diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/i18ninput.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/i18ninput.vue
index 24bd1e3984..2094555445 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/i18ninput.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/i18ninput.vue
@@ -10,6 +10,7 @@ defineOptions({
 
 const props = defineProps<{
     errors?: string[],
+    placeholders: Record<string, string>
 }>();
 
 const modelValue = defineModel<Record<string, string> | string>();
@@ -25,6 +26,6 @@ watchEffect(() => {
 </script>
 
 <template lang="pug">
-    input.form-control(v-if="!!modelValue" v-for="(human_readable, locale) in store.locales" v-model="modelValue[locale]" v-bind="$attrs" :lang="locale" :title="human_readable" :placeholder="human_readable")
+    input.form-control(v-if="!!modelValue" v-for="(human_readable, locale) in store.locales" v-model="modelValue[locale]" v-bind="$attrs" :lang="locale" :title="human_readable" :placeholder="placeholders[locale] || human_readable")
     .help-block(v-if="props.errors" v-for="error in props.errors") {{ error }}
 </template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/placeholder-field-settings.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/placeholder-field-settings.vue
index 1786b251b8..8fb537e0af 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/placeholder-field-settings.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/placeholder-field-settings.vue
@@ -4,6 +4,7 @@ import Select from "./input/select.vue";
 import I18nInput from "./input/i18ninput.vue";
 import TextContent from "./text-content.vue";
 import { StoreKey } from "../walletStore";
+import { i18nstringLocalize } from "../helpers.js";
 
 const store = inject(StoreKey)!;
 
@@ -54,7 +55,7 @@ const placeholderChoices = computed(() => {
         .filter(([_, { required_context }]) =>
             new Set(required_context).isSubsetOf(availableContext),
         )
-        .map(([k, v]): [string, string] => [k, v.label]);
+        .map(([k, v]): [string, string] => [k, i18nstringLocalize(v.label)]);
     choices.push(["other", gettext("Other…")]);
     return choices;
 });
@@ -70,6 +71,28 @@ const overflowText = computed(() => {
     );
     return interpolate(formats, [props.fieldgroup.max_entries])
 })
+
+const placeholders = computed(() => {
+    return fieldConfig.value.entries.map((entry) => {
+        const placeholder =
+                entry.type === "placeholder"
+                    ? store.variables[props.fieldgroup.content_type][entry.content]
+                    : null;
+        const placeholders = {};
+        let base;
+        if (i18nstringLocalize(entry.label)) {
+            base = entry.label
+        } else if (placeholder) {
+            base = placeholder.label
+        } else {
+            return null
+        }
+        for (const locale of Object.keys(store.locales)) {
+            placeholders[locale] = i18nstringLocalize(base, locale)
+        }
+        return placeholders
+    })
+});
 </script>
 
 <template lang="pug">
@@ -90,7 +113,7 @@ const overflowText = computed(() => {
                         tr(v-for="n, i in fieldConfig.entries.length" :key="i")
                             td(v-if="fieldgroup.display == 'with_label'")
                                 .i18n-form-group
-                                    I18nInput(v-model="fieldConfig.entries[n - 1].label")
+                                    I18nInput(v-model="fieldConfig.entries[n - 1].label" :placeholders="placeholders[n - 1]")
                             td
                                 TextContent(v-if='fieldgroup.content_type == "text"'
                                             v-model="fieldConfig.entries[n - 1]"
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/helpers.ts b/src/pretix/plugins/wallet/static/pretixplugins/wallet/helpers.ts
index dbd7f66691..390e019882 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/helpers.ts
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/helpers.ts
@@ -1,12 +1,13 @@
-export function i18nstringLocalize(s: I18nString): string {
+export function i18nstringLocalize(s: I18nString, locale?: string): string {
     if (typeof s === 'string') {
         return s
     }
     if (s === null) {
         return null
     }
-
-    var locale = document.body.attributes['data-pretixlocale'].value
+    if (!locale) {
+        locale = document.body.attributes['data-pretixlocale'].value
+    }
     var short_locale = locale.split('-')[0]
     if (locale in s)
         return s[locale]
diff --git a/src/pretix/plugins/wallet/views.py b/src/pretix/plugins/wallet/views.py
index 250eb7e17f..a5d4a3b906 100644
--- a/src/pretix/plugins/wallet/views.py
+++ b/src/pretix/plugins/wallet/views.py
@@ -1,18 +1,15 @@
-import copy
 import json
 from typing import Any
 
