diff --git a/src/pretix/base/models/event.py b/src/pretix/base/models/event.py
index 2a24074afd..6350c9109b 100644
--- a/src/pretix/base/models/event.py
+++ b/src/pretix/base/models/event.py
@@ -118,25 +118,49 @@ class EventMixin:
     def timezone(self):
         return pytz.timezone(self.settings.timezone)
 
+    @property
+    def effective_presale_end(self):
+        """
+        Returns the effective presale end date, taking for subevents into consideration if the presale end
+        date might have been further limited by the event-level presale end date
+        """
+        if isinstance(self, SubEvent):
+            presale_ends = [self.presale_end, self.event.presale_end]
+            return min(filter(lambda x: x is not None, presale_ends)) if any(presale_ends) else None
+        else:
+            return self.presale_end
+
     @property
     def presale_has_ended(self):
         """
         Is true, when ``presale_end`` is set and in the past.
         """
-        if self.presale_end:
-            return now() > self.presale_end
+        if self.effective_presale_end:
+            return now() > self.effective_presale_end
         elif self.date_to:
             return now() > self.date_to
         else:
             return now().astimezone(self.timezone).date() > self.date_from.astimezone(self.timezone).date()
 
+    @property
+    def effective_presale_start(self):
+        """
+        Returns the effective presale start date, taking for subevents into consideration if the presale start
+        date might have been further limited by the event-level presale start date
+        """
+        if isinstance(self, SubEvent):
+            presale_starts = [self.presale_start, self.event.presale_start]
+            return max(filter(lambda x: x is not None, presale_starts)) if any(presale_starts) else None
+        else:
+            return self.presale_start
+
     @property
     def presale_is_running(self):
         """
         Is true, when ``presale_end`` is not set or in the future and ``presale_start`` is not
         set or in the past.
         """
-        if self.presale_start and now() < self.presale_start:
+        if self.effective_presale_start and now() < self.effective_presale_start:
             return False
         return not self.presale_has_ended
 
diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_subevent_list.html b/src/pretix/presale/templates/pretixpresale/event/fragment_subevent_list.html
index 81c2d4dd10..dbe32b4c81 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_subevent_list.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_subevent_list.html
@@ -36,7 +36,7 @@
                     <span class="label label-danger">{% trans "Sale over" %}</span>
                 {% elif event.settings.presale_start_show_date %}
                     <span class="label label-warning">
-                                    {% blocktrans trimmed with date=subev.presale_start|date:"SHORT_DATE_FORMAT" %}
+                                    {% blocktrans trimmed with date=subev.effective_presale_start|date:"SHORT_DATE_FORMAT" %}
                                         Sale starts {{ date }}
                                     {% endblocktrans %}
                                 </span>
diff --git a/src/pretix/presale/templates/pretixpresale/event/index.html b/src/pretix/presale/templates/pretixpresale/event/index.html
index ad2d263a6b..e421dd9ba5 100644
--- a/src/pretix/presale/templates/pretixpresale/event/index.html
+++ b/src/pretix/presale/templates/pretixpresale/event/index.html
@@ -155,7 +155,7 @@
                         {% endblocktrans %}
                     {% endif %}
                 {% elif event.settings.presale_start_show_date %}
-                    {% blocktrans trimmed with date=ev.presale_start|date:"SHORT_DATE_FORMAT" time=ev.presale_start|time:"TIME_FORMAT" %}
+                    {% blocktrans trimmed with date=ev.effective_presale_start|date:"SHORT_DATE_FORMAT" time=ev.effective_presale_start|time:"TIME_FORMAT" %}
                         The presale for this event will start on {{ date }} at {{ time }}.
                     {% endblocktrans %}
                 {% else %}
diff --git a/src/pretix/presale/templates/pretixpresale/organizers/index.html b/src/pretix/presale/templates/pretixpresale/organizers/index.html
index 855e968b9e..68c9c3d382 100644
--- a/src/pretix/presale/templates/pretixpresale/organizers/index.html
+++ b/src/pretix/presale/templates/pretixpresale/organizers/index.html
@@ -120,7 +120,7 @@
                         <span class="label label-danger">{% trans "Sale over" %}</span>
                     {% elif e.settings.presale_start_show_date %}
                         <span class="label label-warning">
-                                {% blocktrans trimmed with date=e.presale_start|date:"SHORT_DATE_FORMAT" %}
+                                {% blocktrans trimmed with date=e.effective_presale_start|date:"SHORT_DATE_FORMAT" %}
                                     Sale starts {{ date }}
                                 {% endblocktrans %}
                             </span>
diff --git a/src/pretix/presale/views/widget.py b/src/pretix/presale/views/widget.py
index a576605f58..f1ad8d57c0 100644
--- a/src/pretix/presale/views/widget.py
+++ b/src/pretix/presale/views/widget.py
@@ -569,8 +569,8 @@ class WidgetAPIProductList(EventListMixin, View):
                     data['error'] = gettext('The presale period for this event is over.')
             elif request.event.settings.presale_start_show_date:
                 data['error'] = gettext('The presale for this event will start on %(date)s at %(time)s.') % {
-                    'date': date_format(ev.presale_start.astimezone(request.event.timezone), "SHORT_DATE_FORMAT"),
-                    'time': date_format(ev.presale_start.astimezone(request.event.timezone), "TIME_FORMAT"),
+                    'date': date_format(ev.effective_presale_start.astimezone(request.event.timezone), "SHORT_DATE_FORMAT"),
+                    'time': date_format(ev.effective_presale_start.astimezone(request.event.timezone), "TIME_FORMAT"),
                 }
             else:
                 data['error'] = gettext('The presale for this event has not yet started.')