diff --git a/src/pretix/control/forms/__init__.py b/src/pretix/control/forms/__init__.py
index 8793da50ad..6eff11a8c9 100644
--- a/src/pretix/control/forms/__init__.py
+++ b/src/pretix/control/forms/__init__.py
@@ -42,8 +42,11 @@ from django.core.files import File
 from django.core.files.uploadedfile import UploadedFile
 from django.forms.utils import from_current_timezone
 from django.urls import reverse
+from django.utils.html import escape
+from django.utils.safestring import mark_safe
 from django.utils.timezone import now
 from django.utils.translation import gettext_lazy as _
+from django_scopes.forms import SafeModelMultipleChoiceField
 
 from ...base.forms import I18nModelForm, SecretKeySettingsField
 
@@ -411,3 +414,8 @@ class SMTPSettingsMixin(forms.Form):
         if data.get('smtp_use_tls') and data.get('smtp_use_ssl'):
             raise ValidationError(_('You can activate either SSL or STARTTLS security, but not both at the same time.'))
         return data
+
+
+class ItemMultipleChoiceField(SafeModelMultipleChoiceField):
+    def label_from_instance(self, obj):
+        return str(obj) if obj.active else mark_safe(f'<strike class="text-muted">{escape(obj)}</strike>')
diff --git a/src/pretix/control/forms/checkin.py b/src/pretix/control/forms/checkin.py
index 4cd0a1e6d4..e8e38e0b3a 100644
--- a/src/pretix/control/forms/checkin.py
+++ b/src/pretix/control/forms/checkin.py
@@ -31,6 +31,7 @@ from django_scopes.forms import (
 
 from pretix.base.channels import get_all_sales_channels
 from pretix.base.models.checkin import CheckinList
+from pretix.control.forms import ItemMultipleChoiceField
 from pretix.control.forms.widgets import Select2
 
 
@@ -120,7 +121,7 @@ class CheckinListForm(forms.ModelForm):
             'exit_all_at': NextTimeInput(attrs={'class': 'timepickerfield'}),
         }
         field_classes = {
-            'limit_products': SafeModelMultipleChoiceField,
+            'limit_products': ItemMultipleChoiceField,
             'gates': SafeModelMultipleChoiceField,
             'subevent': SafeModelChoiceField,
             'exit_all_at': NextTimeField,
@@ -164,7 +165,7 @@ class SimpleCheckinListForm(forms.ModelForm):
             }),
         }
         field_classes = {
-            'limit_products': SafeModelMultipleChoiceField,
+            'limit_products': ItemMultipleChoiceField,
             'subevent': SafeModelChoiceField,
             'gates': SafeModelMultipleChoiceField,
         }
diff --git a/src/pretix/control/forms/item.py b/src/pretix/control/forms/item.py
index 1ee1e44aad..d145d97b11 100644
--- a/src/pretix/control/forms/item.py
+++ b/src/pretix/control/forms/item.py
@@ -41,6 +41,8 @@ from django.core.exceptions import ValidationError
 from django.db.models import Max
 from django.forms.formsets import DELETION_FIELD_NAME
 from django.urls import reverse
+from django.utils.html import escape
+from django.utils.safestring import mark_safe
 from django.utils.translation import (
     gettext as __, gettext_lazy as _, pgettext_lazy,
 )
@@ -57,7 +59,9 @@ from pretix.base.models import (
 )
 from pretix.base.models.items import ItemAddOn, ItemBundle, ItemMetaValue
 from pretix.base.signals import item_copy_data
-from pretix.control.forms import SplitDateTimeField, SplitDateTimePickerWidget
+from pretix.control.forms import (
+    ItemMultipleChoiceField, SplitDateTimeField, SplitDateTimePickerWidget,
+)
 from pretix.control.forms.widgets import Select2
 from pretix.helpers.models import modelcopy
 from pretix.helpers.money import change_decimal_field
@@ -168,7 +172,7 @@ class QuestionForm(I18nModelForm):
         field_classes = {
             'valid_datetime_min': SplitDateTimeField,
             'valid_datetime_max': SplitDateTimeField,
-            'items': SafeModelMultipleChoiceField,
+            'items': ItemMultipleChoiceField,
             'dependency_question': SafeModelChoiceField,
         }
 
@@ -200,9 +204,12 @@ class QuotaForm(I18nModelForm):
         for item in items:
             if len(item.variations.all()) > 0:
                 for v in item.variations.all():
-                    choices.append(('{}-{}'.format(item.pk, v.pk), '{} – {}'.format(item, v.value)))
+                    choices.append((
+                        '{}-{}'.format(item.pk, v.pk),
+                        '{} – {}'.format(item, v.value) if item.active else mark_safe(f'<strike class="text-muted">{escape(item)} – {escape(v.value)}</strike>')
+                    ))
             else:
-                choices.append(('{}'.format(item.pk), str(item)))
+                choices.append(('{}'.format(item.pk), str(item) if item.active else mark_safe(f'<strike class="text-muted">{escape(item)}</strike>')))
 
