diff --git a/src/pretix/base/models/invoices.py b/src/pretix/base/models/invoices.py
index 145e5bb047..c5cd067dd0 100644
--- a/src/pretix/base/models/invoices.py
+++ b/src/pretix/base/models/invoices.py
@@ -191,6 +191,9 @@ class Invoice(models.Model):
             self.prefix = self.event.settings.invoice_numbers_prefix or (self.event.slug.upper() + '-')
             if self.is_cancellation:
                 self.prefix = self.event.settings.invoice_numbers_prefix_cancellations or self.prefix
+            if '%' in self.prefix:
+                self.prefix = self.date.strftime(self.prefix)
+
         if not self.invoice_no:
             if self.order.testmode:
                 self.prefix += 'TEST-'
diff --git a/src/pretix/control/forms/event.py b/src/pretix/control/forms/event.py
index 15a9d3bd9a..7b560d0ddf 100644
--- a/src/pretix/control/forms/event.py
+++ b/src/pretix/control/forms/event.py
@@ -844,7 +844,9 @@ class InvoiceSettingsForm(SettingsForm):
         help_text=_("This will be prepended to invoice numbers. If you leave this field empty, your event slug will "
                     "be used followed by a dash. Attention: If multiple events within the same organization use the "
                     "same value in this field, they will share their number range, i.e. every full number will be "
-                    "used at most once over all of your events. This setting only affects future invoices."),
+                    "used at most once over all of your events. This setting only affects future invoices. You can "
+                    "use %Y (with century) %y (without century) to insert the year of the invoice, or %m and %d for "
+                    "the day of month."),
         required=False,
     )
     invoice_numbers_prefix_cancellations = forms.CharField(
diff --git a/src/tests/base/test_invoices.py b/src/tests/base/test_invoices.py
index 83211bcebe..d7b15be0c2 100644
--- a/src/tests/base/test_invoices.py
+++ b/src/tests/base/test_invoices.py
@@ -419,6 +419,10 @@ def test_invoice_number_prefixes(env):
     assert i.number == 'inv_00001'
     assert generate_cancellation(i).number == 'crd_00001'
 
+    event2.settings.set('invoice_numbers_prefix', 'inv_%Y%m%d_')
+    i = generate_invoice(order2)
+    assert i.number == 'inv_%s_00001' % now().date().strftime('%Y%m%d')
+
     # Test database uniqueness check
     with pytest.raises(DatabaseError):
         with transaction.atomic():