diff --git a/src/pretix/base/models/customers.py b/src/pretix/base/models/customers.py
index 4ca3791dbf..6952114ad3 100644
--- a/src/pretix/base/models/customers.py
+++ b/src/pretix/base/models/customers.py
@@ -182,6 +182,12 @@ class Customer(LoggedModel):
             if f == 'full_name':
                 continue
             ctx['name_%s' % f] = get_name_parts_localized(self.name_parts, f)
+
+        if "concatenation_for_salutation" in name_scheme:
+            ctx['name_for_salutation'] = name_scheme["concatenation_for_salutation"](self.name_parts)
+        else:
+            ctx['name_for_salutation'] = name_scheme["concatenation"](self.name_parts)
+
         return ctx
 
     @property
diff --git a/src/pretix/control/forms/organizer.py b/src/pretix/control/forms/organizer.py
index 7631c64bc1..09965764b0 100644
--- a/src/pretix/control/forms/organizer.py
+++ b/src/pretix/control/forms/organizer.py
@@ -422,6 +422,7 @@ class MailSettingsForm(SettingsForm):
                 if f == 'full_name':
                     continue
                 placeholders['name_%s' % f] = name_scheme['sample'][f]
+            placeholders['name_for_salutation'] = _("Mr Doe")
         return placeholders
 
     def _set_field_placeholders(self, fn, base_parameters):