diff --git a/src/pretix/presale/context.py b/src/pretix/presale/context.py
index 5ac664446f..0b6a26df95 100644
--- a/src/pretix/presale/context.py
+++ b/src/pretix/presale/context.py
@@ -85,7 +85,6 @@ def _default_context(request):
     else:
         pretix_settings = GlobalSettingsObject().settings
 
-    ctx['google_site_verification'] = pretix_settings.get('google_site_verification', as_type=str)
     text = pretix_settings.get('footer_text', as_type=LazyI18nString)
     link = pretix_settings.get('footer_link', as_type=LazyI18nString)
 
diff --git a/src/pretix/presale/templates/pretixpresale/event/base.html b/src/pretix/presale/templates/pretixpresale/event/base.html
index 0ee1be9a1b..e12f06c962 100644
--- a/src/pretix/presale/templates/pretixpresale/event/base.html
+++ b/src/pretix/presale/templates/pretixpresale/event/base.html
@@ -19,8 +19,8 @@
     {% if social_image %}
         <meta property="og:image" content="{{ social_image }}" />
     {% endif %}
-    {% if google_site_verification %}
-        <meta name="google-site-verification" content="{{ google_site_verification }}" />
+    {% if event.settings.google_site_verification %}
+        <meta name="google-site-verification" content="{{ event.settings.google_site_verification }}" />
     {% endif %}
     {{ block.super }}
 {% endblock %}
diff --git a/src/pretix/presale/templates/pretixpresale/organizers/base.html b/src/pretix/presale/templates/pretixpresale/organizers/base.html
index 98357c4201..ef292f6bb1 100644
--- a/src/pretix/presale/templates/pretixpresale/organizers/base.html
+++ b/src/pretix/presale/templates/pretixpresale/organizers/base.html
@@ -12,6 +12,10 @@
         <meta name="robots" content="noindex, nofollow">
     {% endif %}
     <meta property="og:type" content="website" />
+
+    {% if organizer.settings.google_site_verification %}
+        <meta name="google-site-verification" content="{{ organizer.settings.google_site_verification }}" />
+    {% endif %}
     {{ block.super }}
 {% endblock %}
 {% block above %}