diff --git a/src/pretix/api/serializers/media.py b/src/pretix/api/serializers/media.py
index d667fafe3a..5e35ccc5dc 100644
--- a/src/pretix/api/serializers/media.py
+++ b/src/pretix/api/serializers/media.py
@@ -152,6 +152,8 @@ class ReusableMediaSerializer(I18nAwareModelSerializer):
             'updated',
             'type',
             'identifier',
+            'secret',
+            'label',
             'active',
             'expires',
             'customer',
diff --git a/src/pretix/base/migrations/0297_add_reusablemedium_secret.py b/src/pretix/base/migrations/0297_add_reusablemedium_secret.py
index 64bab850a4..08f9746a4f 100644
--- a/src/pretix/base/migrations/0297_add_reusablemedium_secret.py
+++ b/src/pretix/base/migrations/0297_add_reusablemedium_secret.py
@@ -15,6 +15,11 @@ class Migration(migrations.Migration):
             name="secret",
             field=models.CharField(max_length=200, null=True),
         ),
+        migrations.AddField(
+            model_name="reusablemedium",
+            name="label",
+            field=models.CharField(max_length=200, null=True),
+        ),
         # use temporary related_name "linked_mediums" for ManyToManyField, so we can migrate existing data
         migrations.AddField(
             model_name="reusablemedium",
diff --git a/src/pretix/base/models/media.py b/src/pretix/base/models/media.py
index e343eeb26c..1db0b1332d 100644
--- a/src/pretix/base/models/media.py
+++ b/src/pretix/base/models/media.py
@@ -77,6 +77,11 @@ class ReusableMedium(LoggedModel):
         verbose_name=pgettext_lazy('reusable_medium', 'Secret'),
         null=True, blank=True
     )
+    label = models.CharField(
+        max_length=200,
+        verbose_name=pgettext_lazy('reusable_medium', 'Label'),
+        null=True, blank=True
+    )
 
     active = models.BooleanField(
         verbose_name=_('Active'),