diff --git a/src/pretix/static/pretixpresale/js/widget/widget.js b/src/pretix/static/pretixpresale/js/widget/widget.js
index ce984b5ab0..4ca8b3aa38 100644
--- a/src/pretix/static/pretixpresale/js/widget/widget.js
+++ b/src/pretix/static/pretixpresale/js/widget/widget.js
@@ -77,6 +77,13 @@ var strings = {
         'FR': django.gettext('Fr'),
         'SA': django.gettext('Sa'),
         'SU': django.gettext('Su'),
+        'MONDAY': django.gettext('Monday'),
+        'TUESDAY': django.gettext('Tuesday'),
+        'WEDNESDAY': django.gettext('Wednesday'),
+        'THURSDAY': django.gettext('Thursday'),
+        'FRIDAY': django.gettext('Friday'),
+        'SATURDAY': django.gettext('Saturday'),
+        'SUNDAY': django.gettext('Sunday'),
     },
     'months': {
         '01': django.gettext('January'),
@@ -964,10 +971,10 @@ Vue.component('pretix-widget-event-form', {
     template: ('<div class="pretix-widget-event-form">'
         // Back navigation
         + '<div class="pretix-widget-event-list-back" v-if="$root.events || $root.weeks || $root.days">'
-        + '<a href="#" @click.prevent.stop="back_to_list" v-if="!$root.subevent">&lsaquo; '
+        + '<a href="#" rel="back" @click.prevent.stop="back_to_list" v-if="!$root.subevent">&lsaquo; '
         + strings['back_to_list']
         + '</a>'
-        + '<a href="#" @click.prevent.stop="back_to_list" v-if="$root.subevent">&lsaquo; '
+        + '<a href="#" rel="back" @click.prevent.stop="back_to_list" v-if="$root.subevent">&lsaquo; '
         + strings['back_to_dates']
         + '</a>'
         + '</div>'
@@ -1119,6 +1126,11 @@ Vue.component('pretix-widget-event-form', {
         back_to_list: function() {
             this.$root.target_url = this.$root.parent_stack.pop();
             this.$root.error = null;
+            if (!this.$root.subevent) {
+                // reset if we are not in a series
+                this.$root.name = null;
+                this.$root.frontpage_text = null;
+            }
             this.$root.subevent = null;
             this.$root.offset = 0;
             this.$root.append_events = false;
@@ -1130,6 +1142,12 @@ Vue.component('pretix-widget-event-form', {
             } else {
                 this.$root.view = "weeks";
             }
+
+            var $el = this.$root.$el;
+            this.$root.$nextTick(function() {
+                // wait for redraw, then focus content element for better a11y
+                $el.focus();
+            });
         },
         calculate_buy_disabled: function() {
             var i, j, k;
@@ -1197,7 +1215,7 @@ Vue.component('pretix-widget-event-list-filter-form', {
 });
 
 Vue.component('pretix-widget-event-list-entry', {
-    template: ('<a :class="classObject" @click.prevent.stop="select">'
+    template: ('<a href="#" :class="classObject" @click.prevent.stop="select">'
         + '<div class="pretix-widget-event-list-entry-name">{{ event.name }}</div>'
         + '<div class="pretix-widget-event-list-entry-date">{{ event.date_range }}</div>'
         + '<div class="pretix-widget-event-list-entry-location">{{ location }}</div>'  // hidden by css for now, but
@@ -1237,7 +1255,7 @@ Vue.component('pretix-widget-event-list-entry', {
 Vue.component('pretix-widget-event-list', {
     template: ('<div class="pretix-widget-event-list">'
         + '<div class="pretix-widget-back" v-if="$root.weeks || $root.parent_stack.length > 0">'
-        + '<a href="#" @click.prevent.stop="back_to_calendar" role="button">&lsaquo; '
+        + '<a href="#" rel="prev" @click.prevent.stop="back_to_calendar">&lsaquo; '
         + strings['back']
         + '</a>'
         + '</div>'
@@ -1256,6 +1274,10 @@ Vue.component('pretix-widget-event-list', {
     },
     methods: {
         back_to_calendar: function () {
+            // make sure to always focus content element
+            this.$nextTick(function () {
+                this.$root.$el.focus();
+            });
             this.$root.offset = 0;
             this.$root.append_events = false;
             if (this.$root.weeks) {
@@ -1280,7 +1302,7 @@ Vue.component('pretix-widget-event-list', {
 });
 
