diff --git a/src/pretix/plugins/wallet/api.py b/src/pretix/plugins/wallet/api.py
index 7a67fec2e5..73ee642d84 100644
--- a/src/pretix/plugins/wallet/api.py
+++ b/src/pretix/plugins/wallet/api.py
@@ -5,7 +5,7 @@ from .models import WalletLayout, WalletPlatformLayout
 from pretix.api.serializers.i18n import I18nAwareModelSerializer
 from django.core.exceptions import ValidationError
 from django.utils.translation import gettext_lazy as _
-from .views import get_layout_variables
+from .views import get_editor_placeholders
 from rest_framework import serializers
 
 
@@ -34,7 +34,7 @@ class WalletPlatformLayoutSerializer(I18nAwareModelSerializer):
             style = platform_styles[data["style"]]
 
             layout = PassLayout(style=style, layout=data["layout"])
-            context = {"placeholders": get_layout_variables(self.context['event'])}
+            context = {"placeholders": get_editor_placeholders(self.context['event'])}
             layout.validate(context=context)
         return data
 
diff --git a/src/pretix/plugins/wallet/placeholders.py b/src/pretix/plugins/wallet/placeholders.py
new file mode 100644
index 0000000000..67d31185b3
--- /dev/null
+++ b/src/pretix/plugins/wallet/placeholders.py
@@ -0,0 +1,275 @@
+from collections.abc import Callable
+from .signals import (
+    register_wallet_text_placeholders,
+    register_wallet_image_placeholders,
+)
+from django.core.files import File
+from django.dispatch import receiver
+from pretix.base.templatetags.money import money_filter
+from django.contrib.staticfiles import finders
+from django.templatetags.static import static
+from django.utils.translation import gettext_lazy as _
+from i18nfield.strings import LazyI18nString
+
+
+class BaseWalletPlaceholder:
+    """
+    This is the base class for all wallet placeholders.
+    """
+
+    @property
+    def required_context(self) -> set[str]:
+        """
+        A a set of all attribute names that need to be contained in the base context so that this placeholder is available.
+        """
+        return set()
+
+    @property
+    def identifier(self) -> str:
+        """The unique identifier of this placeholder"""
+        raise NotImplementedError()
+
+    @property
+    def label(self) -> LazyI18nString:
+        """The human readable name of this placeholder"""
+        raise NotImplementedError()
+
+    @property
+    def control_label(self) -> LazyI18nString:
+        """
+        The human readable name of this placeholder shown in the backend.
+
+        Defaults to `label`
+        """
+        return self.label
+
+    def render(self, **context):
+        raise NotImplementedError()
+
+    def render_sample(self, **context):
+        raise NotImplementedError()
+
+
+
+class BaseWalletTextPlaceholder(BaseWalletPlaceholder):
+    def render(self, **context) -> str | None:
+        """
+        This method is called to generate the text that is being shown on the pass.
+        You will be passed the keyword arguments specified in ``required_context``.
+        You are expected to return a plain-text string.
+        """
+        raise NotImplementedError()
+
+    def render_sample(self, **context) -> str:
+        """
+        This method is called to generate a text to be used in previews.
+
+        You will be passed sample instances of the arguments specified in ``required_context``.
+        If those instances contain all data needed, you do not need to implement this.
+        """
+        sample = self.render(**context)
+        if sample is None:
+            raise RuntimeError("`render` returned None when rendering a sample")
+        return sample
+
+
+class BaseWalletImagePlaceholder(BaseWalletPlaceholder):
+    def render(self, **context) -> File | None:
+        """
+        This method is called to generate the image that is being shown on the pass.
+        You will be passed the keyword arguments specified in ``required_context``.
+        You are expected to return a `File` object.
+        """
+        raise NotImplementedError()
+
+    def render_sample(self, **context) -> str | None:
+        """
+        This method is called to generate a text to be used in previews.
+
+        You will be passed sample instances of the arguments specified in ``required_context``.
+        You are expected to return a URL to a sample image or `None` if no sample can be shown.
+        """
+        return None
+
+
+class FunctionalWalletTextPlaceholder(BaseWalletTextPlaceholder):
+    def __init__(
+        self,
+        identifier: str,
+        label: LazyI18nString,
+        args: set[str],
+        func: Callable[..., str | None],
+        sample: None | str | Callable[..., str] = None,
+    ):
+        self._identifier = identifier
+        self._label = label
+        self._args = args
+        self.render = func
+        self._sample = sample
+
+    @property
+    def identifier(self):
+        return self._identifier
+
+    @property
+    def label(self):
+        return self._label
+
+    @property
+    def required_context(self) -> set[str]:
+        return self._args
+
+    def render_sample(self, **context) -> str:
+        if isinstance(self._sample, Callable):
+            return self._sample(**context)
+        elif self._sample:
+            return self._sample
+        else:
+            return super().render_sample(**context)
+
+
+class FunctionalWalletImagePlaceholder(BaseWalletImagePlaceholder):
+    def __init__(
+        self,
+        identifier: str,
+        label: LazyI18nString,
+        args: set[str],
+        func: Callable[..., File | None],
+        sample: None | str | Callable[..., str] = None,
+    ):
+        self._identifier = identifier
+        self._label = label
+        self._args = args
+        self.render = func
+        self._sample = sample
+
+    @property
+    def required_context(self) -> set[str]:
+        return self._args
+
+    @property
+    def identifier(self):
+        return self._identifier
+
+    @property
+    def label(self):
+        return self._label
+
+    def render_sample(self, **context) -> str | None:
+        if isinstance(self._sample, Callable):
+            return self._sample(**context)
+        return self._sample
+
+
+class MissingContextException(Exception):
+    pass
+
+
+class WalletPlaceholderContext:
+    def __init__(self, **kwargs):
+        self.context_args = kwargs
+        self.cache = {}
+
+    def _get_placeholder_context(self, placeholder: BaseWalletPlaceholder):
+        missing_context = placeholder.required_context - self.context_args.keys()
+        if missing_context:
+            raise MissingContextException(
+                f"Missing context args for '{placeholder.identifier}': {', '.join(missing_context)}"
+            )
+
+        return {
+            k: v for k, v in self.context_args.items() if k in placeholder.required_context
+        }
+
+    def render_placeholder(self, placeholder: BaseWalletPlaceholder):
+        if placeholder.identifier in self.cache:
+            return self.cache[placeholder.identifier]
+
+        value = self.cache[placeholder.identifier] = placeholder.render(**self._get_placeholder_context(placeholder))
+        return value
+
+    def render_sample(self, placeholder: BaseWalletPlaceholder):
+        return placeholder.render_sample(**self._get_placeholder_context(placeholder))
+
+
+def get_wallet_placeholders(event):
+    placeholders = {
+        "text": {
+            v.identifier: v
+            for r, vs in register_wallet_text_placeholders.send(sender=event)
+            for v in vs
+        },
+        "image": {
+            v.identifier: v
+            for r, vs in register_wallet_image_placeholders.send(sender=event)
+            for v in vs
+        },
+    }
+    return placeholders
+
+
+
+def get_static_file(name) -> File | None:
+    path: str | None = finders.find(name)  # type: ignore
+    if not path:
+        return
+    return File(open(path, "rb"))
+
+
+@receiver(
+    register_wallet_text_placeholders,
+    dispatch_uid="plugin_wallet_register_wallet_text_placeholders",
+)
+def base_text_placeholders(sender, **kwargs):
+    return [
+        FunctionalWalletTextPlaceholder("name", LazyI18nString.from_gettext("Event Name"), {"event"}, lambda event: event.name),
+        FunctionalWalletTextPlaceholder(
+            "event_slug", LazyI18nString.from_gettext("Event Slug"), {"event"}, lambda event: event.slug
+        ),
+        FunctionalWalletTextPlaceholder("order", LazyI18nString.from_gettext("Order Code"), {"order"}, lambda order: order.code),
+        FunctionalWalletTextPlaceholder(
+            "total",
+            LazyI18nString.from_gettext("Order Total"),
+            {"event", "order"},
+            lambda event, order: money_filter(order.total, event.currency),
+        ),
+        FunctionalWalletTextPlaceholder(
+            "order_email",LazyI18nString.from_gettext("Order Email"), {"order"}, lambda order: order.email
+        ),
+        FunctionalWalletTextPlaceholder(
+            "price",LazyI18nString.from_gettext("Item Price"), {"event", "order_position"}, lambda event, order_position: money_filter(order_position.price, event.currency)
+        ),
+        FunctionalWalletTextPlaceholder(
+            "secret",LazyI18nString.from_gettext("Order Secret (QR-Code-Content)"), {"order_position"}, lambda order_position: order_position.secret
+        ),
+    ]
+
+@receiver(
+    register_wallet_image_placeholders,
+    dispatch_uid="plugin_wallet_register_wallet_image_placeholders",
+)
+def base_image_placeholders(sender, **kwargs):
+    return [
+        FunctionalWalletImagePlaceholder(
+            "poweredby",
+            LazyI18nString.from_gettext("Logo"),
+            set(),
+            # TODO: replace with paths not from another plugin
+            lambda: get_static_file("pretix_passbook/logo.png"),
+            static("pretix_passbook/logo.png"),
+        ),
+        FunctionalWalletImagePlaceholder(
+            "poweredby_icon",
+            LazyI18nString.from_gettext("Icon"),
+            set(),
+            lambda: get_static_file("pretix_passbook/icon.png"),
+            static("pretix_passbook/icon.png"),
+        ),
+        FunctionalWalletImagePlaceholder(
+            "example_no_preview",
+            LazyI18nString.from_gettext("Image with no preview"),
+            set(),
+            lambda: get_static_file("pretix_passbook/icon.png"),
+        ),
+        # TODO: Image upload
+    ]
diff --git a/src/pretix/plugins/wallet/signals.py b/src/pretix/plugins/wallet/signals.py
index b5facb8e77..a65907498c 100644
--- a/src/pretix/plugins/wallet/signals.py
+++ b/src/pretix/plugins/wallet/signals.py
@@ -20,7 +20,7 @@
 # <https://www.gnu.org/licenses/>.
 #
 
