diff --git a/src/pretix/base/settings.py b/src/pretix/base/settings.py
index 20d8bca077..3c7d20b9cc 100644
--- a/src/pretix/base/settings.py
+++ b/src/pretix/base/settings.py
@@ -411,6 +411,10 @@ Your {event} team"""))
         'default': '#8E44B3',
         'type': str
     },
+    'primary_font': {
+        'default': 'Open Sans',
+        'type': str
+    },
     'presale_css_file': {
         'default': None,
         'type': str
diff --git a/src/pretix/control/forms/event.py b/src/pretix/control/forms/event.py
index 549d10c57f..bce55e7b05 100644
--- a/src/pretix/control/forms/event.py
+++ b/src/pretix/control/forms/event.py
@@ -13,6 +13,7 @@ from pretix.base.models import Event, Organizer, TaxRule
 from pretix.base.reldate import RelativeDateField, RelativeDateTimeField
 from pretix.control.forms import ExtFileField, SlugWidget
 from pretix.multidomain.urlreverse import build_absolute_uri
+from pretix.presale.style import get_fonts
 
 
 class EventWizardFoundationForm(forms.Form):
@@ -722,6 +723,13 @@ class DisplaySettingsForm(SettingsForm):
         help_text=_('If you provide a logo image, we will by default not show your events name and date '
                     'in the page header. We will show your logo with a maximal height of 120 pixels.')
     )
+    primary_font = forms.ChoiceField(
+        label=_('Font'),
+        choices=[
+            ('Open Sans', 'Open Sans')
+        ],
+        help_text=_('Only respected by modern browsers.')
+    )
     frontpage_text = I18nFormField(
         label=_("Frontpage text"),
         required=False,
@@ -732,6 +740,12 @@ class DisplaySettingsForm(SettingsForm):
         required=False
     )
 
+    def __init__(self, *args, **kwargs):
+        super().__init__(*args, **kwargs)
+        self.fields['primary_font'].choices += [
+            (a, a) for a in get_fonts()
+        ]
+
 
 class TicketSettingsForm(SettingsForm):
     ticket_download = forms.BooleanField(
diff --git a/src/pretix/control/templates/pretixcontrol/event/display.html b/src/pretix/control/templates/pretixcontrol/event/display.html
index a62b48622f..f8c350b7db 100644
--- a/src/pretix/control/templates/pretixcontrol/event/display.html
+++ b/src/pretix/control/templates/pretixcontrol/event/display.html
@@ -8,6 +8,7 @@
         <fieldset>
             <legend>{% trans "Display settings" %}</legend>
             {% bootstrap_field form.primary_color layout="horizontal" %}
+            {% bootstrap_field form.primary_font layout="horizontal" %}
             {% bootstrap_field form.logo_image layout="horizontal" %}
             {% bootstrap_field form.frontpage_text layout="horizontal" %}
             {% bootstrap_field form.show_variations_expanded layout="horizontal" %}
diff --git a/src/pretix/plugins/ticketoutputpdf/signals.py b/src/pretix/plugins/ticketoutputpdf/signals.py
index b3228883a9..c16b6d16e1 100644
--- a/src/pretix/plugins/ticketoutputpdf/signals.py
+++ b/src/pretix/plugins/ticketoutputpdf/signals.py
@@ -1,4 +1,4 @@
-from django.dispatch import Signal, receiver
+from django.dispatch import receiver
 from django.template.loader import get_template
 from django.urls import resolve
 
@@ -6,6 +6,9 @@ from pretix.base.signals import (
     register_data_exporters, register_ticket_outputs,
 )
 from pretix.control.signals import html_head
+from pretix.presale.style import (  # NOQA: legacy import
+    get_fonts, register_fonts,
+)
 
