diff --git a/src/pretix/presale/views/cart.py b/src/pretix/presale/views/cart.py
index 5491ca24c3..3dbc3c0abe 100644
--- a/src/pretix/presale/views/cart.py
+++ b/src/pretix/presale/views/cart.py
@@ -246,7 +246,7 @@ class RedeemView(EventViewMixin, TemplateView):
             err = error_messages['ended']
 
         if err:
-            messages.error(request, err)
+            messages.error(request, _(err))
             return redirect(eventreverse(request.event, 'presale:event.index'))
 
         return super().dispatch(request, *args, **kwargs)