-from pretix.base.signals import register_ticket_outputs, register_global_settings
+from pretix.base.signals import register_ticket_outputs, register_global_settings, EventPluginSignal
 from .ticketoutput import OUTPUTS
 
 def connect_signals():
@@ -29,9 +29,26 @@ def connect_signals():
         def get_register_func(o):
             def register(sender, **kwargs):
                 return o
-            return register      
+            return register
         register_ticket_outputs.connect(get_register_func(output), dispatch_uid=f"wallet_output_{output.identifier}")
         if hasattr(output, "get_global_settings"):
             register_global_settings.connect(output.get_global_settings, dispatch_uid=f"wallet_global_settings_{output.identifier}")
 
 connect_signals()
+
+
+register_wallet_text_placeholders = EventPluginSignal()
+"""
+This signal is sent out to get all known wallet placeholders. Receivers should return
+an list of subclasses of pretix.plugins.wallet.placeholders.BaseWalletTextPlaceholder.
+
+As with all event-plugin signals, the ``sender`` keyword argument will contain the event.
+"""
+
+register_wallet_image_placeholders = EventPluginSignal()
+"""
+This signal is sent out to get all known wallet placeholders. Receivers should return
+an list of subclasses of pretix.plugins.wallet.placeholders.BaseWalletImagePlaceholder.
+
+As with all event-plugin signals, the ``sender`` keyword argument will contain the event.
+"""
\ No newline at end of file
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue
index fcd8c1788c..80ba7d4733 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue
@@ -49,8 +49,7 @@ const platformChoices = computed(() => {
 });
 
 const preview_layout = computed(() => {
-	return store.currentPlatformStyles[store.currentPlatformLayout.style]
-		.preview_layout;
+	return store.currentPlatformStyles[store.currentPlatformLayout.style]?.preview_layout;
 });
 </script>
 
