diff --git a/doc/api/resources/item_variations.rst b/doc/api/resources/item_variations.rst
index 2a356fe6d9..371e9a2462 100644
--- a/doc/api/resources/item_variations.rst
+++ b/doc/api/resources/item_variations.rst
@@ -18,6 +18,8 @@ default_price                         money (string)             The price set d
 price                                 money (string)             The price used for this variation. This is either the
                                                                  same as ``default_price`` if that value is set or equal
                                                                  to the item's ``default_price`` (read-only).
+free_price_suggestion                 money (string)             A suggested price, used as a default value if
+                                                                 ``Item.free_price`` is set (or ``null``).
 original_price                        money (string)             An original price, shown for comparison, not used
                                                                  for price calculations (or ``null``).
 active                                boolean                    If ``false``, this variation will not be sold or shown.
@@ -53,6 +55,10 @@ meta_data                             object                     Values set for
 
    The ``meta_data`` and ``checkin_attention`` attributes have been added.
 
+.. versionchanged:: 2023.9
+
+   The ``free_price_suggestion`` attribute has been added.
+
 Endpoints
 ---------
 
@@ -103,6 +109,7 @@ Endpoints
             "default_price": "223.00",
             "price": 223.0,
             "original_price": null,
+            "free_price_suggestion": null,
             "meta_data": {}
           },
           {
@@ -116,10 +123,16 @@ Endpoints
             "require_membership": false,
             "require_membership_hidden": false,
             "require_membership_types": [],
+            "sales_channels": ["web"],
+            "available_from": null,
+            "available_until": null,
+            "hide_without_voucher": false,
             "description": {},
             "position": 1,
-            "default_price": null,
-            "price": 15.0,
+            "default_price": "223.00",
+            "price": 223.0,
+            "original_price": null,
+            "free_price_suggestion": null,
             "meta_data": {}
           }
         ]
@@ -163,6 +176,7 @@ Endpoints
         "default_price": "10.00",
         "price": "10.00",
         "original_price": null,
+        "free_price_suggestion": null,
         "active": true,
         "checkin_attention": false,
         "require_approval": false,
@@ -231,6 +245,7 @@ Endpoints
         "default_price": "10.00",
         "price": "10.00",
         "original_price": null,
+        "free_price_suggestion": null,
         "active": true,
         "checkin_attention": false,
         "require_approval": false,
@@ -291,6 +306,7 @@ Endpoints
         "default_price": "10.00",
         "price": "10.00",
         "original_price": null,
+        "free_price_suggestion": null,
         "active": false,
         "checkin_attention": false,
         "require_approval": false,
diff --git a/doc/api/resources/items.rst b/doc/api/resources/items.rst
index 366105fb81..78be63ddd5 100644
--- a/doc/api/resources/items.rst
+++ b/doc/api/resources/items.rst
@@ -29,6 +29,8 @@ free_price                              boolean                    If ``true``,
                                                                    they buy the product (however, the price can't be set
                                                                    lower than the price defined by ``default_price`` or
                                                                    otherwise).
+free_price_suggestion                   money (string)             A suggested price, used as a default value if
+                                                                   ``free_price`` is set (or ``null``).
 tax_rate                                decimal (string)           The VAT rate to be applied for this item (read-only,
                                                                    set through ``tax_rule``).
 tax_rule                                integer                    The internal ID of the applied tax rule (or ``null``).
@@ -123,6 +125,8 @@ variations                              list of objects            A list with o
 ├ price                                 money (string)             The price used for this variation. This is either the
                                                                    same as ``default_price`` if that value is set or equal
                                                                    to the item's ``default_price``.
+├ free_price_suggestion                 money (string)             A suggested price, used as a default value if
+                                                                   ``free_price`` is set (or ``null``).
 ├ original_price                        money (string)             An original price, shown for comparison, not used
                                                                    for price calculations (or ``null``).
 ├ active                                boolean                    If ``false``, this variation will not be sold or shown.
@@ -196,6 +200,10 @@ meta_data                               object                     Values set fo
 
    The ``media_policy`` and ``media_type`` attributes have been added.