         self.fields['itemvars'] = forms.MultipleChoiceField(
             label=_('Products'),
diff --git a/src/pretix/control/templates/pretixcontrol/items/index.html b/src/pretix/control/templates/pretixcontrol/items/index.html
index ec00e86d6a..92847f61e9 100644
--- a/src/pretix/control/templates/pretixcontrol/items/index.html
+++ b/src/pretix/control/templates/pretixcontrol/items/index.html
@@ -44,11 +44,10 @@
                 {% regroup items by category as cat_list %}
                 {% for c in cat_list %}
                     {% for i in c.list %}
-                        <tr>
+                        <tr {% if not i.active %}class="row-muted"{% endif %}>
                             <td><strong>
                                 {% if not i.active %}<strike>{% endif %}
-                                <a href="
-                        {% url "control:event.item" organizer=request.event.organizer.slug event=request.event.slug item=i.id %}">{{ i }}</a>
+                                <a href="{% url "control:event.item" organizer=request.event.organizer.slug event=request.event.slug item=i.id %}">{{ i }}</a>
                                 {% if not i.active %}</strike>{% endif %}
                                 </strong>
                                 <br>
@@ -109,7 +108,7 @@
                                 <a href="{% url "control:event.items.up" organizer=request.event.organizer.slug event=request.event.slug item=i.id %}" class="btn btn-default btn-sm {% if forloop.counter0 == 0 and is_paginated and not page_obj.has_previous %}disabled{% endif %}"><i class="fa fa-arrow-up"></i></a>
                                 <a href="{% url "control:event.items.down" organizer=request.event.organizer.slug event=request.event.slug item=i.id %}" class="btn btn-default btn-sm {% if forloop.revcounter0 == 0 and is_paginated and not page_obj.has_next %}disabled{% endif %}"><i class="fa fa-arrow-down"></i></a>
                             </td>
-                            <td class="text-right flip">
+                            <td class="text-right flip col-actions">
                                 <a href="{% url "control:event.item" organizer=request.event.organizer.slug event=request.event.slug item=i.id %}" class="btn btn-default btn-sm"><i class="fa fa-edit"></i></a>
                                 <a href="{% url "control:event.items.add" organizer=request.event.organizer.slug event=request.event.slug %}?copy_from={{ i.id }}" class="btn btn-default btn-sm" title="{% trans "Clone" %}" data-toggle="tooltip"><i class="fa fa-copy"></i></a>
                                 <a href="{% url "control:event.items.delete" organizer=request.event.organizer.slug event=request.event.slug item=i.id %}" class="btn btn-danger btn-sm"><i class="fa fa-trash"></i></a>
diff --git a/src/pretix/control/views/typeahead.py b/src/pretix/control/views/typeahead.py
index 3f4280ff7c..f22729ddc3 100644
--- a/src/pretix/control/views/typeahead.py
+++ b/src/pretix/control/views/typeahead.py
@@ -583,17 +583,17 @@ def itemvarquota_select2(request, **kwargs):
         if variations:
             choices.append((str(i.pk), _('{product} – Any variation').format(product=i), ''))
             for v in variations:
-                choices.append(('%d-%d' % (i.pk, v.pk), '%s – %s' % (i, v.value), ''))
+                choices.append(('%d-%d' % (i.pk, v.pk), '%s – %s' % (i, v.value), '', not i.active))
         else:
-            choices.append((str(i.pk), str(i), ''))
+            choices.append((str(i.pk), str(i), '', not i.active))
     for q in quotaqs:
         if request.event.has_subevents:
             choices.append(('q-%d' % q.pk,
                             _('Any product in quota "{quota}"').format(
                                 quota=q
-                            ), str(q.subevent)))
+                            ), str(q.subevent), False))
         else:
-            choices.append(('q-%d' % q.pk, _('Any product in quota "{quota}"').format(quota=q), ''))
+            choices.append(('q-%d' % q.pk, _('Any product in quota "{quota}"').format(quota=q), '', False))
 
     doc = {
         'results': [
@@ -601,8 +601,9 @@ def itemvarquota_select2(request, **kwargs):
                 'id': k,
                 'text': str(v),
                 'event': str(t),
+                'inactive': d
             }
-            for k, v, t in choices
+            for k, v, t, d in choices
         ],
         'pagination': {
             "more": more
diff --git a/src/pretix/static/pretixbase/scss/_theme.scss b/src/pretix/static/pretixbase/scss/_theme.scss
index 6f23e97391..f991aedb8d 100644
--- a/src/pretix/static/pretixbase/scss/_theme.scss
+++ b/src/pretix/static/pretixbase/scss/_theme.scss
@@ -184,6 +184,14 @@ svg.svg-icon {
   top: 2px;
 }
 
+.link-muted a, a.link-muted {
+  color: $text-muted;
+}
+
+.row-muted td:not(.col-actions) {
+  opacity: 0.7;
+}
+
 @include table-row-variant('success', lighten($brand-success, 40%));
 @include table-row-variant('info', lighten($brand-info, 30%));
 @include table-row-variant('warning', lighten($brand-warning, 40%));
diff --git a/src/pretix/static/pretixcontrol/js/ui/main.js b/src/pretix/static/pretixcontrol/js/ui/main.js
index 020e1d0be9..c0a7048985 100644
--- a/src/pretix/static/pretixcontrol/js/ui/main.js
+++ b/src/pretix/static/pretixcontrol/js/ui/main.js
@@ -483,7 +483,7 @@ var form_handlers = function (el) {
                     return res.text;
                 }
                 var $ret = $("<span>").append(
-                    $("<span>").addClass("primary").append($("<div>").text(res.text).html())
+                    $(res.inactive ? "<strike class='text-muted'>" : "<span>").addClass("primary").append($("<div>").text(res.text).html())
                 );
                 if (res.event) {
                     $ret.append(
diff --git a/src/pretix/static/pretixpresale/scss/_theme.scss b/src/pretix/static/pretixpresale/scss/_theme.scss
index 9e270cfaca..ac832b219a 100644
--- a/src/pretix/static/pretixpresale/scss/_theme.scss
+++ b/src/pretix/static/pretixpresale/scss/_theme.scss
@@ -60,6 +60,7 @@
 h2.content-header {
   margin-top: 0;
 }
+
 @media (max-width: $screen-xs-max) {
   h2.content-header small {
     display: block;