@@ -93,3 +92,20 @@ const preview_layout = computed(() => {
             button.btn.btn-primary.btn-save(type="submit") Submit
 
 </template>
+
+
+<style lang="css">
+.walletsettings-panel .panel-heading {
+  .checkbox {
+    padding: 0;
+    display: inline-block;
+    input[type=checkbox] {
+      margin-top: 0;
+      margin-right: 5px;
+      margin-left: 0px;
+      position: relative;
+      top: 1px;
+    }
+  }
+}
+</style>
\ No newline at end of file
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue_old b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue_old
deleted file mode 100644
index 21df10b708..0000000000
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue_old
+++ /dev/null
@@ -1,148 +0,0 @@
-<script setup lang="ts">
-import { computed, ref, watchEffect } from "vue";
-import StyleSettings from "./style-settings.vue";
-import Select from "./input/select.vue";
-import Input from "./input/input.vue";
-
-const gettext = (window as any).gettext;
-
-const isLoading = ref<boolean>(true);
-const wallet_layout = ref<PlatformLayout | null>(null);
-
-const PLATFORMS: Platforms = JSON.parse(
-    document.querySelector("#platforms")?.textContent ?? "{}",
-);
-const VARIABLES: VariableConfig = JSON.parse(
-    document.querySelector("#variables")?.textContent ?? "{}",
-);
-const LOCALES: Record<string, string> = JSON.parse(
-    document.querySelector("#locales")?.textContent ?? "{}",
-);
-const CSRF_TOKEN =
-    document.querySelector<HTMLInputElement>("input[name=csrfmiddlewaretoken]")
-        ?.value ?? "";
-
-const props = defineProps<{
-    layoutId: string;
-}>();
-
-watchEffect(() => {
-    // TODO: error handling / proper api client
-    isLoading.value = true;
-    fetch(
-        `/api/v1/organizers/demo/events/wallet/walletlayouts/${props.layoutId}/`,
-    )
-        .then((x) => x.json())
-        .then((x) => {
-            wallet_layout.value = x;
-            isLoading.value = false;
-        });
-});
-
-function saveLayout(e: SubmitEvent) {
-    e.preventDefault();
-    isLoading.value = true;
-    // TODO: error handling / proper api client
-    fetch(
-        `/api/v1/organizers/demo/events/wallet/walletlayouts/${props.layoutId}/`,
-        {
-            method: "PUT",
-            headers: {
-                "content-type": "application/json",
-                "X-CSRFToken": CSRF_TOKEN,
-            },
-            body: JSON.stringify(wallet_layout.value),
-        },
-    )
-        .then((x) => x.json())
-        .catch((x) => alert(x))
-        .then((x) => {
-            wallet_layout.value = x;
-            isLoading.value = false;
-        });
-}
-
-function openForm(url: string, data: Record<string, string>) {
-
-    let form = document.createElement("form");
-    form.target = "_blank";
-    form.method = "POST";
-    form.action = url;
-    form.style.display = "none";
-
-    for (var key in data) {
-       var input = document.createElement("input");
-       input.type = "hidden";
-       input.name = key;
-       input.value = data[key];
-       form.appendChild(input);
-    }
-    document.body.appendChild(form);
-    form.submit();
-    document.body.removeChild(form);
-}
-
-
-const currentPlatform = ref(PLATFORMS[0].identifier);
-const currentLayout = computed(() => ({}));
-const platformStyles = computed(() => {
-    for (const platform of PLATFORMS) {
-        if (platform.identifier === currentPlatform.value) {
-            return platform.styles
-        }
-    }
-});
-const platformLayout = computed(() => {
-    for (const layout of wallet_layout.value.platform_layouts) {
-        if (layout.platform === currentPlatform.value) {
-            return layout
-        }
-    }
-    const newLayout = {platform: currentPlatform, style: null, layout: {}};
-    wallet_layout.value.platform_layouts.push(newLayout);
-    return newLayout
-});
-const platformChoices = computed(() => {
-    return [[null, "Do not generate pass"], ...Object.values(platformStyles.value).map(x => [x.identifier, x.name])]
-});
-
-function openPreview(e: SubmitEvent) {
-    e.preventDefault();
-    openForm("../../preview/", {"csrfmiddlewaretoken": CSRF_TOKEN, "platform": currentPlatform.value, "style": platformLayout.value.style, "layout": JSON.stringify(platformLayout.value.layout)})
-}
-</script>
-
-<template lang="pug">
-    // TODO: add :key for all `v-for`s
-    // TODO: i18n textfields
-    // TODO: proper spinner
-    template(v-if="isLoading") {{ gettext("Loading...") }}
-    form(v-else @submit="saveLayout")
-        .form-group
-            Input(label="Name" v-model="wallet_layout.name")
-        nav
-            ul.nav.nav-tabs
-                li(v-for="platform in PLATFORMS" :class="{'active': currentPlatform === platform.identifier}")
-                    a(role="tab" @click="currentPlatform = platform.identifier") {{ platform.name }}
-        .tabbed-form.tab-content
-            .tab-pane.active.row
-                .col-md-8
-                    Select.form-group(label="Style" v-model="platformLayout.style" :choices="platformChoices")
-
-                    StyleSettings(v-if="platformLayout.style" v-model="platformLayout.layout" :style="platformStyles[platformLayout.style]" :variables="VARIABLES" :locales="LOCALES")
-                .col-md-4
-                    .panel.panel-default
-                        .panel-heading Preview
-                        .panel-body
-                            // TODO: Preview
-                            pre
-                                code {{ platformLayout }}
-                            pre(v-if="wallet_layout.style")
-                                code {{ platformStyles[wallet_layout.style] }}
-                            pre
-                                code {{ wallet_layout }}
-        .form-group.submit-group
-            button.btn.btn-lg.btn-default(type="button" @click="openPreview") Preview
-            button.btn.btn-primary.btn-save(type="submit") Submit
-
-</template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/checkbox.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/checkbox.vue
new file mode 100644
index 0000000000..a1382af55f
--- /dev/null
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/checkbox.vue
@@ -0,0 +1,20 @@
+<script setup lang="ts">
+import { useId } from 'vue'
+
+defineOptions({
+  inheritAttrs: false
+})
+
+const props = defineProps<{
+	label?: string
+}>()
+const modelValue = defineModel<boolean|null>();
+const id = useId()
+</script>
+
+<template lang="pug">
+    .checkbox
+        label
+            input(:id="id" v-model="modelValue" v-bind="$attrs" type="checkbox")
+            | {{ props.label }}
+</template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/placeholder-field-settings.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/placeholder-field-settings.vue
index cde081c79d..b4187c189c 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/placeholder-field-settings.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/placeholder-field-settings.vue
@@ -1,12 +1,12 @@
 <script setup lang="ts">
 import { computed, inject, reactive, watchEffect } from "vue";
 import Select from "./input/select.vue";
-import Input from "./input/input.vue";
+import Checkbox from "./input/checkbox.vue";
 import I18nInput from "./input/i18ninput.vue";
 import TextContent from "./text-content.vue";
 import { StoreKey } from "../walletStore";
 