 
+.. versionchanged:: 2023.9
+
+   The ``free_price_suggestion`` and ``variations[x].free_price_suggestion`` attributes have been added.
+
 Notes
 -----
 
@@ -246,6 +254,7 @@ Endpoints
             "active": true,
             "description": null,
             "free_price": false,
+            "free_price_suggestion": null,
             "tax_rate": "0.00",
             "tax_rule": 1,
             "admission": false,
@@ -291,6 +300,7 @@ Endpoints
                  "default_price": "10.00",
                  "price": "10.00",
                  "original_price": null,
+                 "free_price_suggestion": null,
                  "active": true,
                  "checkin_attention": false,
                  "require_approval": false,
@@ -309,6 +319,7 @@ Endpoints
                  "default_price": null,
                  "price": "23.00",
                  "original_price": null,
+                 "free_price_suggestion": null,
                  "active": true,
                  "checkin_attention": false,
                  "require_approval": false,
@@ -377,6 +388,7 @@ Endpoints
         "active": true,
         "description": null,
         "free_price": false,
+        "free_price_suggestion": null,
         "tax_rate": "0.00",
         "tax_rule": 1,
         "admission": false,
@@ -422,6 +434,7 @@ Endpoints
              "default_price": "10.00",
              "price": "10.00",
              "original_price": null,
+             "free_price_suggestion": null,
              "active": true,
              "checkin_attention": false,
              "require_approval": false,
@@ -440,6 +453,7 @@ Endpoints
              "default_price": null,
              "price": "23.00",
              "original_price": null,
+             "free_price_suggestion": null,
              "active": true,
              "checkin_attention": false,
              "require_approval": false,
@@ -489,6 +503,7 @@ Endpoints
         "active": true,
         "description": null,
         "free_price": false,
+        "free_price_suggestion": null,
         "tax_rate": "0.00",
         "tax_rule": 1,
         "admission": false,
@@ -533,6 +548,7 @@ Endpoints
              "default_price": "10.00",
              "price": "10.00",
              "original_price": null,
+             "free_price_suggestion": null,
              "active": true,
              "checkin_attention": false,
              "require_approval": false,
@@ -551,6 +567,7 @@ Endpoints
              "default_price": null,
              "price": "23.00",
              "original_price": null,
+             "free_price_suggestion": null,
              "active": true,
              "checkin_attention": false,
              "require_approval": false,
@@ -588,6 +605,7 @@ Endpoints
         "active": true,
         "description": null,
         "free_price": false,
+        "free_price_suggestion": null,
         "tax_rate": "0.00",
         "tax_rule": 1,
         "admission": false,
@@ -633,6 +651,7 @@ Endpoints
              "default_price": "10.00",
              "price": "10.00",
              "original_price": null,
+             "free_price_suggestion": null,
              "active": true,
              "checkin_attention": false,
              "require_approval": false,
@@ -651,6 +670,7 @@ Endpoints
              "default_price": null,
              "price": "23.00",
              "original_price": null,
+             "free_price_suggestion": null,
              "active": true,
              "checkin_attention": false,
              "require_approval": false,
@@ -719,6 +739,7 @@ Endpoints
         "active": true,
         "description": null,
         "free_price": false,
+        "free_price_suggestion": null,
         "tax_rate": "0.00",
         "tax_rule": 1,
         "admission": false,
@@ -764,6 +785,7 @@ Endpoints
              "default_price": "10.00",
              "price": "10.00",
              "original_price": null,
+             "free_price_suggestion": null,
              "active": true,
              "checkin_attention": false,
              "require_approval": false,
@@ -782,6 +804,7 @@ Endpoints
              "default_price": null,
              "price": "23.00",
              "original_price": null,
+             "free_price_suggestion": null,
              "active": true,
              "checkin_attention": false,
              "require_approval": false,
