diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html b/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
index 8b782e709c..febcba9eb5 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
@@ -3,6 +3,8 @@
 {% load eventurl %}
 {% load money %}
 {% load thumb %}
+{% load icon %}
+{% load getitem %}
 {% load eventsignal %}
 {% load rich_text %}
 {% for tup in items_by_category %}{% with category=tup.0 items=tup.1 form_prefix=tup.2 %}
@@ -43,7 +45,9 @@
                                 </a>
                             {% endif %}
                             <div class="product-description {% if item.picture %}with-picture{% endif %}">
-                                <h{{ headline_level|default:3|add:1 }} class="h4" id="{{ form_prefix }}item-{{ item.pk }}-legend">{{ item.name }}</h{{ headline_level|default:3|add:1 }}>
+                                <h{{ headline_level|default:3|add:1 }} class="h4" id="{{ form_prefix }}item-{{ item.pk }}-legend">
+                                    {{ item.name }}
+                                </h{{ headline_level|default:3|add:1 }}>
                                 {% if item.description %}
                                     <div id="{{ form_prefix }}item-{{ item.pk }}-description" class="product-description">
                                         {{ item.description|localize|rich_text }}
@@ -119,7 +123,19 @@
                                 data-price="{% if event.settings.display_net_prices %}{{ var.display_price.net|unlocalize }}{% else %}{{ var.display_price.gross|unlocalize }}{% endif %}"
                             {% endif %}>
                                 <div class="col-md-8 col-sm-6 col-xs-12">
-                                    <h{{ headline_level|default:3|add:2 }} class="h5" id="{{ form_prefix }}item-{{ item.pk }}-{{ var.pk }}-legend">{{ var }}</h{{ headline_level|default:3|add:2 }}>
+                                    <h{{ headline_level|default:3|add:2 }} class="h5" id="{{ form_prefix }}item-{{ item.pk }}-{{ var.pk }}-legend">
+                                        {{ var }}
+                                        {% if cart.itemvarsums|getitem:var %}
+                                            <span class="textbubble-success">
+                                                {% icon "shopping-cart" %}
+                                                {% blocktrans trimmed count amount=cart.itemvarsums|getitem:var %}
+                                                    {{ amount }}× in your cart
+                                                {% plural %}
+                                                    {{ amount }}× in your cart
+                                                {% endblocktrans %}
+                                            </span>
+                                        {% endif %}
+                                    </h{{ headline_level|default:3|add:2 }}>
                                     {% if var.description %}
                                         <div id="{{ form_prefix }}item-{{ item.pk }}-{{ var.pk }}-description" class="variation-description">
                                             {{ var.description|localize|rich_text }}
@@ -264,7 +280,19 @@
                             </a>
                         {% endif %}
                         <div class="product-description {% if item.picture %}with-picture{% endif %}">
-                            <h{{ headline_level|default:3|add:1 }} class="h4" id="{{ form_prefix }}item-{{ item.pk }}-legend">{{ item.name }}</h{{ headline_level|default:3|add:1 }}>
+                            <h{{ headline_level|default:3|add:1 }} class="h4" id="{{ form_prefix }}item-{{ item.pk }}-legend">
+                                {{ item.name }}
+                                {% if cart.itemvarsums|getitem:item %}
+                                    <span class="textbubble-success">
+                                        {% icon "shopping-cart" %}
+                                        {% blocktrans trimmed count amount=cart.itemvarsums|getitem:item %}
+                                            {{ amount }}× in your cart
+                                        {% plural %}
+                                            {{ amount }}× in your cart
+                                        {% endblocktrans %}
+                                    </span>
+                                {% endif %}
+                            </h{{ headline_level|default:3|add:1 }}>
                             {% if item.description %}
                                 <div id="{{ form_prefix }}item-{{ item.pk }}-description" class="product-description">
                                     {{ item.description|localize|rich_text }}
diff --git a/src/pretix/presale/views/__init__.py b/src/pretix/presale/views/__init__.py
index f450e41438..77a7d2dfb3 100644
--- a/src/pretix/presale/views/__init__.py
+++ b/src/pretix/presale/views/__init__.py
@@ -33,7 +33,7 @@
 # License for the specific language governing permissions and limitations under the License.
 import copy
 import warnings
-from collections import defaultdict
+from collections import Counter, defaultdict
 from datetime import datetime, timedelta
 from decimal import Decimal
 from functools import wraps
@@ -242,6 +242,10 @@ class CartMixin:
             minutes_left = None
             seconds_left = None
 
+        itemvarsums = Counter()
+        for p in cartpos:
+            itemvarsums[p.variation or p.item] += 1
+
         return {
             'positions': positions,
             'invoice_address': self.invoice_address,
@@ -258,6 +262,7 @@ class CartMixin:
             'max_expiry_extend': max_expiry_extend,
             'is_ordered': bool(order),
             'itemcount': sum(c.count for c in positions if not c.addon_to),
+            'itemvarsums': itemvarsums,
             'current_selected_payments': [
                 p for p in self.current_selected_payments(positions, fees, self.invoice_address)
                 if p.get('multi_use_supported')
diff --git a/src/pretix/static/pretixpresale/scss/main.scss b/src/pretix/static/pretixpresale/scss/main.scss
index 97c54c975e..66ce9924da 100644
--- a/src/pretix/static/pretixpresale/scss/main.scss
+++ b/src/pretix/static/pretixpresale/scss/main.scss
@@ -574,6 +574,7 @@ h2 .label {
 
 
 .textbubble-success, .textbubble-success-warning, .textbubble-info, .textbubble-warning, .textbubble-danger {
+  display: inline-block;
   padding: 0 .4em;
   border-radius: $border-radius-base;
   font-weight: bold;