diff --git a/src/pretix/__init__.py b/src/pretix/__init__.py
index 01632f71ff..fcfdf3836e 100644
--- a/src/pretix/__init__.py
+++ b/src/pretix/__init__.py
@@ -1 +1 @@
-__version__ = "1.10.0.dev0"
+__version__ = "1.10.0"