diff --git a/src/pretix/api/serializers/item.py b/src/pretix/api/serializers/item.py
index f8d72c7656..09e9777e01 100644
--- a/src/pretix/api/serializers/item.py
+++ b/src/pretix/api/serializers/item.py
@@ -59,7 +59,7 @@ class InlineItemVariationSerializer(I18nAwareModelSerializer):
     class Meta:
         model = ItemVariation
         fields = ('id', 'value', 'active', 'description',
-                  'position', 'default_price', 'price', 'original_price', 'require_approval',
+                  'position', 'default_price', 'price', 'original_price', 'free_price_suggestion', 'require_approval',
                   'require_membership', 'require_membership_types', 'require_membership_hidden',
                   'checkin_attention', 'available_from', 'available_until',
                   'sales_channels', 'hide_without_voucher', 'meta_data')
@@ -83,7 +83,7 @@ class ItemVariationSerializer(I18nAwareModelSerializer):
     class Meta:
         model = ItemVariation
         fields = ('id', 'value', 'active', 'description',
-                  'position', 'default_price', 'price', 'original_price', 'require_approval',
+                  'position', 'default_price', 'price', 'original_price', 'free_price_suggestion', 'require_approval',
                   'require_membership', 'require_membership_types', 'require_membership_hidden',
                   'checkin_attention', 'available_from', 'available_until',
                   'sales_channels', 'hide_without_voucher', 'meta_data')
@@ -234,8 +234,8 @@ class ItemSerializer(I18nAwareModelSerializer):
     class Meta:
         model = Item
         fields = ('id', 'category', 'name', 'internal_name', 'active', 'sales_channels', 'description',
-                  'default_price', 'free_price', 'tax_rate', 'tax_rule', 'admission', 'personalized',
-                  'position', 'picture', 'available_from', 'available_until',
+                  'default_price', 'free_price', 'free_price_suggestion', 'tax_rate', 'tax_rule', 'admission',
+                  'personalized', 'position', 'picture', 'available_from', 'available_until',
                   'require_voucher', 'hide_without_voucher', 'allow_cancel', 'require_bundling',
                   'min_per_order', 'max_per_order', 'checkin_attention', 'has_variations', 'variations',
                   'addons', 'bundles', 'original_price', 'require_approval', 'generate_tickets',
diff --git a/src/pretix/base/migrations/0248_item_free_price_suggestion.py b/src/pretix/base/migrations/0248_item_free_price_suggestion.py
new file mode 100644
index 0000000000..e1c5c2f590
--- /dev/null
+++ b/src/pretix/base/migrations/0248_item_free_price_suggestion.py
@@ -0,0 +1,22 @@
+# Generated by Django 4.2.4 on 2023-10-25 12:01
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("pretixbase", "0247_checkinlist"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="item",
+            name="free_price_suggestion",
+            field=models.DecimalField(decimal_places=2, max_digits=13, null=True),
+        ),
+        migrations.AddField(
+            model_name="itemvariation",
+            name="free_price_suggestion",
+            field=models.DecimalField(decimal_places=2, max_digits=13, null=True),
+        ),
+    ]
diff --git a/src/pretix/base/models/items.py b/src/pretix/base/models/items.py
index dff10a149d..44c2dbaff2 100644
--- a/src/pretix/base/models/items.py
+++ b/src/pretix/base/models/items.py
@@ -431,6 +431,12 @@ class Item(LoggedModel):
                     "additional donations for your event. This is currently not supported for products that are "
                     "bought as an add-on to other products.")
     )
+    free_price_suggestion = models.DecimalField(
+        verbose_name=_("Suggested price"),
+        help_text=_("This price will be used as the default value of the input field. The user can choose a lower "
+                    "value, but not lower than the price this product would have without the free price option."),
+        max_digits=13, decimal_places=2, null=True, blank=True,
+    )
     tax_rule = models.ForeignKey(
         'TaxRule',
         verbose_name=_('Sales tax'),
@@ -1021,6 +1027,12 @@ class ItemVariation(models.Model):
         help_text=_('If set, this will be displayed next to the current price to show that the current price is a '
                     'discounted one. This is just a cosmetic setting and will not actually impact pricing.')
