diff --git a/src/pretix/presale/templates/pretixpresale/base_footer.html b/src/pretix/presale/templates/pretixpresale/base_footer.html
index 93eac22604..62b90a1cf0 100644
--- a/src/pretix/presale/templates/pretixpresale/base_footer.html
+++ b/src/pretix/presale/templates/pretixpresale/base_footer.html
@@ -34,6 +34,6 @@
 {% endcomment %}
 {% with 'target="_blank" rel="noopener" href="'|add:pretixurl|add:'"'|safe as a_attr %}
     {% blocktrans trimmed %}
-        powered by <a {{ a_attr }}>pretix</a>
+        <a {{ a_attr }}>event ticketing powered by pretix</a>
     {% endblocktrans %}
 {% endwith %}
diff --git a/src/pretix/presale/templates/pretixpresale/index.html b/src/pretix/presale/templates/pretixpresale/index.html
index 30a3c8638f..ebd713eca7 100644
--- a/src/pretix/presale/templates/pretixpresale/index.html
+++ b/src/pretix/presale/templates/pretixpresale/index.html
@@ -16,14 +16,14 @@
 
         <h1>{% trans "Hello!" %}</h1>
         <p>
-            {% with "href='http://pretix.eu'" as a_attr %}
-                {% blocktrans trimmed %}
-                    This is a ticket presale system powered by <a {{ a_attr }}>pretix</a>.
-                {% endblocktrans %}
-            {% endwith %}
+            {% trans "There is nothing to see here yet." %}
         </p>
         <p>
-            {% trans "There is nothing to see here yet." %}
+            {% with "href='http://pretix.eu'" as a_attr %}
+                {% blocktrans trimmed %}
+                    <a {{ a_attr }}>pretix – your free and open source ticket sales software</a>.
+                {% endblocktrans %}
+            {% endwith %}
         </p>
     </div>
 </body>
diff --git a/src/pretix/static/pretixpresale/js/widget/widget.js b/src/pretix/static/pretixpresale/js/widget/widget.js
index 707252b217..aeba2c71a4 100644
--- a/src/pretix/static/pretixpresale/js/widget/widget.js
+++ b/src/pretix/static/pretixpresale/js/widget/widget.js
@@ -23,7 +23,8 @@ var strings = {
     'cart_exists': django.pgettext('widget', 'You currently have an active cart for this event. If you select more' +
         ' products, they will be added to your existing cart. Click on this message to continue checkout with your' +
         ' cart.'),
-    'poweredby': django.pgettext('widget', 'ticketing powered by <a href="https://pretix.eu" target="_blank" rel="noopener">pretix</a>'),
+    'poweredby': django.pgettext('widget', '<a href="https://pretix.eu" target="_blank" rel="noopener">event' +
+        ' ticketing powered by pretix</a>'),
     'redeem_voucher': django.pgettext('widget', 'Redeem a voucher'),
     'redeem': django.pgettext('widget', 'Redeem'),
     'voucher_code': django.pgettext('widget', 'Voucher code'),