diff --git a/src/pretix/control/forms/item.py b/src/pretix/control/forms/item.py
index b90592ffbd..b42bcaf7bc 100644
--- a/src/pretix/control/forms/item.py
+++ b/src/pretix/control/forms/item.py
@@ -1197,6 +1197,10 @@ class ItemAddOnForm(I18nModelForm):
     def __init__(self, *args, **kwargs):
         super().__init__(*args, **kwargs)
         self.fields['addon_category'].queryset = self.event.categories.all()
+        self.fields['addon_category'].help_text = format_html('<a href="{}" data-iframe-dialog="true" data-iframe-dialog-target="<[name$=addon_category]" target="_blank">{}</a>', reverse('control:event.items.categories.add', kwargs={
+                    'event': self.event.slug,
+                    'organizer': self.event.organizer.slug,
+                }), _("Create a new category"))
         self.fields['addon_category'].widget = Select2(
             attrs={
                 'data-model-select2': 'generic',