     )
+    free_price_suggestion = models.DecimalField(
+        verbose_name=_("Suggested price"),
+        help_text=_("This price will be used as the default value of the input field. The user can choose a lower "
+                    "value, but not lower than the price this product would have without the free price option."),
+        max_digits=13, decimal_places=2, null=True, blank=True,
+    )
     require_approval = models.BooleanField(
         verbose_name=_('Require approval'),
         default=False,
diff --git a/src/pretix/control/forms/item.py b/src/pretix/control/forms/item.py
index 5a5ea3a6fa..aec549810e 100644
--- a/src/pretix/control/forms/item.py
+++ b/src/pretix/control/forms/item.py
@@ -577,6 +577,8 @@ class ItemUpdateForm(I18nModelForm):
         )
         self.fields['category'].widget.choices = self.fields['category'].choices
 
+        self.fields['free_price_suggestion'].widget.attrs['data-display-dependency'] = '#id_free_price'
+
         qs = self.event.organizer.membership_types.all()
         if qs:
             self.fields['require_membership_types'].queryset = qs
@@ -664,6 +666,7 @@ class ItemUpdateForm(I18nModelForm):
             'picture',
             'default_price',
             'free_price',
+            'free_price_suggestion',
             'tax_rule',
             'available_from',
             'available_until',
@@ -797,6 +800,8 @@ class ItemVariationForm(I18nModelForm):
             del self.fields['require_membership']
             del self.fields['require_membership_types']
 
+        self.fields['free_price_suggestion'].widget.attrs['data-display-dependency'] = '#id_free_price'
+
         self.meta_fields = []
         meta_defaults = {}
         if self.instance.pk:
@@ -829,6 +834,7 @@ class ItemVariationForm(I18nModelForm):
             'value',
             'active',
             'default_price',
+            'free_price_suggestion',
             'original_price',
             'description',
             'require_approval',
diff --git a/src/pretix/control/templates/pretixcontrol/item/include_variations.html b/src/pretix/control/templates/pretixcontrol/item/include_variations.html
index 4baa808e74..d9db4fdc90 100644
--- a/src/pretix/control/templates/pretixcontrol/item/include_variations.html
+++ b/src/pretix/control/templates/pretixcontrol/item/include_variations.html
@@ -72,6 +72,7 @@
                     {% bootstrap_field form.active layout="control" %}
                     {% bootstrap_field form.value layout="control" %}
                     {% bootstrap_field form.default_price addon_after=request.event.currency layout="control" %}
+                    {% bootstrap_field form.free_price_suggestion addon_after=request.event.currency layout="control" %}
                     {% bootstrap_field form.original_price addon_after=request.event.currency layout="control" %}
                     {% bootstrap_field form.description layout="control" %}
                     {% if form.meta_fields %}
@@ -170,6 +171,7 @@
                     {% bootstrap_field formset.empty_form.active layout="control" %}
                     {% bootstrap_field formset.empty_form.value layout="control" %}
                     {% bootstrap_field formset.empty_form.default_price addon_after=request.event.currency layout="control" %}
+                    {% bootstrap_field formset.empty_form.free_price_suggestion addon_after=request.event.currency layout="control" %}
                     {% bootstrap_field formset.empty_form.original_price addon_after=request.event.currency layout="control" %}
                     {% bootstrap_field formset.empty_form.description layout="control" %}
                     {% if formset.empty_form.meta_fields %}
diff --git a/src/pretix/control/templates/pretixcontrol/item/index.html b/src/pretix/control/templates/pretixcontrol/item/index.html
index 789fffb5ca..ae9e8f8766 100644
--- a/src/pretix/control/templates/pretixcontrol/item/index.html
+++ b/src/pretix/control/templates/pretixcontrol/item/index.html
@@ -147,6 +147,7 @@
                         {% bootstrap_field form.default_price addon_after=request.event.currency layout="control" %}
                         {% bootstrap_field form.tax_rule layout="control" %}
                         {% bootstrap_field form.free_price layout="control" %}
+                        {% bootstrap_field form.free_price_suggestion addon_after=request.event.currency layout="control" %}
                         {% bootstrap_field form.original_price addon_after=request.event.currency layout="control" %}
                     </fieldset>
                     <fieldset>
diff --git a/src/pretix/presale/checkoutflow.py b/src/pretix/presale/checkoutflow.py
index 32534742d5..8165bbd23d 100644
--- a/src/pretix/presale/checkoutflow.py
+++ b/src/pretix/presale/checkoutflow.py
@@ -570,7 +570,7 @@ class AddOnsStep(CartMixin, AsyncAction, TemplateFlowStep):
                                     rate=a.tax_rate,
                                 )
                             else:
-                                v.initial_price = v.display_price
+                                v.initial_price = v.suggested_price
                         i.expand = any(v.initial for v in i.available_variations)
