diff --git a/src/pretix/base/settings.py b/src/pretix/base/settings.py
index deaaaf016c..1281004e97 100644
--- a/src/pretix/base/settings.py
+++ b/src/pretix/base/settings.py
@@ -372,11 +372,12 @@ DEFAULTS = {
         'form_class': I18nFormField,
         'serializer_class': I18nField,
         'form_kwargs': dict(
-            label=_("Custom address field"),
+            label=_("Custom recipient field"),
             widget=I18nTextInput,
             help_text=_("If you want to add a custom text field, e.g. for a country-specific registration number, to "
                         "your invoice address form, please fill in the label here. This label will both be used for "
-                        "asking the user to input their details as well as for displaying the value on the invoice. "
+                        "asking the user to input their details as well as for displaying the value on the invoice. It will "
+                        "be shown on the invoice below the headline. "
                         "The field will not be required.")
         )
     },