-const store = inject(StoreKey)!
+const store = inject(StoreKey)!;
 
 const gettext = (window as any).gettext;
 
@@ -14,7 +14,9 @@ const props = defineProps<{
 	fieldgroup: PlaceholderFieldGroupDefinition;
 	overflows: FieldGroupDefinition[];
 }>();
-const fieldConfig = defineModel<PlaceholderFieldGroupConfig>({ required: true });
+const fieldConfig = defineModel<PlaceholderFieldGroupConfig>({
+	required: true,
+});
 
 const overflowOptions = computed((): Array<[string | null, string]> => {
 	if (props.overflows.length) {
@@ -32,17 +34,25 @@ function addVariable() {
 }
 
 watchEffect(() => {
-    if (!fieldConfig.value) {
-        fieldConfig.value = {overflow: null, entries: JSON.parse(JSON.stringify(props.fieldgroup.default_entries))};
-    }
-    if (fieldConfig.value && !fieldConfig.value.entries) {
-        fieldConfig.value.entries = JSON.parse(JSON.stringify(props.fieldgroup.default_entries))
-    }
+	if (!fieldConfig.value) {
+		fieldConfig.value = {
+			overflow: null,
+			entries: JSON.parse(JSON.stringify(props.fieldgroup.default_entries)),
+			active:
+				props.fieldgroup.required ||
+				props.fieldgroup.default_entries.length > 0,
+		};
+	}
+	if (fieldConfig.value && !fieldConfig.value.entries) {
+		fieldConfig.value.entries = JSON.parse(
+			JSON.stringify(props.fieldgroup.default_entries),
+		);
+	}
 });
 </script>
 
 <template lang="pug">
-    .panel.panel-default
+    .panel.panel-default.walletsettings-panel
         .panel-heading
             h3.panel-title {{ fieldgroup.name }}
         .panel-body(v-if="fieldConfig")
@@ -76,4 +86,4 @@ watchEffect(() => {
                     i.fa.fa-plus
                     |  {{ gettext("Add field") }}
             Select(:label="gettext('Overflow to …')" :choices="overflowOptions" v-model="fieldConfig.overflow")
-</template>
\ No newline at end of file
+</template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/predefined-field-settings.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/predefined-field-settings.vue
index 9621aaf1d2..4f5539af58 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/predefined-field-settings.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/predefined-field-settings.vue
@@ -1,4 +1,8 @@
 <script setup lang="ts">
+import { watchEffect } from 'vue';
+import Input from './input/input.vue';
+import Checkbox from './input/checkbox.vue';
+
 const gettext = (window as any).gettext;
 
 const props = defineProps<{
@@ -6,13 +10,20 @@ const props = defineProps<{
 }>();
 const fieldConfig = defineModel<PredefinedFieldGroupConfig>({ required: true });
 
+watchEffect(() => {
+    if (!fieldConfig.value) {
+        fieldConfig.value = {active: props.fieldgroup.required};
+    }
+});
 </script>
 
 <template lang="pug">
-    .panel.panel-default
+    .panel.panel-default.walletsettings-panel
         .panel-heading
-            h3.panel-title {{ fieldgroup.name }}
-        .panel-body
+            h3.panel-title.form-inline
+                .form-group
+                    Checkbox(:label="fieldgroup.name" v-model="fieldConfig.active")
+        .panel-body(v-if="!!fieldgroup.description")
             .form-group
-                span.text-muted These fields appear somewhere and are visible too.
+                span.text-muted {{ fieldgroup.description }}
 </template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/fieldgroup-preview.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/fieldgroup-preview.vue
index f834cdf336..4818caf217 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/fieldgroup-preview.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/fieldgroup-preview.vue
@@ -2,20 +2,26 @@
 import { computed, inject, reactive, watchEffect } from "vue";
 import { StoreKey } from "../../walletStore";
 import PlaceholderFieldgroupPreview from "./placeholder-fieldgroup-preview.vue";
+import PredefinedFieldgroupPreview from "./predefined-fieldgroup-preview.vue";
 
-const store = inject(StoreKey)!
+const store = inject(StoreKey)!;
 
 const props = defineProps<{
-    config: PreviewFieldgroup;
+	config: PreviewFieldgroup;
 }>();
 
