diff --git a/src/pretix/static/pretixbase/scss/_theme_variables.scss b/src/pretix/static/pretixbase/scss/_theme_variables.scss
index 9e86f3148e..3dc1b33844 100644
--- a/src/pretix/static/pretixbase/scss/_theme_variables.scss
+++ b/src/pretix/static/pretixbase/scss/_theme_variables.scss
@@ -15,7 +15,7 @@ $widget: false !default;
 
 // Input variables that may be overridden by event themes.
 $in-font-family-sans-serif: "Open Sans", "OpenSans", "Helvetica Neue", Helvetica, Arial, sans-serif !default;
-$in-brand-primary: #8e44b3 !default;
+$in-brand-primary: #7f5a91 !default;
 $in-brand-success: #50a167 !default;
 $in-brand-info: #5f9cd4 !default;
 $in-brand-warning: #ffb419 !default;