diff --git a/src/pretix/base/models/event.py b/src/pretix/base/models/event.py
index 6ef1d727fd..30fab561e2 100644
--- a/src/pretix/base/models/event.py
+++ b/src/pretix/base/models/event.py
@@ -365,6 +365,26 @@ class Event(EventMixin, LoggedModel):
                 providers[pp.identifier] = pp
         return providers
 
+    @property
+    def event_microdata(self):
+        import json
+
+        eventdict = {"@context": "http://schema.org", "@type": "Event"}
+        eventdict["location"] = {"@type": "Place",
+                                 "address": str(self.location)}
+        if self.settings.show_times:
+            eventdict["startDate"] = self.date_from.isoformat()
+            if self.settings.show_date_to and self.date_to is not None:
+                eventdict["endDate"] = self.date_to.isoformat()
+        else:
+            eventdict["startDate"] = self.date_from.date().isoformat()
+            if self.settings.show_date_to and self.date_to is not None:
+                eventdict["endDate"] = self.date_to.date().isoformat()
+
+        eventdict["name"] = str(self.name)
+
+        return json.dumps(eventdict)
+
     def get_invoice_renderers(self) -> dict:
         """
         Returns a dictionary of initialized invoice renderers mapped by their identifiers.
diff --git a/src/pretix/presale/templates/pretixpresale/base.html b/src/pretix/presale/templates/pretixpresale/base.html
index 669ee7aed1..094bec1f95 100644
--- a/src/pretix/presale/templates/pretixpresale/base.html
+++ b/src/pretix/presale/templates/pretixpresale/base.html
@@ -30,6 +30,13 @@
         <script type="text/javascript" src="{% static "pretixpresale/js/ui/typocheck.js" %}"></script>
         <script type="text/javascript" src="{% static "lightbox/js/lightbox.min.js" %}"></script>
     {% endcompress %}
+    {% if event %}
+        {% autoescape off %}
+        <script type="application/ld+json">
+            {{ event.event_microdata }}
+        </script>
+        {% endautoescape %}
+    {% endif %}
     <meta name="referrer" content="origin">
     {{ html_head|safe }}
     <meta name="viewport" content="width=device-width, initial-scale=1">
diff --git a/src/tests/presale/test_event.py b/src/tests/presale/test_event.py
index 6f6cd2fece..5f5463cfd6 100644
--- a/src/tests/presale/test_event.py
+++ b/src/tests/presale/test_event.py
@@ -1,6 +1,7 @@
 import datetime
 import re
 from decimal import Decimal
+from json import loads
 
 from django.conf import settings
 from django.core import mail
@@ -939,6 +940,49 @@ class EventIcalDownloadTest(EventTestMixin, SoupTest):
         self.assertIn('LOCATION:Heeeeeere', ical, 'incorrect location')
 
 
+class EventMicrodataTest(EventTestMixin, SoupTest):
+    def setUp(self):
+        super().setUp()
+        self.event.settings.show_date_to = True
+        self.event.settings.show_times = True
+        self.event.location = 'DUMMY ARENA'
+        self.event.date_from = datetime.datetime(2013, 12, 26, 21, 57, 58, tzinfo=datetime.timezone.utc)
+        self.event.date_to = self.event.date_from + datetime.timedelta(days=2)
+        self.event.settings.timezone = 'UTC'
+        self.event.save()
+
+    def _get_json(self):
+        doc = self.get_doc('/%s/%s/' % (self.orga.slug, self.event.slug))
+        microdata = loads(doc.find(type="application/ld+json").string)
+        return microdata
+
+    def test_name(self):
+        md = self._get_json()
+        self.assertEqual(self.event.name, md['name'], msg='Name not present')
+
+    def test_location(self):
+        md = self._get_json()
+        self.assertEqual(self.event.location, md['location']['address'], msg='Location not present')
+
+    def test_date_to(self):
+        md = self._get_json()
+        self.assertEqual(self.event.date_to.isoformat(), md['endDate'], msg='Date To not present')
+        self.event.settings.show_date_to = False
+        md = self._get_json()
+        self.assertNotIn(self.event.date_to.isoformat(), md,
+                         msg='Date To present when show date to setting is false')
+
+    def test_no_times(self):
+        self.event.settings.show_times = False
+        md = self._get_json()
+        self.assertNotEqual(self.event.date_from.isoformat(), md['startDate'], msg='Date including time present')
+        self.assertEqual(self.event.date_from.date().isoformat(), md['startDate'], msg='Date not present at all')
+
+    def test_date_from(self):
+        md = self._get_json()
+        self.assertEqual(self.event.date_from.isoformat(), md['startDate'], msg='Date From not present')
+
+
 class EventSlugBlacklistValidatorTest(EventTestMixin, SoupTest):
     def test_slug_validation(self):
         event = Event(