diff --git a/src/pretix/base/models/orders.py b/src/pretix/base/models/orders.py
index f8201f071a..5b59658484 100644
--- a/src/pretix/base/models/orders.py
+++ b/src/pretix/base/models/orders.py
@@ -87,7 +87,7 @@ from pretix.base.timemachine import time_machine_now
 
 from ...helpers import OF_SELF
 from ...helpers.countries import CachedCountries, FastCountryField
-from ...helpers.format import format_map
+from ...helpers.format import FormattedString, format_map
 from ...helpers.names import build_name
 from ...testutils.middleware import debugflags_var
 from ._transactions import (
@@ -1181,7 +1181,8 @@ class Order(LockModel, LoggedModel):
 
             try:
                 email_content = render_mail(template, context)
-                subject = format_map(subject, context)
+                if not isinstance(subject, FormattedString):
+                    subject = format_map(subject, context)
                 mail(
                     recipient, subject, template, context,
                     self.event, self.locale, self, headers=headers, sender=sender,
@@ -2926,7 +2927,8 @@ class OrderPosition(AbstractPosition):
             recipient = self.attendee_email
             try:
                 email_content = render_mail(template, context)
-                subject = format_map(subject, context)
+                if not isinstance(subject, FormattedString):
+                    subject = format_map(subject, context)
                 mail(
                     recipient, subject, template, context,
                     self.event, self.order.locale, order=self.order, headers=headers, sender=sender,
diff --git a/src/pretix/base/services/mail.py b/src/pretix/base/services/mail.py
index fd1a178a82..1bd97b3f21 100644
--- a/src/pretix/base/services/mail.py
+++ b/src/pretix/base/services/mail.py
@@ -76,7 +76,7 @@ from pretix.base.services.tasks import TransactionAwareTask
 from pretix.base.services.tickets import get_tickets_for_order
 from pretix.base.signals import email_filter, global_email_filter
 from pretix.celery_app import app
-from pretix.helpers.format import SafeFormatter, format_map
+from pretix.helpers.format import FormattedString, SafeFormatter, format_map
 from pretix.helpers.hierarkey import clean_filename
 from pretix.multidomain.urlreverse import build_absolute_uri
 from pretix.presale.ical import get_private_icals
@@ -200,6 +200,9 @@ def mail(email: Union[str, Sequence[str]], subject: str, template: Union[str, La
     if email == INVALID_ADDRESS:
         return
 
+    if isinstance(template, FormattedString):
+        raise TypeError("Cannot pass an already formatted body template")
+
     if no_order_links and not plain_text_only:
         raise ValueError('If you set no_order_links, you also need to set plain_text_only.')
 
@@ -223,7 +226,8 @@ def mail(email: Union[str, Sequence[str]], subject: str, template: Union[str, La
                 })
         renderer = ClassicMailRenderer(None, organizer)
         content_plain = render_mail(template, context, placeholder_mode=None)
-        subject = format_map(subject, context)
+        if not isinstance(subject, FormattedString):
+            subject = format_map(subject, context)
         sender = (
             sender or
             (event.settings.get('mail_from') if event else None) or
@@ -255,7 +259,7 @@ def mail(email: Union[str, Sequence[str]], subject: str, template: Union[str, La
         else:
             timezone = ZoneInfo(settings.TIME_ZONE)
 
-        body_plain = render_mail(template, context, placeholder_mode=SafeFormatter.MODE_RICH_TO_PLAIN)
+        body_plain = format_map(content_plain, context, mode=SafeFormatter.MODE_RICH_TO_PLAIN)
         if settings_holder:
             if settings_holder.settings.mail_bcc:
                 for bcc_mail in settings_holder.settings.mail_bcc.split(','):
diff --git a/src/pretix/helpers/format.py b/src/pretix/helpers/format.py
index a79b869e5e..04253b5b7c 100644
--- a/src/pretix/helpers/format.py
+++ b/src/pretix/helpers/format.py
@@ -22,6 +22,7 @@
 import logging
 from string import Formatter
 
+from django.core.exceptions import SuspiciousOperation
 from django.utils.html import conditional_escape
 
 logger = logging.getLogger(__name__)
@@ -37,6 +38,17 @@ class PlainHtmlAlternativeString:
         return f"PlainHtmlAlternativeString('{self.plain}', '{self.html}')"
 
 
+class FormattedString(str):
+    """
+    A str subclass that has been specifically marked as "already formatted" for email rendering
+    purposes to avoid duplicate formatting.
+    """
+    __slots__ = ()
+
+    def __str__(self):
+        return self
+
+
 class SafeFormatter(Formatter):
     """
     Customized version of ``str.format`` that (a) behaves just like ``str.format_map`` and
@@ -78,7 +90,11 @@ class SafeFormatter(Formatter):
         return super().format_field(self._prepare_value(value), '')
 
 
-def format_map(template, context, raise_on_missing=False, mode=SafeFormatter.MODE_RICH_TO_PLAIN, linkifier=None):
+def format_map(template, context, raise_on_missing=False, mode=SafeFormatter.MODE_RICH_TO_PLAIN, linkifier=None) -> FormattedString:
+    if isinstance(template, FormattedString):
+        raise SuspiciousOperation("Calling format_map() on an already formatted string is likely unsafe.")
     if not isinstance(template, str):
         template = str(template)
-    return SafeFormatter(context, raise_on_missing, mode=mode, linkifier=linkifier).format(template)
+    return FormattedString(
+        SafeFormatter(context, raise_on_missing, mode=mode, linkifier=linkifier).format(template)
+    )