diff --git a/src/pretix/presale/templates/pretixpresale/event/index.html b/src/pretix/presale/templates/pretixpresale/event/index.html
index dccf075d03..678ce81ea8 100644
--- a/src/pretix/presale/templates/pretixpresale/event/index.html
+++ b/src/pretix/presale/templates/pretixpresale/event/index.html
@@ -132,7 +132,8 @@
                                     <div class="col-md-8 col-xs-12">
                                         {% if item.picture %}
                                             <a href="{{ item.picture.url }}" class="productpicture"
-                                                    data-title="{{ item.name }}"
+                                                    data-title="{{ item.name|force_escape|force_escape }}"
+                                                    {# Yes, double-escape to prevent XSS in lightbox #}
                                                     data-lightbox="{{ item.id }}">
                                                 <img src="{{ item.picture|thumbnail_url:'productlist' }}"
                                                         alt="{{ item.name }}"/>
@@ -243,7 +244,7 @@
                                 <div class="col-md-8 col-xs-12">
                                     {% if item.picture %}
                                         <a href="{{ item.picture.url }}" class="productpicture"
-                                                data-title="{{ item.name }}"
+                                                data-title="{{ item.name|force_escape|force_escape }}"
                                                 data-lightbox="{{ item.id }}">
                                             <img src="{{ item.picture|thumbnail_url:'productlist' }}"
                                                     alt="{{ item.name }}"/>
diff --git a/src/pretix/presale/templates/pretixpresale/event/voucher.html b/src/pretix/presale/templates/pretixpresale/event/voucher.html
index 87e137793e..b5c035232e 100644
--- a/src/pretix/presale/templates/pretixpresale/event/voucher.html
+++ b/src/pretix/presale/templates/pretixpresale/event/voucher.html
@@ -29,7 +29,8 @@
                                     <div class="col-md-8 col-xs-12">
                                         {% if item.picture %}
                                             <a href="{{ item.picture.url }}" class="productpicture"
-                                                    data-title="{{ item.name }}"
+                                                    data-title="{{ item.name|force_escape|force_escape }}"
+                                                    {# Yes, double-escape to prevent XSS in lightbox #}
                                                     data-lightbox="{{ item.id }}">
                                                 <img src="{{ item.picture|thumbnail_url:'productlist' }}"
                                                         alt="{{ item.name }}"/>
@@ -116,7 +117,8 @@
                                 <div class="col-md-8 col-xs-12">
                                     {% if item.picture %}
                                         <a href="{{ item.picture.url }}" class="productpicture"
-                                                data-title="{{ item.name }}"
+                                                data-title="{{ item.name|force_escape|force_escape }}"
+                                                {# Yes, double-escape to prevent XSS in lightbox #}
                                                 data-lightbox="{{ item.id }}">
                                             <img src="{{ item.picture|thumbnail_url:'productlist' }}"
                                                     alt="{{ item.name }}"/>