 from django.db import transaction
 from django import forms
 from django.core.exceptions import BadRequest
-from django.db.models.query import QuerySet
 from django.urls import reverse
 from django.http import HttpResponse, HttpResponseRedirect
 from django.utils.translation import gettext_lazy as _
 from django.views.generic import CreateView, DetailView, ListView, DeleteView, View
 from pretix_vrpayment_wero.payment import HttpRequest
 from pretix.base.i18n import language
-from pretix.base.pdf import get_images, get_variables
 from pretix.base.services.tickets import get_preview_position
 from pretix.control.permissions import EventPermissionRequiredMixin
 from django.conf import settings
@@ -26,11 +23,18 @@ from .styles import (
     AVAILABLE_STYLES_DICT,
 )
 from django.contrib import messages
-from django.contrib.staticfiles import finders
 from django.utils.functional import cached_property
-from django.templatetags.static import static
-from .placeholders import get_wallet_placeholder_renderer, get_wallet_placeholders, WalletPlaceholderRenderer
+from .placeholders import get_wallet_placeholder_renderer, get_wallet_placeholders
 from pretix.base.middleware import add_to_response_csp
+from i18nfield.strings import LazyI18nString
+
+
+def localize_lazyi18n_string(string: LazyI18nString, locales):
+    data = {}
+    for locale in locales:
+        data[locale] = string.localize(locale)
+    return data
+
 
 def get_editor_placeholders(event):
     with (
@@ -41,7 +45,15 @@ def get_editor_placeholders(event):
         context = get_wallet_placeholder_renderer(order_position=p)
         placeholders = {
             t: {
-                pid: {"label": str(p.label), "sample": str(context.render_sample(p)), "required_context": list(sorted(p.required_context))}
+                pid: {
+                    "label": (
+                        localize_lazyi18n_string(p.label, event.settings.locales)
+                        if isinstance(p.label, LazyI18nString)
+                        else str(p.label)
+                    ),
+                    "sample": str(context.render_sample(p)),
+                    "required_context": list(sorted(p.required_context)),
+                }
                 for pid, p in ps.items()
             }
             for t, ps in get_wallet_placeholders(event).items()
@@ -90,13 +102,18 @@ class LayoutEditorView(LayoutDetailView):
         }
 
         return context
+
     def dispatch(self, request: HttpRequest, *args: Any, **kwargs: Any) -> HttpResponse:
         response = super().dispatch(request, *args, **kwargs)
-        add_to_response_csp(response, {
-            'img-src': ['blob:'],
-        })
+        add_to_response_csp(
+            response,
+            {
+                "img-src": ["blob:"],
+            },
+        )
         return response
 
+
 class WalletLayoutCreateForm(forms.ModelForm):
     class Meta:
         model = WalletLayout
@@ -161,10 +178,16 @@ class LayoutPreviewView(EventPermissionRequiredMixin, View):
         style_id = request.POST.get("style")
         layout = request.POST.get("layout")
         file_settings = json.loads(request.POST.get("file_settings"))
-        base_layout = event.wallet_layouts.get(pk=request.POST.get("id")).platform_layouts.filter(platform=platform_id).first()
+        base_layout = (
+            event.wallet_layouts.get(pk=request.POST.get("id"))
+            .platform_layouts.filter(platform=platform_id)
+            .first()
+        )
 
         if base_layout:
-            base_file_settings = {fs.key: fs.file for fs in base_layout.file_settings.all()}
+            base_file_settings = {
+                fs.key: fs.file for fs in base_layout.file_settings.all()
+            }
         else:
             base_file_settings = {}
 
@@ -185,7 +208,10 @@ class LayoutPreviewView(EventPermissionRequiredMixin, View):
         ):
             p = get_preview_position(request.event)
             l = style(event=event, layout=layout)
-            file_settings = {**base_file_settings, **l.extract_file_settings(request, file_settings)}
+            file_settings = {
+                **base_file_settings,
+                **l.extract_file_settings(request, file_settings),
+            }
             layout = style(event, layout, file_settings)
             layout.validate()