-const style_def = Object.fromEntries(store.currentPlatformStyles[store.currentPlatformLayout.style].fieldgroups.map(x => [x.identifier, x]))[props.config.fieldgroup]
-
+const style_def = computed(() => {
+	return Object.fromEntries(
+		store.currentPlatformStyles[
+			store.currentPlatformLayout.style
+		].fieldgroups.map((x) => [x.identifier, x]),
+	)[props.config.fieldgroup];
+});
 </script>
 
 <template lang="pug">
     PlaceholderFieldgroupPreview(v-if="style_def && style_def.type == 'placeholder'" :config="config" :style_def="style_def")
-    PlaceholderFieldgroupPreview(v-else-if="style_def && style_def.type == 'predefined'" :config="config" :style_def="style_def")
+    PredefinedFieldgroupPreview(v-else-if="style_def && style_def.type == 'predefined'" :config="config" :style_def="style_def")
     //- // TODO: support predefined group
     //- div(:style="{'flex-grow': config.relSize}")
     //-     div(style="background-color: gray; display: flex; flex-direction: row;")
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/pass-preview.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/pass-preview.vue
index f8c890805b..33f81b85d5 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/pass-preview.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/pass-preview.vue
@@ -21,7 +21,6 @@ const props = defineProps<{ layout: Array<PreviewLayout> }>();
     width: 100%;
     aspect-ratio: 9 / 11;
     max-width: 360px;
-    max-height: 440px;
     vertical-align: top;
     display: inline-block;
 
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/placeholder-fieldgroup-preview.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/placeholder-fieldgroup-preview.vue
index d2c9834f10..38ff7fd17f 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/placeholder-fieldgroup-preview.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/placeholder-fieldgroup-preview.vue
@@ -12,7 +12,6 @@ const props = defineProps<{
 </script>
 
 <template lang="pug">
-    // TODO: support predefined group
     div.fieldgroup-container(:style="{'flex-grow': config.relSize, 'flex-direction': config.direction || 'row'}")
         div.fieldgroup-item(v-for="{ entry, label, content } of store.currentLayoutFieldContent[config.fieldgroup]")
             div.fieldgroup-item-qrcode(v-if="style_def.display == 'code'") {{ label }}
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/predefined-fieldgroup-preview.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/predefined-fieldgroup-preview.vue
index 2b80119ee4..c1e6be5eb8 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/predefined-fieldgroup-preview.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/preview/predefined-fieldgroup-preview.vue
@@ -9,19 +9,18 @@ const props = defineProps<{
 	config: PreviewFieldgroup;
 	style_def: PredefinedFieldGroupDefinition;
 }>();
+
+const isActive = computed(
+	() =>
+		store.currentPlatformLayout.layout.fieldgroups[props.style_def.identifier]?.active,
+);
 </script>
 
 <template lang="pug">
-    div {{ config.fieldgroup }}
-    // TODO: support predefined group
-    div.fieldgroup-container(:style="{'flex-grow': config.relSize, 'flex-direction': config.direction || 'row'}")
-        div.fieldgroup-item(v-for="{ entry, label, content } of store.currentLayoutFieldContent[config.fieldgroup]")
-            div.fieldgroup-item-qrcode(v-if="style_def.display == 'code'") {{ label }}
-
-            template(v-else)
-                div.fieldgroup-label.nowrap(v-if="style_def.display == 'with_label'") {{ label }}
-                div.nowrap.content(v-if="style_def.content_type == 'text'" :class="config.display") {{ content }}
-                img.fieldgroup-item-image(v-else-if="style_def.content_type == 'image' && content" :src="i18nstringLocalize(content)")
+    div.fieldgroup-container(v-if="isActive" :style="{'flex-grow': config.relSize, 'flex-direction': config.direction || 'row'}")
+        div.fieldgroup-item(v-for="{ label, content } of config.sample")
+            div.fieldgroup-label.nowrap(v-if="!!label") {{ label }}
+            div.nowrap.content(v-if="!!content" :class="config.display") {{ content }}
 
 
 </template>
@@ -31,7 +30,7 @@ const props = defineProps<{
 	min-width: 0;
 	display: flex;
 	gap: 0.5em;
-    min-height: 2lh;
+	min-height: 2lh;
 }
 .fieldgroup-label {
 	font-weight: bold;
@@ -40,26 +39,26 @@ const props = defineProps<{
 .fieldgroup-item {
 	flex: 0 1 100%;
 	min-width: 0;
-    width: 100%;
-    display: flex;
-    flex-direction: column;
-    justify-content: center;
+	width: 100%;
+	display: flex;
+	flex-direction: column;
+	justify-content: center;
 }
 .fieldgroup-item-image {
-    max-height: 3lh;
+	max-height: 3lh;
 }
 .fieldgroup-item-qrcode {
-    font-weight: bold;
-    background-color: lightgray;
-    width: 50%;
-    aspect-ratio: 1;
-    margin: auto;
-    /* center content */
-    display: flex;
+	font-weight: bold;
+	background-color: lightgray;
+	width: 50%;
+	aspect-ratio: 1;
+	margin: auto;
+	/* center content */
+	display: flex;
 	align-items: center;
 	text-align: center;
-    padding: 1em;
-    overflow-wrap: anywhere;
+	padding: 1em;
+	overflow-wrap: anywhere;
 }
 
