diff --git a/src/pretix/base/email.py b/src/pretix/base/email.py
index 395513286a..ab71fb45f1 100644
--- a/src/pretix/base/email.py
+++ b/src/pretix/base/email.py
@@ -24,6 +24,7 @@ from itertools import groupby
 from smtplib import SMTPResponseException
 from typing import TypeVar
 
+import bleach
 import css_inline
 from django.conf import settings
 from django.core.mail.backends.smtp import EmailBackend
@@ -34,7 +35,10 @@ from django.utils.translation import get_language, gettext_lazy as _
 
 from pretix.base.models import Event
 from pretix.base.signals import register_html_mail_renderers
-from pretix.base.templatetags.rich_text import markdown_compile_email
+from pretix.base.templatetags.rich_text import (
+    DEFAULT_CALLBACKS, EMAIL_RE, URL_RE, abslink_callback,
+    markdown_compile_email, truelink_callback,
+)
 from pretix.helpers.format import SafeFormatter, format_map
 
 from pretix.base.services.placeholders import (  # noqa
@@ -139,7 +143,18 @@ class TemplateBasedMailRenderer(BaseHTMLMailRenderer):
     def render(self, plain_body: str, plain_signature: str, subject: str, order, position, context) -> str:
         body_md = self.compile_markdown(plain_body, context)
         if context:
-            body_md = format_map(body_md, context=context, mode=SafeFormatter.MODE_RICH_TO_HTML)
+            linker = bleach.Linker(
+                url_re=URL_RE,
+                email_re=EMAIL_RE,
+                callbacks=DEFAULT_CALLBACKS + [truelink_callback, abslink_callback],
+                parse_email=True
+            )
+            body_md = format_map(
+                body_md,
+                context=context,
+                mode=SafeFormatter.MODE_RICH_TO_HTML,
+                linkifier=linker
+            )
         htmlctx = {
             'site': settings.PRETIX_INSTANCE_NAME,
             'site_url': settings.SITE_URL,
diff --git a/src/pretix/helpers/format.py b/src/pretix/helpers/format.py
index ebbdba8eb9..a79b869e5e 100644
--- a/src/pretix/helpers/format.py
+++ b/src/pretix/helpers/format.py
@@ -45,10 +45,11 @@ class SafeFormatter(Formatter):
     MODE_RICH_TO_PLAIN = 1
     MODE_RICH_TO_HTML = 2
 
-    def __init__(self, context, raise_on_missing=False, mode=MODE_RICH_TO_PLAIN):
+    def __init__(self, context, raise_on_missing=False, mode=MODE_RICH_TO_PLAIN, linkifier=None):
         self.context = context
         self.raise_on_missing = raise_on_missing
         self.mode = mode
+        self.linkifier = linkifier
 
     def get_field(self, field_name, args, kwargs):
         return self.get_value(field_name, args, kwargs), field_name
@@ -68,6 +69,8 @@ class SafeFormatter(Formatter):
             value = str(value)
             if self.mode == self.MODE_RICH_TO_HTML:
                 value = conditional_escape(value)
+                if self.linkifier:
+                    value = self.linkifier.linkify(value)
             return value
 
     def format_field(self, value, format_spec):
@@ -75,7 +78,7 @@ class SafeFormatter(Formatter):
         return super().format_field(self._prepare_value(value), '')
 
 
-def format_map(template, context, raise_on_missing=False, mode=SafeFormatter.MODE_RICH_TO_PLAIN):
+def format_map(template, context, raise_on_missing=False, mode=SafeFormatter.MODE_RICH_TO_PLAIN, linkifier=None):
     if not isinstance(template, str):
         template = str(template)
-    return SafeFormatter(context, raise_on_missing, mode=mode).format(template)
+    return SafeFormatter(context, raise_on_missing, mode=mode, linkifier=linkifier).format(template)
diff --git a/src/tests/base/test_mail.py b/src/tests/base/test_mail.py
index da276aa970..1e15460a15 100644
--- a/src/tests/base/test_mail.py
+++ b/src/tests/base/test_mail.py
@@ -225,16 +225,20 @@ def test_placeholder_html_rendering_from_string(env):
     template = LazyI18nString({
         "en": "Event name: {event}\n\nPayment info:\n{payment_info}\n\n**Meta**: {meta_Test}\n\n"
               "Event website: [{event}](https://example.org/{event_slug})\n\n"
-              "Other website: [{event}]({meta_Website})"
+              "Other website: [{event}]({meta_Website})\n\n"
+              "URL: {url}\n\n"
+              "URL with text: <a href=\"{url}\">Test</a>"
     })
     djmail.outbox = []
     event, user, organizer = env
     event.name = "<strong>event & co. kg</strong>"
     event.save()
-    mail('dummy@dummy.dummy', '{event} Test subject', template, get_email_context(
+    ctx = get_email_context(
         event=event,
         payment_info="**IBAN**: 123  \n**BIC**: 456",
-    ), event)
+    )
+    ctx["url"] = "https://google.com"
+    mail('dummy@dummy.dummy', '{event} Test subject', template, ctx, event)
 
     assert len(djmail.outbox) == 1
     assert djmail.outbox[0].to == [user.email]
@@ -243,6 +247,8 @@ def test_placeholder_html_rendering_from_string(env):
     assert 'Other website: [<strong>event & co. kg</strong>](https://example.com)' in djmail.outbox[0].body
     assert '**IBAN**: 123  \n**BIC**: 456' in djmail.outbox[0].body
     assert '**Meta**: *Beep*' in djmail.outbox[0].body
+    assert 'URL: https://google.com' in djmail.outbox[0].body
+    assert 'URL with text: <a href="https://google.com">Test</a>' in djmail.outbox[0].body
     assert '&lt;' not in djmail.outbox[0].body
     assert '&amp;' not in djmail.outbox[0].body
     html = _extract_html(djmail.outbox[0])
@@ -258,3 +264,11 @@ def test_placeholder_html_rendering_from_string(env):
         r'Other website: <a href="https://example.com" rel="noopener" style="[^"]+" target="_blank">&lt;strong&gt;event &amp; co. kg&lt;/strong&gt;</a>',
         html
     )
+    assert re.search(
+        r'URL: <a href="https://google.com" rel="noopener" style="[^"]+" target="_blank">https://google.com</a>',
+        html
+    )
+    assert re.search(
+        r'URL with text: <a href="https://google.com" rel="noopener" style="[^"]+" target="_blank">Test</a>',
+        html
+    )