diff --git a/src/pretix/base/migrations/0071_auto_20170729_1616.py b/src/pretix/base/migrations/0071_auto_20170729_1616.py
new file mode 100644
index 0000000000..9c151cd3d6
--- /dev/null
+++ b/src/pretix/base/migrations/0071_auto_20170729_1616.py
@@ -0,0 +1,26 @@
+# -*- coding: utf-8 -*-
+# Generated by Django 1.11.3 on 2017-07-29 16:16
+from __future__ import unicode_literals
+
+import i18nfield.fields
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('pretixbase', '0070_auto_20170719_0910'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='question',
+            name='help_text',
+            field=i18nfield.fields.I18nTextField(blank=True, help_text='If the question needs to be explained or clarified, do it here!', null=True, verbose_name='Help text'),
+        ),
+        migrations.AlterField(
+            model_name='invoiceaddress',
+            name='vat_id',
+            field=models.CharField(blank=True, help_text='Only for business customers within the EU.', max_length=255, verbose_name='VAT ID'),
+        ),
+    ]
diff --git a/src/pretix/base/models/items.py b/src/pretix/base/models/items.py
index 537acd7930..31899a3f30 100644
--- a/src/pretix/base/models/items.py
+++ b/src/pretix/base/models/items.py
@@ -545,6 +545,11 @@ class Question(LoggedModel):
     question = I18nTextField(
         verbose_name=_("Question")
     )
+    help_text = I18nTextField(
+        verbose_name=_("Help text"),
+        help_text=_("If the question needs to be explained or clarified, do it here!"),
+        null=True, blank=True,
+    )
     type = models.CharField(
         max_length=5,
         choices=TYPE_CHOICES,
diff --git a/src/pretix/control/forms/item.py b/src/pretix/control/forms/item.py
index 7ef2005f5c..a53e71af06 100644
--- a/src/pretix/control/forms/item.py
+++ b/src/pretix/control/forms/item.py
@@ -41,6 +41,7 @@ class QuestionForm(I18nModelForm):
         localized_fields = '__all__'
         fields = [
             'question',
+            'help_text',
             'type',
             'required',
             'items'
diff --git a/src/pretix/control/templates/pretixcontrol/items/question_edit.html b/src/pretix/control/templates/pretixcontrol/items/question_edit.html
index 409e37f1eb..15c435ecf2 100644
--- a/src/pretix/control/templates/pretixcontrol/items/question_edit.html
+++ b/src/pretix/control/templates/pretixcontrol/items/question_edit.html
@@ -21,6 +21,7 @@
         <fieldset>
             <legend>{% trans "General information" %}</legend>
             {% bootstrap_field form.question layout="horizontal" %}
+            {% bootstrap_field form.help_text layout="horizontal" %}
             {% bootstrap_field form.type layout="horizontal" %}
             {% bootstrap_field form.required layout="horizontal" %}
         </fieldset>
diff --git a/src/pretix/presale/forms/checkout.py b/src/pretix/presale/forms/checkout.py
index 2e233126db..e750e9be88 100644
--- a/src/pretix/presale/forms/checkout.py
+++ b/src/pretix/presale/forms/checkout.py
@@ -216,22 +216,26 @@ class QuestionsForm(forms.Form):
 
                 field = forms.BooleanField(
                     label=q.question, required=q.required,
-                    initial=initialbool, widget=widget
+                    help_text=q.help_text,
+                    initial=initialbool, widget=widget,
                 )
             elif q.type == Question.TYPE_NUMBER:
                 field = forms.DecimalField(
                     label=q.question, required=q.required,
+                    help_text=q.help_text,
                     initial=initial.answer if initial else None,
                     min_value=Decimal('0.00')
                 )
             elif q.type == Question.TYPE_STRING:
                 field = forms.CharField(
                     label=q.question, required=q.required,
+                    help_text=q.help_text,
                     initial=initial.answer if initial else None,
                 )
             elif q.type == Question.TYPE_TEXT:
                 field = forms.CharField(
                     label=q.question, required=q.required,
+                    help_text=q.help_text,
                     widget=forms.Textarea,
                     initial=initial.answer if initial else None,
                 )
@@ -239,6 +243,7 @@ class QuestionsForm(forms.Form):
                 field = forms.ModelChoiceField(
                     queryset=q.options.all(),
                     label=q.question, required=q.required,
+                    help_text=q.help_text,
                     widget=forms.RadioSelect,
                     initial=initial.options.first() if initial else None,
                 )
@@ -246,12 +251,14 @@ class QuestionsForm(forms.Form):
                 field = forms.ModelMultipleChoiceField(
                     queryset=q.options.all(),
                     label=q.question, required=q.required,
+                    help_text=q.help_text,
                     widget=forms.CheckboxSelectMultiple,
                     initial=initial.options.all() if initial else None,
                 )
             elif q.type == Question.TYPE_FILE:
                 field = forms.FileField(
                     label=q.question, required=q.required,
+                    help_text=q.help_text,
                     initial=initial.file if initial else None,
                     widget=UploadedFileWidget(position=pos, event=event, answer=initial)
                 )