diff --git a/src/pretix/plugins/sendmail/forms.py b/src/pretix/plugins/sendmail/forms.py
index 1dc858024c..a5cf873201 100644
--- a/src/pretix/plugins/sendmail/forms.py
+++ b/src/pretix/plugins/sendmail/forms.py
@@ -384,8 +384,8 @@ class RuleForm(FormPlaceholderMixin, I18nModelForm):
             ]
         )
 
-        self._set_field_placeholders('subject', ['event', 'order', 'event_or_subevent'])
-        self._set_field_placeholders('template', ['event', 'order', 'event_or_subevent'], rich=True)
+        self._set_field_placeholders('subject', ['event', 'order', 'position_or_address'])
+        self._set_field_placeholders('template', ['event', 'order', 'position_or_address'], rich=True)
 
         choices = [
             (Order.STATUS_PAID, _('Paid (or canceled with paid fee)')),