 Vue.component('pretix-widget-event-calendar-event', {
-    template: ('<a :class="classObject" @click.prevent.stop="select">'
+    template: ('<a href="#" :class="classObject" @click.prevent.stop="select" v-bind:aria-describedby="describedby">'
         + '<strong class="pretix-widget-event-calendar-event-name">'
         + '{{ event.name }}'
         + '</strong>'
@@ -1288,7 +1310,8 @@ Vue.component('pretix-widget-event-calendar-event', {
         + '<div class="pretix-widget-event-calendar-event-availability" v-if="!event.continued && event.availability.text">{{ event.availability.text }}</div>'
         + '</a>'),
     props: {
-        event: Object
+        event: Object,
+        describedby: String,
     },
     computed: {
         classObject: function () {
@@ -1316,11 +1339,11 @@ Vue.component('pretix-widget-event-calendar-event', {
 
 Vue.component('pretix-widget-event-week-cell', {
     template: ('<div :class="classObject" @click.prevent.stop="selectDay">'
-        + '<div class="pretix-widget-event-calendar-day" v-if="day">'
+        + '<div class="pretix-widget-event-calendar-day" v-if="day" :id="id">'
         + '{{ dayhead }}'
         + '</div>'
         + '<div class="pretix-widget-event-calendar-events" v-if="day">'
-        + '<pretix-widget-event-calendar-event v-for="e in day.events" :event="e"></pretix-widget-event-calendar-event>'
+        + '<pretix-widget-event-calendar-event v-for="e in day.events" :event="e" :describedby="id"></pretix-widget-event-calendar-event>'
         + '</div>'
         + '</div>'),
     props: {
@@ -1346,6 +1369,9 @@ Vue.component('pretix-widget-event-week-cell', {
         }
     },
     computed: {
+        id: function () {
+            return this.day ? this.$root.html_id + '-' + this.day.date : '';
+        },
         dayhead: function () {
             if (!this.day) {
                 return;
@@ -1381,7 +1407,7 @@ Vue.component('pretix-widget-event-week-cell', {
 
 Vue.component('pretix-widget-event-calendar-cell', {
     template: ('<td :class="classObject" @click.prevent.stop="selectDay">'
-        + '<div class="pretix-widget-event-calendar-day" v-if="day">'
+        + '<div class="pretix-widget-event-calendar-day" v-if="day" v-bind:aria-label="date">'
         + '{{ daynum }}'
         + '</div>'
         + '<div class="pretix-widget-event-calendar-events" v-if="day">'
@@ -1417,6 +1443,9 @@ Vue.component('pretix-widget-event-calendar-cell', {
             }
             return this.day.date.substr(8);
         },
+        date: function () {
+            return this.day ? (new Date(this.day.date)).toLocaleDateString() : '';
+        },
         classObject: function () {
             var o = {};
             if (this.day && this.day.events.length > 0) {
@@ -1474,26 +1503,26 @@ Vue.component('pretix-widget-event-calendar', {
 
         // Calendar navigation
         + '<div class="pretix-widget-event-calendar-head">'
-        + '<a class="pretix-widget-event-calendar-previous-month" href="#" @click.prevent.stop="prevmonth" role="button">&laquo; '
+        + '<a class="pretix-widget-event-calendar-previous-month" href="#" @click.prevent.stop="prevmonth">&laquo; '
         + strings['previous_month']
         + '</a> '
         + '<strong>{{ monthname }}</strong> '
-        + '<a class="pretix-widget-event-calendar-next-month" href="#" @click.prevent.stop="nextmonth" role="button">'
+        + '<a class="pretix-widget-event-calendar-next-month" href="#" @click.prevent.stop="nextmonth">'
         + strings['next_month']
         + ' &raquo;</a>'
         + '</div>'
 
