diff --git a/src/pretix/base/migrations/0005_item_picture.py b/src/pretix/base/migrations/0005_item_picture.py
new file mode 100644
index 0000000000..dbb7a44800
--- /dev/null
+++ b/src/pretix/base/migrations/0005_item_picture.py
@@ -0,0 +1,19 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('pretixbase', '0004_eventpermission_can_change_permissions'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='item',
+            name='picture',
+            field=models.ImageField(upload_to='', null=True, verbose_name='Product picture', blank=True),
+        ),
+    ]
diff --git a/src/pretix/base/models.py b/src/pretix/base/models.py
index 0d435792ae..bbe54818c3 100644
--- a/src/pretix/base/models.py
+++ b/src/pretix/base/models.py
@@ -875,6 +875,14 @@ class Item(Versionable):
     position = models.IntegerField(
         default=0
     )
+    picture = models.ImageField(
+        verbose_name=_("Product picture"),
+        null=True, blank=True,
+        upload_to=lambda instance, filename: '%s/%s/item-%s.%s' % (
+            instance.event.organizer.slug, instance.event.slug, instance.identity,
+            filename.split('.')[-1]
+        )
+    )
 
     class Meta:
         verbose_name = _("Product")
diff --git a/src/pretix/control/forms/item.py b/src/pretix/control/forms/item.py
index 900372bede..07a9e4a5c3 100644
--- a/src/pretix/control/forms/item.py
+++ b/src/pretix/control/forms/item.py
@@ -128,6 +128,7 @@ class ItemFormGeneral(VersionedModelForm):
             'admission',
             'short_description',
             'long_description',
+            'picture',
             'default_price',
             'tax_rate',
             'properties',
diff --git a/src/pretix/control/templates/pretixcontrol/item/index.html b/src/pretix/control/templates/pretixcontrol/item/index.html
index 4657830fac..b043f8a354 100644
--- a/src/pretix/control/templates/pretixcontrol/item/index.html
+++ b/src/pretix/control/templates/pretixcontrol/item/index.html
@@ -2,7 +2,7 @@
 {% load i18n %}
 {% load bootstrap3 %}
 {% block inside %}
-	<form action="" method="post" class="form-horizontal">
+	<form action="" method="post" class="form-horizontal" enctype="multipart/form-data">
 		{% csrf_token %}
 		<fieldset>
 			<legend>{% trans "General information" %}</legend>
@@ -12,6 +12,7 @@
             {% bootstrap_field form.admission layout="horizontal" %}
 			{% bootstrap_field form.short_description layout="horizontal" %}
 			{% bootstrap_field form.long_description layout="horizontal" %}
+            {% bootstrap_field form.picture layout="horizontal" %}
 		</fieldset>
 		<fieldset>
 			<legend>{% trans "Price settings" %}</legend>
diff --git a/src/pretix/presale/templates/pretixpresale/event/index.html b/src/pretix/presale/templates/pretixpresale/event/index.html
index 9dda8f53e8..a1364617a0 100644
--- a/src/pretix/presale/templates/pretixpresale/event/index.html
+++ b/src/pretix/presale/templates/pretixpresale/event/index.html
@@ -1,5 +1,6 @@
 {% extends "pretixpresale/event/base.html" %}
 {% load i18n %}
+{% load thumbnail %}
 {% block title %}{% trans "Presale" %}{% endblock %}
 
 {% block content %}
@@ -60,6 +61,11 @@
                             <div class="item-with-variations">
                                 <div class="row-fluid product-row headline">
                                     <div class="col-md-8 col-xs-12">
+                                        {% if item.picture %}
+                                            <img src="{{ item.picture|thumbnail_url:'productlist' }}"
+                                                    class="productpicture"
+                                                    alt="{{ item.name }}" />
+                                        {% endif %}
                                         <a href="javascript:void(0);" data-toggle="variations">
                                             <strong>{{ item.name }}</strong>
                                         </a>
diff --git a/src/pretix/settings.py b/src/pretix/settings.py
index a6fbb40377..2f6ab491c2 100644
--- a/src/pretix/settings.py
+++ b/src/pretix/settings.py
@@ -137,6 +137,7 @@ INSTALLED_APPS = (
     'pretix.plugins.paypal',
     'pretix.plugins.ticketoutputpdf',
     'pretix.plugins.sendmail',
+    'easy_thumbnails',
 )
 
 MIDDLEWARE_CLASSES = (
@@ -247,6 +248,12 @@ MESSAGE_TAGS = {
     messages.SUCCESS: 'alert-success',
 }
 
+THUMBNAIL_ALIASES = {
+    '': {
+        'productlist': {'size': (60, 60), 'crop': True},
+    },
+}
+
 loglevel = 'DEBUG' if DEBUG else 'INFO'
 
 LOGGING = {
diff --git a/src/requirements/production.txt b/src/requirements/production.txt
index 4d569a85d3..fcc59d7734 100644
--- a/src/requirements/production.txt
+++ b/src/requirements/production.txt
@@ -9,6 +9,7 @@ django-bootstrap3>=6.1,<6.2
 django-compressor>=1.5,<2.0
 reportlab>=3.1.44,<3.2
 -e git+https://github.com/pretix/PyPDF2.git@pretix#egg=PyPDF2
+easy-thumbnails>=2.2,<3
 
 # Deployment / static file compilation requirements
 BeautifulSoup4
diff --git a/src/static/pretixpresale/less/event.less b/src/static/pretixpresale/less/event.less
index 3973e07bfa..4e8ae7254a 100644
--- a/src/static/pretixpresale/less/event.less
+++ b/src/static/pretixpresale/less/event.less
@@ -20,6 +20,11 @@
             color: @alert-warning-text;
         }
     }
+
+    .productpicture {
+        float: left;
+        margin-right: 10px;
+    }
 }
 .item-with-variations .product-row.headline, .product-row.simple {
     border-top: 2px solid @table-border-color;