 
 @receiver(register_ticket_outputs, dispatch_uid="output_pdf")
@@ -30,35 +33,3 @@ def html_head_presale(sender, request=None, **kwargs):
         })
     else:
         return ""
-
-
-register_fonts = Signal()
-"""
-Return a dictionaries of the following structure. Paths should be relative to static root.
-
-{
-    "font name": {
-        "regular": {
-            "truetype": "….ttf",
-            "woff": "…",
-            "woff2": "…"
-        },
-        "bold": {
-            ...
-        },
-        "italic": {
-            ...
-        },
-        "bolditalic": {
-            ...
-        }
-    }
-}
-"""
-
-
-def get_fonts():
-    f = {}
-    for recv, value in register_fonts.send(0):
-        f.update(value)
-    return f
diff --git a/src/pretix/presale/style.py b/src/pretix/presale/style.py
index 7d3639b2aa..878c4d8bb5 100644
--- a/src/pretix/presale/style.py
+++ b/src/pretix/presale/style.py
@@ -8,6 +8,7 @@ import sass
 from django.conf import settings
 from django.core.files.base import ContentFile
 from django.core.files.storage import default_storage
+from django.dispatch import Signal
 from django.templatetags.static import static as _static
 
 from pretix.base.models import Event
@@ -23,11 +24,6 @@ def regenerate_css(event_id: int):
     event = Event.objects.select_related('organizer').get(pk=event_id)
     sassdir = os.path.join(settings.STATIC_ROOT, 'pretixpresale/scss')
 
-    sassrules = []
-    if event.settings.get('primary_color'):
-        sassrules.append('$brand-primary: {};'.format(event.settings.get('primary_color')))
-    sassrules.append('@import "main.scss";')
-
     def static(path):
         sp = _static(path)
         if not settings.MEDIA_URL.startswith("/") and sp.startswith("/"):
@@ -41,6 +37,19 @@ def regenerate_css(event_id: int):
                 sp = urljoin(settings.SITE_URL, sp)
         return '"{}"'.format(sp)
 
+    sassrules = []
+    if event.settings.get('primary_color'):
+        sassrules.append('$brand-primary: {};'.format(event.settings.get('primary_color')))
+
+    font = event.settings.get('primary_font')
+    if font != 'Open Sans':
+        sassrules.append(get_font_stylesheet(font))
+        sassrules.append('$font-family-sans-serif: "{}", "Open Sans", "OpenSans", "Helvetica Neue", Helvetica, Arial, sans-serif !default'.format(
+            font
+        ))
+
+    sassrules.append('@import "main.scss";')
+
     cf = dict(django_libsass.CUSTOM_FUNCTIONS)
     cf['static'] = static
     css = sass.compile(
@@ -57,3 +66,62 @@ def regenerate_css(event_id: int):
         newname = default_storage.save(fname, ContentFile(css.encode('utf-8')))
         event.settings.set('presale_css_file', newname)
         event.settings.set('presale_css_checksum', checksum)
+
+
+register_fonts = Signal()
+"""
+Return a dictionaries of the following structure. Paths should be relative to static root.
+
+{
+    "font name": {
+        "regular": {
+            "truetype": "….ttf",
+            "woff": "…",
+            "woff2": "…"
+        },
+        "bold": {
+            ...
+        },
+        "italic": {
+            ...
+        },
+        "bolditalic": {
+            ...
+        }
+    }
+}
+"""
+
+
+def get_fonts():
+    f = {}
+    for recv, value in register_fonts.send(0):
+        f.update(value)
+    return f
+
+
+def get_font_stylesheet(font_name):
+    stylesheet = []
+    font = get_fonts()[font_name]
+    for sty, formats in font.items():
+        stylesheet.append('@font-face { ')
+        stylesheet.append('font-family: "{}";'.format(font_name))
+        if sty in ("italic", "bolditalic"):
+            stylesheet.append("font-style: italic;")
+        else:
+            stylesheet.append("font-style: normal;")
+        if sty in ("bold", "bolditalic"):
+            stylesheet.append("font-weight: bold;")
+        else:
+            stylesheet.append("font-weight: normal;")
+
+        srcs = []
+        if "woff2" in formats:
+            srcs.append("url(static('{}')) format('woff2')".format(formats['woff2']))
+        if "woff" in formats:
+            srcs.append("url(static('{}')) format('woff')".format(formats['woff']))
+        if "truetype" in formats:
+            srcs.append("url(static('{}')) format('truetype')".format(formats['truetype']))
+        stylesheet.append("src: {};".format(", ".join(srcs)))
+        stylesheet.append("}")
+    return "\n".join(stylesheet)