 .nowrap {
@@ -74,6 +73,6 @@ const props = defineProps<{
 	font-size: 1.5em;
 }
 .tight {
-    line-height: 1;
+	line-height: 1;
 }
 </style>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/index.d.ts b/src/pretix/plugins/wallet/static/pretixplugins/wallet/index.d.ts
index f072cf8cda..c1c564cefb 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/index.d.ts
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/index.d.ts
@@ -3,6 +3,7 @@ type BaseFieldGroupDefinition = {
 	identifier: string;
 	name: string;
 	required: boolean;
+	description: string;
 };
 
 type FieldGroupDefinition =
@@ -50,7 +51,7 @@ type Style = {
 
 type Variable = {
 	label: string;
-	editor_sample: I18nString;
+	sample: string;
 };
 
 type Platform = {
@@ -67,9 +68,12 @@ type Platforms = Platform[];
 type PlaceholderFieldGroupConfig = {
 	entries: Array<FieldEntry>;
 	overflow: string | null;
+	active: boolean;
 };
 
-type PredefinedFieldGroupConfig = {};
+type PredefinedFieldGroupConfig = {
+	active: boolean;
+};
 
 type FieldGroupConfig =
 	| PlaceholderFieldGroupConfig
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/walletStore.ts b/src/pretix/plugins/wallet/static/pretixplugins/wallet/walletStore.ts
index e7486c96dd..d4a5693e12 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/walletStore.ts
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/walletStore.ts
@@ -72,7 +72,7 @@ export function createWalletStore(config: {
 							if (entry.type == "custom") {
 								value = i18nstringLocalize(entry.content);
 							} else if (entry.type == "placeholder") {
-								value = placeholder.editor_sample;
+								value = placeholder?.sample || `(unknown placeholder: ${entry.content})`;
 							}
 							content[fieldgroup.identifier].push({
 								entry,
@@ -185,9 +185,12 @@ export function createWalletStore(config: {
 								entries: JSON.parse(
 									JSON.stringify(newFieldGroups[key].default_entries),
 								),
+								active: newFieldGroups[key].required || newFieldGroups[key].default_entries.length > 0
 							};
 						} else {
-							this.currentPlatformLayout.layout.fieldgroups[key] = {};
+							this.currentPlatformLayout.layout.fieldgroups[key] = {
+								active: newFieldGroups[key].required
+							};
 						}
 					}
 
diff --git a/src/pretix/plugins/wallet/styles/__init__.py b/src/pretix/plugins/wallet/styles/__init__.py
index 7c93eecefb..b8afe87c61 100644
--- a/src/pretix/plugins/wallet/styles/__init__.py
+++ b/src/pretix/plugins/wallet/styles/__init__.py
@@ -15,14 +15,6 @@ AVAILABLE_STYLES_DICT = {
     plat: {s.identifier: s for s in styls} for plat, styls in AVAILABLE_STYLES.items()
 }
 
-
-# TODO? move to models?
-def get_platform(identifier: str):
-    for platform in AVAILABLE_PLATFORMS:
-        if platform.identifier == identifier:
-            return platform
-
-
 def get_style(platform: str, identifier: str):
     return AVAILABLE_STYLES_DICT.get(platform, {}).get(identifier)
 
diff --git a/src/pretix/plugins/wallet/styles/apple.py b/src/pretix/plugins/wallet/styles/apple.py
index d12c7f7a56..fc2cd21e69 100644
--- a/src/pretix/plugins/wallet/styles/apple.py
+++ b/src/pretix/plugins/wallet/styles/apple.py
@@ -32,7 +32,7 @@ class ApplePlatform(WalletPlatform):
 
     @classmethod
     def generate(cls, layout: PassLayout, op: OrderPosition):
-        from ..views import get_layout_variables
+        context = cls.get_context(op)
 
         order = op.order
         event = order.event
@@ -49,9 +49,7 @@ class ApplePlatform(WalletPlatform):
             op.pk,
         )
 
-        context = {
-            "placeholders": get_layout_variables(op.order.event),
-            "evaluation_context": [op, order, order.event],
+        context.update({
             "ca_certificate": order.event.settings.wallet_apple_ca_certificate.read(),
             "certificate": order.event.settings.wallet_apple_certificate.read(),
             "key": order.event.settings.wallet_apple_key.read(),
@@ -63,8 +61,7 @@ class ApplePlatform(WalletPlatform):
             "passTypeIdentifier": order.event.settings.wallet_apple_pass_type_id,
             "teamIdentifier": order.event.settings.wallet_apple_team_id,
             "serialNumber": serialNumber,
-            "locales": event.settings.locales,
-        }
+        })
 
         data = layout.generate(context)
         return filename, "application/vnd.apple.pkpass", data
@@ -234,6 +231,7 @@ class AppleWalletEventTicket(AppleWalletStyle):
                     content="poweredby",
                 )
             ],
+            required=True
         ),
         ImageFieldGroup(
             identifier="logo",
@@ -245,6 +243,7 @@ class AppleWalletEventTicket(AppleWalletStyle):
                     content="poweredby",
                 )
             ],
+            required=True
         ),
         TextFieldGroup(
             identifier="logo_text",
@@ -265,6 +264,7 @@ class AppleWalletEventTicket(AppleWalletStyle):
                 )
             ],  # TODO: support Lazyi18nproxy here
             description=_("These fields appear prominently featured on the pass."),
+            required=True
         ),
         TextFieldGroup(
             identifier="secondary", name=_("Secondary"), max_entries=4
diff --git a/src/pretix/plugins/wallet/styles/base.py b/src/pretix/plugins/wallet/styles/base.py
index fac61f095f..98f4bed4fb 100644
--- a/src/pretix/plugins/wallet/styles/base.py
+++ b/src/pretix/plugins/wallet/styles/base.py
@@ -1,12 +1,31 @@
 import enum
+from typing import Any
 from i18nfield.strings import LazyI18nString
 import jsonschema
 from django.core.exceptions import ValidationError
+from pretix.base.models import OrderPosition
 
