diff --git a/src/pretix/base/forms/questions.py b/src/pretix/base/forms/questions.py
index d2469800ac..4e3280fff8 100644
--- a/src/pretix/base/forms/questions.py
+++ b/src/pretix/base/forms/questions.py
@@ -214,6 +214,10 @@ def guess_country(event):
     return country
 
 
+class QuestionCheckboxSelectMultiple(forms.CheckboxSelectMultiple):
+    option_template_name = 'pretixbase/forms/widgets/checkbox_option_with_links.html'
+
+
 class BaseQuestionsForm(forms.Form):
     """
     This form class is responsible for asking order-related questions. This includes
@@ -332,7 +336,7 @@ class BaseQuestionsForm(forms.Form):
                     label=label, required=required,
                     help_text=help_text,
                     to_field_name='identifier',
-                    widget=forms.CheckboxSelectMultiple,
+                    widget=QuestionCheckboxSelectMultiple,
                     initial=initial.options.all() if initial else None,
                 )
             elif q.type == Question.TYPE_FILE:
diff --git a/src/pretix/base/templates/pretixbase/forms/widgets/checkbox_option_with_links.html b/src/pretix/base/templates/pretixbase/forms/widgets/checkbox_option_with_links.html
new file mode 100644
index 0000000000..4f27e34c85
--- /dev/null
+++ b/src/pretix/base/templates/pretixbase/forms/widgets/checkbox_option_with_links.html
@@ -0,0 +1,2 @@
+{% load rich_text %}
+{% if widget.wrap_label %}<label{% if widget.attrs.id %} for="{{ widget.attrs.id }}"{% endif %}>{% endif %}{% include "django/forms/widgets/input.html" %}{% if widget.wrap_label %} {{ widget.label|rich_text_snippet }}</label>{% endif %}
diff --git a/src/pretix/control/templates/pretixcontrol/order/index.html b/src/pretix/control/templates/pretixcontrol/order/index.html
index d51bb00aa1..9f5ff404dc 100644
--- a/src/pretix/control/templates/pretixcontrol/order/index.html
+++ b/src/pretix/control/templates/pretixcontrol/order/index.html
@@ -3,6 +3,7 @@
 {% load bootstrap3 %}
 {% load eventurl %}
 {% load money %}
+{% load rich_text %}
 {% load safelink %}
 {% load eventsignal %}
 {% block title %}
@@ -377,6 +378,8 @@
                                                                 <img src="{{ q.answer.backend_file_url }}?token={% answer_token request q.answer %}">
                                                             </a>
                                                         {% endif %}
+                                                    {% elif q.type == "M" %}
+                                                        {{ q.answer|rich_text_snippet }}
                                                     {% else %}
                                                         {{ q.answer|linebreaksbr }}
                                                     {% endif %}
diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_cart.html b/src/pretix/presale/templates/pretixpresale/event/fragment_cart.html
index 728957ee3e..7e309b0433 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_cart.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_cart.html
@@ -1,6 +1,7 @@
 {% load i18n %}
 {% load eventurl %}
 {% load safelink %}
+{% load rich_text %}
 {% load money %}
 {% blocktrans asvar s_taxes %}taxes{% endblocktrans %}
 {% for line in cart.positions %}
@@ -59,6 +60,8 @@
                                     <a href="{{ q.answer.frontend_file_url }}?token={% answer_token request q.answer %}">
                                         {{ q.answer.file_name }}
                                     </a>
+                                {% elif q.type == "M" %}
+                                    {{ q.answer|rich_text_snippet }}
                                 {% else %}
                                     {{ q.answer|linebreaksbr }}
                                 {% endif %}