diff --git a/src/pretix/base/models/media.py b/src/pretix/base/models/media.py
index 4eee2172d7..eabefae59f 100644
--- a/src/pretix/base/models/media.py
+++ b/src/pretix/base/models/media.py
@@ -103,7 +103,10 @@ class ReusableMedium(LoggedModel):
         OrderPosition,
         related_name='linked_media',
         verbose_name=_('Linked tickets'),
-        help_text=_("If you link to more than one ticket, make sure there is no overlap in validity. If multiple tickets are valid at once, this will lead to failed check-ins.")
+        help_text=_(
+            'If you link to more than one ticket, make sure there is no overlap in validity. '
+            'If multiple tickets are valid at once, this will lead to failed check-ins.'
+        )
     )
     linked_giftcard = models.ForeignKey(
         GiftCard,