diff --git a/doc/development/api/plugins.rst b/doc/development/api/plugins.rst
index 1f33b0cacf..5b66470b73 100644
--- a/doc/development/api/plugins.rst
+++ b/doc/development/api/plugins.rst
@@ -94,7 +94,8 @@ Views
 
 Your plugin may define custom views. If you put an ``urls`` submodule into your
 plugin module, pretix will automatically import it and include it into the root
-URL configuration.
+URL configuration with the namespace ``plugins:<label>:``, where ``<label>`` is
+your Django app label.
 
 .. WARNING:: If you define custom URLs and views, you are currently on your own
    with checking that the calling user is logged in, has appropriate permissions,
diff --git a/src/pretix/plugins/banktransfer/signals.py b/src/pretix/plugins/banktransfer/signals.py
index d8f374bba5..162fe00bb9 100644
--- a/src/pretix/plugins/banktransfer/signals.py
+++ b/src/pretix/plugins/banktransfer/signals.py
@@ -19,11 +19,11 @@ def control_nav_import(sender, request=None, **kwargs):
     return [
         {
             'label': _('Import bank data'),
-            'url': reverse('plugins:banktransfer.import', kwargs={
+            'url': reverse('plugins:banktransfer:import', kwargs={
                 'event': request.event.slug,
                 'organizer': request.event.organizer.slug,
             }),
-            'active': (url.namespace == 'plugins' and url.url_name == 'banktransfer.import'),
+            'active': (url.namespace == 'plugins:banktransfer' and url.url_name == 'import'),
             'icon': 'upload',
         }
     ]
diff --git a/src/pretix/plugins/banktransfer/urls.py b/src/pretix/plugins/banktransfer/urls.py
index 7b183113cc..11942818bc 100644
--- a/src/pretix/plugins/banktransfer/urls.py
+++ b/src/pretix/plugins/banktransfer/urls.py
@@ -5,5 +5,5 @@ from .views import *
 
 urlpatterns = [
     url(r'^control/event/(?P<organizer>[^/]+)/(?P<event>[^/]+)/banktransfer/import/', ImportView.as_view(),
-        name='banktransfer.import'),
+        name='import'),
 ]
diff --git a/src/pretix/plugins/banktransfer/views.py b/src/pretix/plugins/banktransfer/views.py
index b9bb2c475d..ca0cf6bb54 100644
--- a/src/pretix/plugins/banktransfer/views.py
+++ b/src/pretix/plugins/banktransfer/views.py
@@ -125,7 +125,7 @@ class ImportView(EventPermissionRequiredMixin, TemplateView):
         })
 
     def redirect_back(self):
-        return redirect(reverse('plugins:banktransfer.import', kwargs={
+        return redirect(reverse('plugins:banktransfer:import', kwargs={
             'event': self.request.event.slug,
             'organizer': self.request.event.organizer.slug,
         }))
diff --git a/src/pretix/plugins/paypal/payment.py b/src/pretix/plugins/paypal/payment.py
index 686a960266..5673941aae 100644
--- a/src/pretix/plugins/paypal/payment.py
+++ b/src/pretix/plugins/paypal/payment.py
@@ -88,8 +88,8 @@ class Paypal(BasePaymentProvider):
                 "payment_method": "paypal",
             },
             "redirect_urls": {
-                "return_url": request.build_absolute_uri(reverse('plugins:paypal.return')),
-                "cancel_url": request.build_absolute_uri(reverse('plugins:paypal.abort')),
+                "return_url": request.build_absolute_uri(reverse('plugins:paypal:return')),
+                "cancel_url": request.build_absolute_uri(reverse('plugins:paypal:abort')),
             },
             "transactions": [
                 {
diff --git a/src/pretix/plugins/paypal/templates/pretixplugins/paypal/pending.html b/src/pretix/plugins/paypal/templates/pretixplugins/paypal/pending.html
index 7d6ed09e8a..a7ee12b963 100644
--- a/src/pretix/plugins/paypal/templates/pretixplugins/paypal/pending.html
+++ b/src/pretix/plugins/paypal/templates/pretixplugins/paypal/pending.html
@@ -5,7 +5,7 @@
         Our attempt to execute your Payment via PayPal has failed. Please try again or contact us.
     {% endblocktrans %}</p>
     <p>
-        <a href="{% url "plugins:paypal.retry" order=order.code %}" class="btn btn-default">{% trans "Try again" %}</a>
+        <a href="{% url "plugins:paypal:retry" order=order.code %}" class="btn btn-default">{% trans "Try again" %}</a>
     </p>
 {% else %}
     <p>{% blocktrans trimmed %}
diff --git a/src/pretix/plugins/paypal/views.py b/src/pretix/plugins/paypal/views.py
index 3d5714b391..afcd93f047 100644
--- a/src/pretix/plugins/paypal/views.py
+++ b/src/pretix/plugins/paypal/views.py
@@ -73,10 +73,10 @@ def retry(request, order):
                 "payment_method": "paypal",
             },
             "redirect_urls": {
-                "return_url": request.build_absolute_uri(reverse('plugins:paypal.retry', kwargs={
+                "return_url": request.build_absolute_uri(reverse('plugins:paypal:retry', kwargs={
                     'order': order.code
                 })),
-                "cancel_url": request.build_absolute_uri(reverse('plugins:paypal.retry', kwargs={
+                "cancel_url": request.build_absolute_uri(reverse('plugins:paypal:retry', kwargs={
                     'order': order.code
                 })),
             },
diff --git a/src/pretix/urls.py b/src/pretix/urls.py
index bab437ac5a..14e437d500 100644
--- a/src/pretix/urls.py
+++ b/src/pretix/urls.py
@@ -21,15 +21,19 @@ if settings.DEBUG:
         url(r'^__debug__/', include(debug_toolbar.urls)),
     )
 
+pluginpatterns = []
 for app in apps.get_app_configs():
     if hasattr(app, 'PretixPluginMeta'):
         try:
             urlmod = importlib.import_module(app.name + '.urls')
-            urlpatterns.append(
-                url(r'', include(urlmod, namespace='plugins'))
+            pluginpatterns.append(
+                url(r'', include(urlmod, namespace=app.label))
             )
         except ImportError:
             pass
+urlpatterns.append(
+    url(r'', include(pluginpatterns, namespace='plugins'))
+)
 
 urlpatterns.append(
     url(r'', include(pretix.presale.urls, namespace='presale'))