diff --git a/src/pretix/base/channels.py b/src/pretix/base/channels.py
index 1ed613f711..37fcd8a575 100644
--- a/src/pretix/base/channels.py
+++ b/src/pretix/base/channels.py
@@ -82,6 +82,13 @@ class SalesChannel:
         """
         return False
 
+    @property
+    def customer_accounts_supported(self) -> bool:
+        """
+        If this property is ``True``, checkout will show the customer login step.
+        """
+        return True
+
 
 def get_all_sales_channels():
     global _ALL_CHANNELS
diff --git a/src/pretix/presale/checkoutflow.py b/src/pretix/presale/checkoutflow.py
index 7228a64950..35800b23b1 100644
--- a/src/pretix/presale/checkoutflow.py
+++ b/src/pretix/presale/checkoutflow.py
@@ -236,7 +236,7 @@ class CustomerStep(CartMixin, TemplateFlowStep):
     icon = 'user'
 
     def is_applicable(self, request):
-        return request.organizer.settings.customer_accounts
+        return request.organizer.settings.customer_accounts and request.sales_channel.customer_accounts_supported
 
     @cached_property
     def login_form(self):