diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html b/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
index 0dc70c903b..21d6330256 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
@@ -10,7 +10,11 @@
         <section aria-labelledby="{{ form_prefix }}category-{{ category.id }}"{% if category.description %} aria-describedby="{{ form_prefix }}category-info-{{ category.id }}"{% endif %}>
             <h3 id="{{ form_prefix }}category-{{ category.id }}">{{ category.name }}
                 {% if category.category_has_discount %}
-                    <small class="text-success"><i class="fa fa-star"></i> {% trans "Your order qualifies for a discount" %}</small>
+                    <small class="text-success">
+                        <i class="fa fa-star" aria-hidden="true"></i>
+                        <span class="sr-only">Congratulations!</span>
+                        {% trans "Your order qualifies for a discount" %}
+                    </small>
                 {% endif %}
             </h3>
             {% if category.description %}