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+     fit-margin-top="20"
+     fit-margin-left="20"
+     fit-margin-right="20"
+     fit-margin-bottom="20" />
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+     id="metadata7">
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+        <dc:title></dc:title>
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+    </rdf:RDF>
+  </metadata>
+  <g
+     inkscape:label="Ebene 1"
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+       style="color:#000000;display:inline;overflow:visible;visibility:visible;fill:#ffffff;fill-opacity:1;fill-rule:nonzero;stroke:none;marker:none;enable-background:accumulate"
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+</svg>
diff --git a/src/pretix/base/static/pretixbase/img/pretix-icon.svg b/src/pretix/base/static/pretixbase/img/pretix-icon.svg
new file mode 100644
index 000000000..49ae4f38a
--- /dev/null
+++ b/src/pretix/base/static/pretixbase/img/pretix-icon.svg
@@ -0,0 +1,66 @@
+<?xml version="1.0" encoding="UTF-8" standalone="no"?>
+<!-- Created with Inkscape (http://www.inkscape.org/) -->
+
+<svg
+   xmlns:dc="http://purl.org/dc/elements/1.1/"
+   xmlns:cc="http://creativecommons.org/ns#"
+   xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
+   xmlns:svg="http://www.w3.org/2000/svg"
+   xmlns="http://www.w3.org/2000/svg"
+   xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
+   xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
+   width="109.594"
+   height="109.594"
+   id="svg2"
+   version="1.1"
+   inkscape:version="0.91 r13725"
+   sodipodi:docname="pretix-icon.svg">
+  <defs
+     id="defs4" />
+  <sodipodi:namedview
+     id="base"
+     pagecolor="#ffffff"
+     bordercolor="#666666"
+     borderopacity="1.0"
+     inkscape:pageopacity="0.0"
+     inkscape:pageshadow="2"
+     inkscape:zoom="3.959798"
+     inkscape:cx="68.36938"
+     inkscape:cy="62.686892"
+     inkscape:document-units="px"
+     inkscape:current-layer="layer1"
+     showgrid="false"
+     inkscape:window-width="636"
+     inkscape:window-height="1041"
+     inkscape:window-x="1280"
+     inkscape:window-y="18"
+     inkscape:window-maximized="0"
+     fit-margin-top="0"
+     fit-margin-left="0"
+     fit-margin-right="0"
+     fit-margin-bottom="0" />
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+     id="metadata7">
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+      <cc:Work
+         rdf:about="">
+        <dc:format>image/svg+xml</dc:format>
+        <dc:type
+           rdf:resource="http://purl.org/dc/dcmitype/StillImage" />
+        <dc:title />
+      </cc:Work>
+    </rdf:RDF>
+  </metadata>
+  <g
+     inkscape:label="Ebene 1"
+     inkscape:groupmode="layer"
+     id="layer1"
+     transform="translate(-277.78125,-568.74975)">
+    <path
+       style="color:#000000;display:inline;overflow:visible;visibility:visible;fill:#ffffff;fill-opacity:1;fill-rule:nonzero;stroke:none;marker:none;enable-background:accumulate"
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+       id="rect3888"
+       inkscape:connector-curvature="0"
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+</svg>
diff --git a/src/pretix/control/static/pretixcontrol/less/main.less b/src/pretix/control/static/pretixcontrol/less/main.less
index 8a9bde220..edc6d5506 100644
--- a/src/pretix/control/static/pretixcontrol/less/main.less
+++ b/src/pretix/control/static/pretixcontrol/less/main.less
@@ -17,6 +17,11 @@ footer {
 nav.navbar {
     margin: 0;
 }
+.navbar-brand img {
+    height: 100%;
+    width: auto;
+    display: inline;
+}
 
 .navbar-header .navbar-events {
     color: white;
diff --git a/src/pretix/control/templates/pretixcontrol/base.html b/src/pretix/control/templates/pretixcontrol/base.html
index 1ec9ca996..87127b77f 100644
--- a/src/pretix/control/templates/pretixcontrol/base.html
+++ b/src/pretix/control/templates/pretixcontrol/base.html
@@ -35,7 +35,10 @@
                             data-toggle="collapse" data-target=".navbar-events-collapse">
                         <i class="fa fa-calendar"></i><span class="caret"></span>
                     </button>
-                    <a class="navbar-brand" href="{% url "control:index" %}">{{ settings.PRETIX_INSTANCE_NAME }}</a>
+                    <a class="navbar-brand" href="{% url "control:index" %}">
+                        <img src="{% static "pretixbase/img/pretix-icon.svg" %}" />
+                        {{ settings.PRETIX_INSTANCE_NAME }}
+                    </a>
                 </div>
                 <ul class="nav navbar-nav navbar-top-links navbar-left hidden-xs">
                     <li class="dropdown">