diff --git a/src/pretix/base/forms/widgets.py b/src/pretix/base/forms/widgets.py
index bcb552bb09..aeccc0aabf 100644
--- a/src/pretix/base/forms/widgets.py
+++ b/src/pretix/base/forms/widgets.py
@@ -189,7 +189,7 @@ class BusinessBooleanRadio(forms.RadioSelect):
         else:
             choices = (
                 ('individual', _('Individual customer')),
-                ('business', _('Business customer')),
+                ('business', _('Business or institutional customer')),
             )
         super().__init__(attrs, choices)