 class WalletPlatform:
     identifier: str
     name: str
 
+    @classmethod
+    def generate(cls, layout: "PassLayout", op: OrderPosition) -> Any: # TODO: Typing
+        pass
+
+    @classmethod
+    def get_context(cls, op):
+        from ..placeholders import get_wallet_placeholders, WalletPlaceholderContext
+
+        order = op.order
+        event = order.event
+
+        return {
+            "placeholders": get_wallet_placeholders(event),
+            "placeholder_context": WalletPlaceholderContext(event=event, order=order, order_position=op),
+            "locale": event.settings.locale, # TODO: should probably be order locale
+            "locales": event.settings.locales,
+        }
 
 class FieldGroupType(enum.Enum):
     PLACEHOLDER = "placeholder"
@@ -287,11 +306,9 @@ class PassStyle:
             .get(content)
         )
         if placeholder:
-            placeholder_value = placeholder["evaluate"](
-                *context.get("evaluation_context", [])
-            )
+            placeholder_value = context['placeholder_context'].render_placeholder(placeholder)
             if placeholder_value:
-                return placeholder["label"], placeholder_value
+                return placeholder.label, placeholder_value
 
         return None, None
 
diff --git a/src/pretix/plugins/wallet/styles/google.py b/src/pretix/plugins/wallet/styles/google.py
index 4fcd0c1859..a4786b1cb0 100644
--- a/src/pretix/plugins/wallet/styles/google.py
+++ b/src/pretix/plugins/wallet/styles/google.py
@@ -10,7 +10,7 @@ from .base import (
     TextFieldGroup,
     WalletPlatform,
 )
-from django.utils.translation import gettext_lazy as _, gettext
+from django.utils.translation import gettext as _
 import json
 
 from walletobjects import ButtonJWT, EventTicketClass, EventTicketObject
@@ -72,7 +72,7 @@ def get_translated_dict(string, locales):
 
     for locale in locales:
         translation.activate(locale)
-        translated[locale] = gettext(string)
+        translated[locale] = _(string)
         translation.deactivate()
 
     return translated
@@ -80,7 +80,7 @@ def get_translated_dict(string, locales):
 
 def get_translated_string(string, locale):
     translation.activate(locale)
-    translated = gettext(string)
+    translated = _(string)
     translation.deactivate()
 
     return translated
@@ -92,26 +92,24 @@ class GooglePlatform(WalletPlatform):
 
     @classmethod
     def generate(cls, layout: PassLayout, op: OrderPosition):
-        from ..views import get_layout_variables
+        context = cls.get_context(op)
 
         order = op.order
         event = order.event
 
-        context = {
-            "placeholders": get_layout_variables(event),  # TODO: move to higher class
-            "evaluation_context": [op, order, event],
-            "credentials": event.settings.get("wallet_google_credentials").read(),
-            "locale": event.settings.locale,
-            "locales": event.settings.locales,
-            "issuerName": event.organizer.name,
-            "eventName": event.name,
-            # TODO: use other classId and objectId in preview mode
-            "classId": get_class_id(event),
-            "objectId": get_object_id(op),
-            "homepageUrl": eventreverse_absolute(event, "presale:event.index"),
-            # TODO: add webhook view & register in pass
-            "webhookUrl": "",  # eventreverse_absolute(event.organizer,"plugins:wallet:google_webhook",))
-        }
+        context.update(
+            {
+                "credentials": event.settings.get("wallet_google_credentials").read(),
+                "issuerName": event.organizer.name,
+                "eventName": event.name,
+                # TODO: use other classId and objectId in preview mode
+                "classId": get_class_id(event),
+                "objectId": get_object_id(op),
+                "homepageUrl": eventreverse_absolute(event, "presale:event.index"),
+                # TODO: add webhook view & register in pass
+                # "webhookUrl": eventreverse_absolute(event.organizer,"plugins:wallet:google_webhook",)
+            }
+        )
 
         data = layout.generate(context)
         return "url", "text/plain", data
@@ -135,8 +133,9 @@ class GoogleWalletStyle(PassStyle):
             get_translated_string("Website", context["locale"]),
             get_translated_dict("Website", context["locales"]),
         )
-        # TODO: add webhook view & register in pass
-        # output_class.callback_url(context['webhookUrl'])
+
+        if context.get("webhookUrl"):  # TODO: enforce that it exists
+            output_class.callback_url(context["webhookUrl"])
 
         # TODO: move to pass settings or set defaults
         # if (event.settings.get('ticketoutput_googlepaypasses_latitude')
@@ -249,55 +248,21 @@ class GoogleWalletStyle(PassStyle):
         class_object = self._generate_class(layout, context, fields)
         ticket_object = self._generate_object(layout, context, fields)
 
+        # TODO: privacy screen
+        class_object = comms.put_item(ClassType.eventTicketClass, class_object['id'], class_object)
+        ticket_object = comms.put_item(ObjectType.eventTicketObject, ticket_object['id'], ticket_object)
+
         generated_jwt = comms.sign_jwt(
             ButtonJWT(
                 origins=[settings.SITE_URL],
                 issuer=comms.client_email,
-                event_ticket_classes=[class_object],
                 event_ticket_objects=[ticket_object],
-                skinny=False,
+                skinny=True,
             )
         )
 
         return "https://pay.google.com/gp/v/save/%s" % generated_jwt
 
-        # from ..views import get_layout_variables
-
-        # order = op.order
-        # event = order.event
-        # filename = "{}-{}.pkpass".format(order.event.slug, order.code)
-
-        # ticket = str(op.item.name)
-        # if op.variation:
-        #     ticket += " - " + str(op.variation)
-
-        # serialNumber = "%s-%s-%s-%d" % (
-        #     order.event.organizer.slug,
-        #     order.event.slug,
-        #     order.code,
-        #     op.pk,
-        # )
-
-        # context = {
-        #     "placeholders": get_layout_variables(op.order.event),
-        #     "evaluation_context": [op, order, order.event],
-        #     "ca_certificate": order.event.settings.wallet_apple_ca_certificate.read(),
-        #     "certificate": order.event.settings.wallet_apple_certificate.read(),
-        #     "key": order.event.settings.wallet_apple_key.read(),
-        #     "password": order.event.settings.wallet_apple_key_password,
-        #     "description": _("Ticket for {event} ({product})").format(  # TODO: i18n
-        #         event=event.name, product=ticket
-        #     ),
-        #     "organizationName": event.organizer.name,
-        #     "passTypeIdentifier": order.event.settings.wallet_apple_pass_type_id,
-        #     "teamIdentifier": order.event.settings.wallet_apple_team_id,
-        #     "serialNumber": serialNumber,
-        #     "locales": event.settings.locales,
-        # }
-
-        # data = layout.generate(context)
-        # return filename, "application/vnd.apple.pkpass", data
-
 