                     else:
                         i.initial = len(current_addon_products[i.pk, None])
@@ -584,7 +584,7 @@ class AddOnsStep(CartMixin, AsyncAction, TemplateFlowStep):
                                 rate=a.tax_rate,
                             )
                         else:
-                            i.initial_price = i.display_price
+                            i.initial_price = i.suggested_price
 
                 if items:
                     formsetentry['categories'].append({
diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_addon_choice.html b/src/pretix/presale/templates/pretixpresale/event/fragment_addon_choice.html
index 8a0b2ed9a1..bb0bd8652f 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_addon_choice.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_addon_choice.html
@@ -139,7 +139,15 @@
                                                         placeholder="0"
                                                         min="{% if event.settings.display_net_prices %}{{ var.display_price.net|money_numberfield:event.currency }}{% else %}{{ var.display_price.gross|money_numberfield:event.currency }}{% endif %}"
                                                         name="cp_{{ form.pos.pk }}_variation_{{ item.id }}_{{ var.id }}_price"
-                                                        title="{% blocktrans trimmed with item=var.value %}Modify price for {{ item }}{% endblocktrans %}"
+                                                        {% if var.initial_price.gross != var.display_price.gross %}
+                                                            {% if event.settings.display_net_prices %}
+                                                                title="{% blocktrans trimmed with item=var.value price=var.display_price.net|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                            {% else %}
+                                                                title="{% blocktrans trimmed with item=var.value price=var.display_price.gross|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                            {% endif %}
+                                                        {% else %}
+                                                            title="{% blocktrans trimmed with item=var.value %}Modify price for {{ item }}{% endblocktrans %}"
+                                                        {% endif %}
                                                         step="any"
                                                         value="{% if event.settings.display_net_prices %}{{ var.initial_price.net|money_numberfield:event.currency }}{% else %}{{ var.initial_price.gross|money_numberfield:event.currency }}{% endif %}"
                                                 >
@@ -268,7 +276,15 @@
                                                 id="price-item-{{ form.pos.pk }}-{{ item.pk }}"
                                                 min="{% if event.settings.display_net_prices %}{{ item.display_price.net|money_numberfield:event.currency }}{% else %}{{ item.display_price.gross|money_numberfield:event.currency }}{% endif %}"
                                                 name="cp_{{ form.pos.pk }}_item_{{ item.id }}_price"
-                                                title="{% blocktrans trimmed with item=item.name %}Modify price for {{ item }}{% endblocktrans %}"
+                                                {% if item.initial_price.gross != item.display_price.gross %}
+                                                    {% if event.settings.display_net_prices %}
+                                                        title="{% blocktrans trimmed with item=item.name price=item.display_price.net|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                    {% else %}
+                                                        title="{% blocktrans trimmed with item=item.name price=item.display_price.gross|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                    {% endif %}
+                                                {% else %}
+                                                    title="{% blocktrans trimmed with item=item.name %}Modify price for {{ item }}{% endblocktrans %}"
+                                                {% endif %}
                                                 value="{% if event.settings.display_net_prices %}{{ item.initial_price.net|money_numberfield:event.currency }}{% else %}{{ item.initial_price.gross|money_numberfield:event.currency }}{% endif %}"
                                                 step="any">
                                     </div>
diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html b/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
index 8bd295a81d..ebccea82ee 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
@@ -138,9 +138,17 @@
                                                    placeholder="0"
                                                    min="{% if event.settings.display_net_prices %}{{ var.display_price.net|money_numberfield:event.currency }}{% else %}{{ var.display_price.gross|money_numberfield:event.currency }}{% endif %}"
