diff --git a/src/pretix/presale/templates/pretixpresale/base_footer.html b/src/pretix/presale/templates/pretixpresale/base_footer.html
index b175e6b0c1..93eac22604 100644
--- a/src/pretix/presale/templates/pretixpresale/base_footer.html
+++ b/src/pretix/presale/templates/pretixpresale/base_footer.html
@@ -1,6 +1,37 @@
 {% load i18n %}
 {% load safelink %}
 {% safelink "https://pretix.eu" as pretixurl %}
+{% comment %}
+
+    Hey, you!
+
+    Yes, you found the place in which you can remove or change the link to pretix from the shop footer.
+    However, I want to politely ask you to re-consider and do not remove it.
+
+    Creating pretix has been an huge effort that took many years and maintaining it is still a lot of
+    work for us. We don't just "maintain" it in case it breaks, we are constantly adding new functionality
+    every single month. However, even we need to eat something and pay our rent in some way. If we can't
+    do that, there won't be anyone around supporting this project in the long term. Since you are just
+    starting to rely on it do do your ticket sales -- that would be unfortunate, right?
+
+    With pretix, we only earn money when people buy our hosting services or buy support contracts from us.
+    Sure, you want to host it yourself for whatever reasons and you are free to do so. But others might see
+    your ticket shop and like how it works -- and those others might not have the technical qualification
+    or just the required free time to host it themselves and might turn to our services instead. Or, they
+    have the technical qualification and get pointed to the open source project and turn into contributors,
+    helping us to create a better ticketing software for everyone.
+
+    Neither of that is possible, if you remove this link. If you really want, you can re-style the link,
+    re-word it, put another link next to it -- but I want to politely ask you that you leave the link intact
+    to enable us to create a bright future for pretix. Most likely, you will profit from that as well.
+
+    Yours truly,
+    Raphael
+
+    P.S.: In case you are interested in a support contract or one of our additional paid features, just get
+    in touch at sales@pretix.eu!
+
+{% endcomment %}
 {% with 'target="_blank" rel="noopener" href="'|add:pretixurl|add:'"'|safe as a_attr %}
     {% blocktrans trimmed %}
         powered by <a {{ a_attr }}>pretix</a>