diff --git a/src/pretix/control/static/pretixcontrol/less/variables.less b/src/pretix/control/static/pretixcontrol/less/variables.less
index eac76fa557..f8f0b9a44b 100644
--- a/src/pretix/control/static/pretixcontrol/less/variables.less
+++ b/src/pretix/control/static/pretixcontrol/less/variables.less
@@ -4,7 +4,7 @@
 @gray-light: lighten(#000, 60%);
 @gray-lighter: lighten(#000, 93.5%);
 @gray-lightest: lighten(#000, 97.25%);
-@brand-primary: #3b1c4a;
+@brand-primary: #8E44B3;
 @brand-success: #5cb85c;
 @brand-info: #5bc0de;
 @brand-warning: #f0ad4e;
diff --git a/src/pretix/presale/static/pretixpresale/less/main.less b/src/pretix/presale/static/pretixpresale/less/main.less
index f3b8f3b6cd..a78c46f35b 100644
--- a/src/pretix/presale/static/pretixpresale/less/main.less
+++ b/src/pretix/presale/static/pretixpresale/less/main.less
@@ -2,7 +2,7 @@
 @import "../../fontawesome/less/font-awesome.less";
 @fa-font-path: "../../fontawesome/fonts";
 
-@brand-primary: #3b1c4a;
+@brand-primary: #8E44B3;
 
 @import "event.less";
 @import "forms.less";