diff --git a/src/pretix/control/templates/pretixcontrol/items/index.html b/src/pretix/control/templates/pretixcontrol/items/index.html
index 3dc1f1a7d2..591152d127 100644
--- a/src/pretix/control/templates/pretixcontrol/items/index.html
+++ b/src/pretix/control/templates/pretixcontrol/items/index.html
@@ -45,6 +45,7 @@
                     <th class="iconcol"></th>
                     <th class="iconcol"></th>
                     <th class="iconcol"></th>
+                    <th class="iconcol"></th>
                     <th class="text-right flip">{% trans "Default price" %}</th>
                     <th class="action-col-2"><span class="sr-only">Edit</span></th>
                 </tr>
@@ -113,6 +114,20 @@
                                     <span class="fa fa-gift fa-fw text-muted" data-toggle="tooltip" title="{% trans "Gift card" %}"></span>
                                 {% endif %}
                             </td>
+                            <td>
+                                {% if i.attendee_data_required %}
+                                    <i class="fa-stack fa-stack-small fa-fw " data-toggle="tooltip_html" title="<div class='text-left'>{% trans "Personal data of attendees required" %}. {% if i.custom_questions_asked %}{% trans "Custom questions asked" %}. {% endif %}{% trans "Questionnaires" %}:<br>{{ i.questionnaire_names_html }}</div>">
+                                        <i class="fa text-muted fa-id-card-o fa-stack-1x"></i>
+                                        <i class="fa fa-stack-shifted fa-asterisk fa-stack-1x fa-stack-shift-up fa-stack-sm"></i>
+                                    </i>
+                                {% elif i.attendee_data_asked %}
+                                    <i class="fa-stack fa-stack-small fa-fw" data-toggle="tooltip_html" title="<div class='text-left'>{% trans "Personal data of attendees asked" %}. {% if i.custom_questions_asked %}{% trans "Custom questions asked" %}. {% endif %}{% trans "Questionnaires" %}:<br>{{ i.questionnaire_names_html }}</div>">
+                                        <span class="fa fa-id-card-o fa-fw text-muted" ></span>
+                                    </i>
+                                {% elif i.custom_questions_asked %}
+                                    <span class="fa fa-question-circle-o fa-fw text-muted" data-toggle="tooltip_html" title="<div class='text-left'>{% trans "Custom questions asked" %}. {% trans "Questionnaires" %}:<br>{{ i.questionnaire_names_html }}</div>"></span>
+                                {% endif %}
+                            </td>
                             <td>
                                 {% if i.var_count %}
                                     <span class="fa fa-bars fa-fw text-muted" data-toggle="tooltip" title="{% trans "Product with variations" %}"></span>
diff --git a/src/pretix/control/views/item.py b/src/pretix/control/views/item.py
index bf46b03273..98769c9de7 100644
--- a/src/pretix/control/views/item.py
+++ b/src/pretix/control/views/item.py
@@ -53,6 +53,8 @@ from django.http import (
 from django.shortcuts import redirect, render
 from django.urls import resolve, reverse
 from django.utils.functional import cached_property
+from django.utils.html import format_html_join
+from django.utils.safestring import mark_safe
 from django.utils.timezone import now
 from django.utils.translation import gettext, gettext_lazy as _
 from django.views.decorators.http import require_http_methods
@@ -100,6 +102,7 @@ from . import (
     ChartContainingView, CreateView, PaginationMixin, TellParentFormMixin,
     UpdateView,
 )
+from ...presale.views import prefetch_relevant_questionnaires
 
 
 def has_truthy_attr(cls, attr):
@@ -125,7 +128,10 @@ class ItemList(ListView):
         ).select_related("tax_rule").annotate(
             var_count=Count('variations'),
             requires_seat=requires_seat,
-        ).prefetch_related("category", "limit_sales_channels").order_by(
+        ).prefetch_related(
+            "category", "limit_sales_channels",
+            prefetch_relevant_questionnaires(self.request.event, None, None, questionnaire_lookup='questionnaires'),
+        ).order_by(
             F('category__position').asc(nulls_first=True),
             'category', 'position'
         )
@@ -133,6 +139,16 @@ class ItemList(ListView):
     def get_context_data(self, **kwargs):
         ctx = super().get_context_data(**kwargs)
         ctx['sales_channels'] = self.request.organizer.sales_channels.all()
+        for item in ctx['items']:
+            qrows = [qc for qq in item.relevant_questionnaires for qc in qq.questionnairerowlist]
+            item.attendee_data_asked = any(row.system_datafield for row in qrows)
+            item.attendee_data_required = item.attendee_data_asked and any(row.system_datafield and row.required for row in qrows)
+            item.custom_questions_asked = any(row.user_datafield_id for row in qrows)
+            item.questionnaire_names_html = format_html_join('<br>', '• {} {}{}', ((
+                q.internal_name,
+                mark_safe("<i class='fa fa-check-square'></i>") if q.ask_during_checkin else '',
+                mark_safe("<i class='fa fa-eye-slash'></i>") if q.hidden else '',
+            ) for q in item.relevant_questionnaires))
         items_by_category = {cat: list(items) for cat, items in groupby(ctx['items'], lambda item: item.category)}
         ctx['cat_list'] = [(cat, items_by_category.get(cat, [])) for cat in [None, *self.request.event.categories.all()]]
         return ctx
diff --git a/src/pretix/presale/views/__init__.py b/src/pretix/presale/views/__init__.py
index bb7c9b36a0..994fec1e61 100644
--- a/src/pretix/presale/views/__init__.py
+++ b/src/pretix/presale/views/__init__.py
@@ -396,10 +396,12 @@ def cart_exists(request):
     return bool(request._cart_cache)
 
 
-def prefetch_relevant_questionnaires(event, sales_channel, questionnaire_type):
-    qqs = event.questionnaires.filter(
-        Q(all_sales_channels=True) | Q(limit_sales_channels__identifier=sales_channel),
-    )
+def prefetch_relevant_questionnaires(event, sales_channel, questionnaire_type, questionnaire_lookup='item__questionnaires'):
+    qqs = event.questionnaires
+    if sales_channel:
+        qqs = qqs.filter(
+            Q(all_sales_channels=True) | Q(limit_sales_channels__identifier=sales_channel),
+        )
     if questionnaire_type:
         qqs = qqs.filter(type=questionnaire_type)
     else:
@@ -412,7 +414,7 @@ def prefetch_relevant_questionnaires(event, sales_channel, questionnaire_type):
         Question.objects.none(),
         to_attr='dummy'
     )
-    return Prefetch('item__questionnaires',
+    return Prefetch(questionnaire_lookup,
         qqs.prefetch_related(
             Prefetch('rows', QuestionnaireRow.objects.prefetch_related(
                 Prefetch('user_datafield', Question.objects.prefetch_related(
diff --git a/src/pretix/static/pretixbase/scss/_theme.scss b/src/pretix/static/pretixbase/scss/_theme.scss
index eb32d06ec4..09566697c9 100644
--- a/src/pretix/static/pretixbase/scss/_theme.scss
+++ b/src/pretix/static/pretixbase/scss/_theme.scss
@@ -251,6 +251,8 @@ svg.svg-icon {
 .fa-stack-shifted {
   left: 0.5em;
 }
+.fa-stack-sm { font-size: 0.75em; }
+.fa-stack-shift-up { top: -0.4em; }
 
 .badge-primary { background: $brand-primary; }
 .badge-success { background: $brand-success; }