diff --git a/src/pretix/base/templatetags/rich_text.py b/src/pretix/base/templatetags/rich_text.py
index 954e093ffd..2fabad485c 100644
--- a/src/pretix/base/templatetags/rich_text.py
+++ b/src/pretix/base/templatetags/rich_text.py
@@ -32,13 +32,14 @@
 # distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the
 # License for the specific language governing permissions and limitations under the License.
 
+import html
 import re
 import urllib.parse
 
 import bleach
 import markdown
-from bleach import DEFAULT_CALLBACKS
-from bleach.linkifier import build_email_re, build_url_re
+from bleach import DEFAULT_CALLBACKS, html5lib_shim
+from bleach.linkifier import build_email_re
 from django import template
 from django.conf import settings
 from django.core import signing
@@ -124,6 +125,23 @@ ALLOWED_ATTRIBUTES = {
 
 ALLOWED_PROTOCOLS = {'http', 'https', 'mailto', 'tel'}
 
+
+def build_url_re(tlds=tld_set, protocols=html5lib_shim.allowed_protocols):
+    # Differs from bleach regex by allowing { and } in URL to allow placeholders in URL parameters
+    return re.compile(
+        r"""\(*  # Match any opening parentheses.
+        \b(?<![@.])(?:(?:{0}):/{{0,3}}(?:(?:\w+:)?\w+@)?)?  # http://
+        ([\w-]+\.)+(?:{1})(?:\:[0-9]+)?(?!\.\w)\b   # xx.yy.tld(:##)?
+        (?:[/?][^\s\|\\\^`<>"]*)?
+            # /path/zz (excluding "unsafe" chars from RFC 3986,
+            # except for # and ~, which happen in practice)
+        """.format(
+            "|".join(sorted(protocols)), "|".join(sorted(tlds))
+        ),
+        re.IGNORECASE | re.VERBOSE | re.UNICODE,
+    )
+
+
 URL_RE = SimpleLazyObject(lambda: build_url_re(tlds=sorted(tld_set, key=len, reverse=True)))
 
 EMAIL_RE = SimpleLazyObject(lambda: build_email_re(tlds=sorted(tld_set, key=len, reverse=True)))
@@ -333,8 +351,14 @@ def markdown_compile_email(source, allowed_tags=None, allowed_attributes=ALLOWED
         # This is a workaround to fix placeholders in URL targets
         def context_callback(attrs, new=False):
             if (None, "href") in attrs and "{" in attrs[None, "href"]:
-                # Do not use MODE_RICH_TO_HTML to avoid recursive linkification
-                attrs[None, "href"] = escape(format_map(attrs[None, "href"], context=context, mode=SafeFormatter.MODE_RICH_TO_PLAIN))
+                # Do not use MODE_RICH_TO_HTML to avoid recursive linkification.
+                # We want to esacpe the end result, however, we need to unescape the input to prevent & being turned
+                # to &amp;amp; because the input is already escaped by the markdown parser.
+                attrs[None, "href"] = escape(format_map(
+                    html.unescape(attrs[None, "href"]),
+                    context=context,
+                    mode=SafeFormatter.MODE_RICH_TO_PLAIN
+                ))
             return attrs
 
         context_callbacks.append(context_callback)
diff --git a/src/tests/base/test_mail.py b/src/tests/base/test_mail.py
index 1e15460a15..edd994815f 100644
--- a/src/tests/base/test_mail.py
+++ b/src/tests/base/test_mail.py
@@ -227,7 +227,9 @@ def test_placeholder_html_rendering_from_string(env):
               "Event website: [{event}](https://example.org/{event_slug})\n\n"
               "Other website: [{event}]({meta_Website})\n\n"
               "URL: {url}\n\n"
-              "URL with text: <a href=\"{url}\">Test</a>"
+              "URL with text: <a href=\"{url}\">Test</a>\n\n"
+              "URL with params: https://example.com/form?action=foo&eventid={event_slug}\n\n"
+              "URL with params and text: [Link & Text](https://example.com/form?action=foo&eventid={event_slug})\n\n"
     })
     djmail.outbox = []
     event, user, organizer = env
@@ -249,6 +251,8 @@ def test_placeholder_html_rendering_from_string(env):
     assert '**Meta**: *Beep*' in djmail.outbox[0].body
     assert 'URL: https://google.com' in djmail.outbox[0].body
     assert 'URL with text: <a href="https://google.com">Test</a>' in djmail.outbox[0].body
+    assert 'URL with params: https://example.com/form?action=foo&eventid=dummy' in djmail.outbox[0].body
+    assert 'URL with params and text: [Link & Text](https://example.com/form?action=foo&eventid=dummy)' in djmail.outbox[0].body
     assert '&lt;' not in djmail.outbox[0].body
     assert '&amp;' not in djmail.outbox[0].body
     html = _extract_html(djmail.outbox[0])
@@ -272,3 +276,13 @@ def test_placeholder_html_rendering_from_string(env):
         r'URL with text: <a href="https://google.com" rel="noopener" style="[^"]+" target="_blank">Test</a>',
         html
     )
+    assert re.search(
+        r'URL with params: <a href="https://example.com/form\?action=foo&amp;eventid=dummy" rel="noopener" '
+        r'style="[^"]+" target="_blank">https://example.com/form\?action=foo&amp;eventid=dummy</a>',
+        html
+    )
+    assert re.search(
+        r'URL with params and text: <a href="https://example.com/form\?action=foo&amp;eventid=dummy" rel="noopener" '
+        r'style="[^"]+" target="_blank">Link &amp; Text</a>',
+        html
+    )