diff --git a/src/pretix/control/forms/item.py b/src/pretix/control/forms/item.py
index b3f0ac5f5a..b39f8b68e3 100644
--- a/src/pretix/control/forms/item.py
+++ b/src/pretix/control/forms/item.py
@@ -566,7 +566,7 @@ class ItemUpdateForm(I18nModelForm):
             if d['tax_rule'] and d['tax_rule'].rate > 0:
                 self.add_error(
                     'tax_rule',
-                    _("Gift card products should not be associated with non-zero tax rates since sales tax will be applied when the gift card is redeemed.")
+                    _("Gift card products should use a tax rule with a rate of 0% since sales tax will be applied when the gift card is redeemed.")
                 )
             if d['admission']:
                 self.add_error(