b/src/pretix/control/views/pdf.py
@@ -33,7 +33,7 @@ from django.core.files.storage import default_storage
 from django.http import (
     FileResponse, HttpResponse, HttpResponseBadRequest, JsonResponse,
 )
-from django.shortcuts import get_object_or_404
+from django.shortcuts import get_object_or_404, render
 from django.urls import reverse
 from django.utils.crypto import get_random_string
 from django.utils.timezone import now
@@ -65,10 +65,17 @@ class BaseEditorView(EventPermissionRequiredMixin, TemplateView):
     title = None
 
     def get(self, request, *args, **kwargs):
+        if 'placeholders' in request.GET:
+            return self.get_placeholders_help(request)
         resp = super().get(request, *args, **kwargs)
         resp._csp_ignore = True
         return resp
 
+    def get_placeholders_help(self, request):
+        ctx = {}
+        ctx['variables'] = self.get_variables()
+        return render(request, 'pretixcontrol/pdf/placeholders.html', ctx)
+
     def process_upload(self):
         f = self.request.FILES.get('background')
         error = False
diff --git a/src/pretix/static/pretixcontrol/js/ui/editor.js b/src/pretix/static/pretixcontrol/js/ui/editor.js
index 8fe3672d3f..0ef14b421a 100644
--- a/src/pretix/static/pretixcontrol/js/ui/editor.js
+++ b/src/pretix/static/pretixcontrol/js/ui/editor.js
@@ -286,7 +286,7 @@ var editor = {
         } else if (key.startsWith('meta:')) {
             return key.substr(5);
         }
-        return $('#toolbox-content option[value='+key+']').attr('data-sample') || '';
+        return $('#toolbox-content option[value='+key+'], #toolbox-content option[data-old-value='+key+']').attr('data-sample') || '';
     },
 
     _load_page: function (page_number, dump) {
@@ -396,6 +396,7 @@ var editor = {
 
         $("#toolbox-content-other").hide();
         $("#toolbox-content-other-i18n").hide();
+        $("#toolbox-content-other-help").hide();
         $(".add-buttons button").prop('disabled', false);
 
         if (dump) {
@@ -492,9 +493,15 @@ var editor = {
             if (!o.content && o.type == "barcodearea") {
                 o.content = "secret";
             }
-            $("#toolbox-content").val(o.content);
+            var $migrate_to = $("#toolbox-content option[data-old-value='" + o.content + "']");
+            if ($migrate_to.length > 0) {
+                $("#toolbox-content").val($migrate_to.val());
+            } else {
+                $("#toolbox-content").val(o.content);
+            }
             $("#toolbox-content-other").toggle($("#toolbox-content").val() === "other");
             $("#toolbox-content-other-i18n").toggle($("#toolbox-content").val() === "other_i18n");
+            $("#toolbox-content-other-help").toggle($("#toolbox-content").val() === "other" || $("#toolbox-content").val() === "other_i18n");
             if (o.content === "other") {
                 $("#toolbox-content-other").val(o.text);
             } else if (o.content === "other_i18n") {
@@ -537,6 +544,7 @@ var editor = {
 
             $("#toolbox-content-other").toggle($("#toolbox-content").val() === "other");
             $("#toolbox-content-other-i18n").toggle($("#toolbox-content").val() === "other_i18n");
+            $("#toolbox-content-other-help").toggle($("#toolbox-content").val() === "other" || $("#toolbox-content").val() === "other_i18n");
             o.content = $("#toolbox-content").val();
             if ($("#toolbox-content").val() === "other") {
                 o.text = $("#toolbox-content-other").val();
@@ -591,6 +599,7 @@ var editor = {
             o.rotate(parseFloat($("#toolbox-textrotation").val()));
             $("#toolbox-content-other").toggle($("#toolbox-content").val() === "other");
             $("#toolbox-content-other-i18n").toggle($("#toolbox-content").val() === "other_i18n");
+            $("#toolbox-content-other-help").toggle($("#toolbox-content").val() === "other" || $("#toolbox-content").val() === "other_i18n");
             o.content = $("#toolbox-content").val();
             if ($("#toolbox-content").val() === "other") {
                 o.setText($("#toolbox-content-other").val());