diff --git a/src/pretix/presale/templates/pretixpresale/event/index.html b/src/pretix/presale/templates/pretixpresale/event/index.html
index 24131789b4..b5c4ad83f2 100644
--- a/src/pretix/presale/templates/pretixpresale/event/index.html
+++ b/src/pretix/presale/templates/pretixpresale/event/index.html
@@ -24,7 +24,7 @@
             {{ ev.event_microdata }}
         </script>
     {% endautoescape %}
-    <main aria-label="{% trans General information, tickets and products %}">
+    <main aria-label="{% trans "General information, add tickets and or products to basket" %}">
     {% if show_cart %}
         <details class="panel panel-primary cart" open>
             <summary class="panel-heading">