 class GoogleWalletEventTicket(GoogleWalletStyle):
     identifier = "event"
@@ -352,17 +317,23 @@ class GoogleWalletEventTicket(GoogleWalletStyle):
                     {"value": "12:34", "label": "Time"},
                 ]
             },
-            {"fieldgroup": "seating"},
+            {"fieldgroup": "seating",
+             "sample": [
+                    {"content": "5", "label": "Row"},
+                    {"content": "2", "label": "Seat"},
+                ]
+            },
             {"fieldgroup": "code"},
         ]
     ]
 
-
     def _generate_object(self, layout: PassLayout, context, fields):
         output_object = super()._generate_object(layout, context, fields)
 
         if fields["code"]:
-            output_object.barcode(Barcode.qrCode, fields["code"][0]["value"], fields["code"][0]["value"])
+            output_object.barcode(
+                Barcode.qrCode, fields["code"][0]["value"], fields["code"][0]["value"]
+            )
 
         # output_object.reservation_info("%s-%s" % (op.order.event.slug, op.order.code))
         # output_object.ticket_holder_name(op.attendee_name or (op.addon_to.attendee_name if op.addon_to else ''))
diff --git a/src/pretix/plugins/wallet/ticketoutput.py b/src/pretix/plugins/wallet/ticketoutput.py
index d82ac22cf0..15a600db52 100644
--- a/src/pretix/plugins/wallet/ticketoutput.py
+++ b/src/pretix/plugins/wallet/ticketoutput.py
@@ -26,13 +26,10 @@ from pretix.base.models import Event
 from pretix.base.settings import SettingsSandbox
 from django.template.loader import render_to_string
 from django.shortcuts import get_object_or_404
-from .styles import AVAILABLE_STYLES_DICT
-from .styles.base import PassLayout, WalletPlatform
+from .styles.base import WalletPlatform
 from .styles.apple import ApplePlatform
 from .styles.google import GooglePlatform
 from collections import OrderedDict
-from .models import WalletLayout
-from .views import get_layout_variables
 from django import forms
 from .forms import CertificateFileField, validate_rsa_privkey
 from pretix.control.forms import ClearableBasenameFileInput
diff --git a/src/pretix/plugins/wallet/views.py b/src/pretix/plugins/wallet/views.py
index 999af64597..d76254de54 100644
--- a/src/pretix/plugins/wallet/views.py
+++ b/src/pretix/plugins/wallet/views.py
@@ -29,38 +29,24 @@ from django.contrib import messages
 from django.contrib.staticfiles import finders
 from django.utils.functional import cached_property
 from django.templatetags.static import static
-
-def get_layout_variables(event):
-    return {
-        "text": get_variables(event),
-        "image": get_images(event)
-        | {
-            "poweredby": {
-                "label": _("pretix-Logo"),
-                "evaluate": lambda *_: open(
-                    finders.find("pretix_passbook/logo.png"), "rb"
-                ),
-                "editor_sample": static("pretix_passbook/logo.png")
-            },
-            "poweredby_icon": {
-                "label": _("pretix-Icon"),
-                "evaluate": lambda *_: open(
-                    finders.find("pretix_passbook/icon.png"), "rb"
-                ),
-                "editor_sample": static("pretix_passbook/icon.png")
-            },
-        },  # TODO: image upload
-    }
+from .placeholders import get_wallet_placeholders, WalletPlaceholderContext
 
 
-def get_editor_variables(event):
-    return {
-        t: {
-            vid: {"label": v.get("label"), "editor_sample": v.get("editor_sample")}
-            for vid, v in vs.items()
+def get_editor_placeholders(event):
+    with (
+        rolledback_transaction(),
+        language(event.settings.locale, event.settings.region),
+    ):
+        p = get_preview_position(event)
+        context = WalletPlaceholderContext(event=event, order=p.order, order_position=p)
+        placeholders = {
+            t: {
+                pid: {"label": str(p.label), "sample": str(context.render_sample(p))}
+                for pid, p in ps.items()
+            }
+            for t, ps in get_wallet_placeholders(event).items()
         }
-        for t, vs in get_layout_variables(event).items()
-    }
+    return placeholders
 
 
 class WalletLayoutMixin:
@@ -97,10 +83,7 @@ class LayoutEditorView(LayoutDetailView):
             }
             for platform in AVAILABLE_PLATFORMS
         ]
-        # context["styles"] = {
-        #     style.identifier: style.asdict() for style in self.get_platform_styles()
-        # }
-        context["variables"] = get_editor_variables(self.request.event)
+        context["variables"] = get_editor_placeholders(self.request.event)
         context["locales"] = {
             l: dict(settings.LANGUAGES).get(l, l)
             for l in self.request.event.settings.get("locales")
@@ -190,7 +173,7 @@ class LayoutPreviewView(EventPermissionRequiredMixin, View):
         ):
             p = get_preview_position(request.event)
             layout = PassLayout(style=style, layout=layout)
-            context = {"placeholders": get_layout_variables(event)}
+            context = {"placeholders": get_wallet_placeholders(event)}
             layout.validate(context=context)
 
             fname, mimet, data = platform.generate(layout, p)