         // Calendar
-        + '<table class="pretix-widget-event-calendar-table">'
+        + '<table class="pretix-widget-event-calendar-table" :id="id" tabindex="0" v-bind:aria-label="monthname">'
         + '<thead>'
         + '<tr>'
-        + '<th>' + strings['days']['MO'] + '</th>'
-        + '<th>' + strings['days']['TU'] + '</th>'
-        + '<th>' + strings['days']['WE'] + '</th>'
-        + '<th>' + strings['days']['TH'] + '</th>'
-        + '<th>' + strings['days']['FR'] + '</th>'
-        + '<th>' + strings['days']['SA'] + '</th>'
-        + '<th>' + strings['days']['SU'] + '</th>'
+        + '<th aria-label="' + strings['days']['MONDAY'] + '">' + strings['days']['MO'] + '</th>'
+        + '<th aria-label="' + strings['days']['TUESDAY'] + '">' + strings['days']['TU'] + '</th>'
+        + '<th aria-label="' + strings['days']['WEDNESDAY'] + '">' + strings['days']['WE'] + '</th>'
+        + '<th aria-label="' + strings['days']['THURSDAY'] + '">' + strings['days']['TH'] + '</th>'
+        + '<th aria-label="' + strings['days']['FRIDAY'] + '">' + strings['days']['FR'] + '</th>'
+        + '<th aria-label="' + strings['days']['SATURDAY'] + '">' + strings['days']['SA'] + '</th>'
+        + '<th aria-label="' + strings['days']['SUNDAY'] + '">' + strings['days']['SU'] + '</th>'
         + '</tr>'
         + '</thead>'
         + '<tbody>'
@@ -1507,7 +1536,10 @@ Vue.component('pretix-widget-event-calendar', {
         },
         monthname: function () {
             return strings['months'][this.$root.date.substr(5, 2)] + ' ' + this.$root.date.substr(0, 4);
-        }
+        },
+        id: function () {
+            return this.$root.html_id + "-event-calendar-table";
+        },
     },
     methods: {
         back_to_list: function () {
@@ -1526,7 +1558,7 @@ Vue.component('pretix-widget-event-calendar', {
             }
             this.$root.date = String(curYear) + "-" + padNumber(curMonth, 2) + "-01";
             this.$root.loading++;
-            this.$root.reload();
+            this.$root.reload({focus: '#'+this.id});
         },
         nextmonth: function () {
             var curMonth = parseInt(this.$root.date.substr(5, 2));
@@ -1538,7 +1570,7 @@ Vue.component('pretix-widget-event-calendar', {
             }
             this.$root.date = String(curYear) + "-" + padNumber(curMonth, 2) + "-01";
             this.$root.loading++;
-            this.$root.reload();
+            this.$root.reload({focus: '#'+this.id});
         }
     },
 });
@@ -1573,7 +1605,7 @@ Vue.component('pretix-widget-event-week-calendar', {
         + '</div>'
 
         // Actual calendar
-        + '<div class="pretix-widget-event-week-table">'
+        + '<div class="pretix-widget-event-week-table" :id="id" tabindex="0" v-bind:aria-label="weekname">'
         + '<div class="pretix-widget-event-week-col" v-for="d in $root.days">'
         + '<pretix-widget-event-week-cell :day="d">'
         + '</pretix-widget-event-week-cell>'
@@ -1591,6 +1623,9 @@ Vue.component('pretix-widget-event-week-calendar', {
             var curYear = this.$root.week[0];
             return curWeek + ' / ' + curYear;
         },
+        id: function () {
+            return this.$root.html_id + "-event-week-table";
+        },
     },
     methods: {
         back_to_list: function () {
@@ -1609,7 +1644,7 @@ Vue.component('pretix-widget-event-week-calendar', {
             }
             this.$root.week = [curYear, curWeek];
             this.$root.loading++;
-            this.$root.reload();
+            this.$root.reload({focus: '#'+this.id});
         },
         nextweek: function () {
             var curWeek = this.$root.week[1];
@@ -1621,13 +1656,13 @@ Vue.component('pretix-widget-event-week-calendar', {
             }
             this.$root.week = [curYear, curWeek];
             this.$root.loading++;
-            this.$root.reload();
+            this.$root.reload({focus: '#'+this.id});
         }
     },
 });
 
 Vue.component('pretix-widget', {
-    template: ('<div class="pretix-widget-wrapper" ref="wrapper">'
+    template: ('<div class="pretix-widget-wrapper" ref="wrapper" tabindex="0" role="article" v-bind:aria-label="$root.name">'
         + '<div :class="classObject">'
         + shared_loading_fragment
         + '<div class="pretix-widget-error-message" v-if="$root.error && $root.view !== \'event\'">{{ $root.error }}</div>'
@@ -1737,7 +1772,7 @@ var shared_root_methods = {
             }
         });
     },
-    reload: function () {
+    reload: function (opt = {}) {
         var url;
         if (this.$root.is_button) {
             return;
@@ -1854,6 +1889,15 @@ var shared_root_methods = {
                 // If we're on desktop and someone selects a seating-only event in a calendar, let's open it right away,
                 // but only if the person didn't close it before.
                 root.startseating()
+            } else {
+                // make sure to only move focus to content element when it had focus before the reload/click
+                // this is needed because reload is also called on initial load and we do not want to move focus on initial load
+                if (root.$el.contains(document.activeElement)) {
+                    root.$nextTick(function() {
+                        // wait for redraw, then focus content element for better a11y
+                        (opt.focus ? document.querySelector(opt.focus) : root.$el).focus();
+                    });
+                }
             }
         }, function (error) {
             root.categories = [];