diff --git a/src/pretix/base/migrations/0215_customer_organizer_identifier_unique.py b/src/pretix/base/migrations/0215_customer_organizer_identifier_unique.py
new file mode 100644
index 0000000000..6d7ec776a3
--- /dev/null
+++ b/src/pretix/base/migrations/0215_customer_organizer_identifier_unique.py
@@ -0,0 +1,22 @@
+# Generated by Django 3.2.12 on 2022-05-12 15:34
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('pretixbase', '0214_customer_notes_ext_id'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='customer',
+            name='identifier',
+            field=models.CharField(db_index=True, max_length=190),
+        ),
+        migrations.AlterUniqueTogether(
+            name='customer',
+            unique_together={('organizer', 'email'), ('organizer', 'identifier')},
+        ),
+    ]
diff --git a/src/pretix/base/models/customers.py b/src/pretix/base/models/customers.py
index b610ada0c3..488f7c8fa8 100644
--- a/src/pretix/base/models/customers.py
+++ b/src/pretix/base/models/customers.py
@@ -48,7 +48,6 @@ class Customer(LoggedModel):
     identifier = models.CharField(
         max_length=190,
         db_index=True,
-        unique=True,
         help_text=_('You can enter any value here to make it easier to match the data with other sources. If you do '
                     'not input one, we will generate one automatically.'),
         validators=[
@@ -78,7 +77,7 @@ class Customer(LoggedModel):
     objects = ScopedManager(organizer='organizer')
 
     class Meta:
-        unique_together = [['organizer', 'email']]
+        unique_together = [['organizer', 'email'], ['organizer', 'identifier']]
         ordering = ('email',)
 
     def get_email_field_name(self):