                                                    name="price_{{ item.id }}_{{ var.id }}"
-                                                   title="{% blocktrans trimmed with item=var.value %}Modify price for {{ item }}{% endblocktrans %}"
+                                                   {% if var.suggested_price.gross != var.display_price.gross %}
+                                                       {% if event.settings.display_net_prices %}
+                                                           title="{% blocktrans trimmed with item=var.value price=var.display_price.net|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                       {% else %}
+                                                           title="{% blocktrans trimmed with item=var.value price=var.display_price.gross|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                       {% endif %}
+                                                   {% else %}
+                                                       title="{% blocktrans trimmed with item=var.value %}Modify price for {{ item }}{% endblocktrans %}"
+                                                   {% endif %}
                                                    step="any"
-                                                   value="{% if event.settings.display_net_prices %}{{ var.display_price.net|money_numberfield:event.currency }}{% else %}{{ var.display_price.gross|money_numberfield:event.currency }}{% endif %}"
+                                                   value="{% if event.settings.display_net_prices %}{{ var.suggested_price.net|money_numberfield:event.currency }}{% else %}{{ var.suggested_price.gross|money_numberfield:event.currency }}{% endif %}"
                                             >
                                         </div>
                                         <p>
@@ -284,8 +292,16 @@
                                        {% if not ev.presale_is_running %}disabled{% endif %}
                                        min="{% if event.settings.display_net_prices %}{{ item.display_price.net|money_numberfield:event.currency }}{% else %}{{ item.display_price.gross|money_numberfield:event.currency }}{% endif %}"
                                        name="price_{{ item.id }}"
-                                       title="{% blocktrans trimmed with item=item.name %}Modify price for {{ item }}{% endblocktrans %}"
-                                       value="{% if event.settings.display_net_prices %}{{ item.display_price.net|money_numberfield:event.currency }}{% else %}{{ item.display_price.gross|money_numberfield:event.currency }}{% endif %}"
+                                       {% if item.suggested_price.gross != item.display_price.gross %}
+                                           {% if event.settings.display_net_prices %}
+                                                title="{% blocktrans trimmed with item=item.name price=item.display_price.net|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                           {% else %}
+                                               title="{% blocktrans trimmed with item=item.name price=item.display_price.gross|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                           {% endif %}
+                                       {% else %}
+                                           title="{% blocktrans trimmed with item=item.name %}Modify price for {{ item }}{% endblocktrans %}"
+                                       {% endif %}
+                                       value="{% if event.settings.display_net_prices %}{{ item.suggested_price.net|money_numberfield:event.currency }}{% else %}{{ item.suggested_price.gross|money_numberfield:event.currency }}{% endif %}"
                                        step="any">
                             </div>
                             <p>
diff --git a/src/pretix/presale/templates/pretixpresale/event/voucher.html b/src/pretix/presale/templates/pretixpresale/event/voucher.html
index ca8c69b605..5e0c0a591b 100644
--- a/src/pretix/presale/templates/pretixpresale/event/voucher.html
+++ b/src/pretix/presale/templates/pretixpresale/event/voucher.html
@@ -166,8 +166,16 @@
                                                                placeholder="0"
                                                                min="{% if event.settings.display_net_prices %}{{ var.display_price.net|stringformat:"0.2f" }}{% else %}{{ var.display_price.gross|stringformat:"0.2f" }}{% endif %}"
                                                                name="price_{{ item.id }}_{{ var.id }}"
-                                                               title="{% blocktrans trimmed with item=var.value %}Modify price for {{ item }}{% endblocktrans %}"
-                                                               value="{% if event.settings.display_net_prices %}{{var.display_price.net|stringformat:"0.2f" }}{% else %}{{ var.display_price.gross|stringformat:"0.2f" }}{% endif %}"
+                                                               {% if var.suggested_price.gross != var.display_price.gross %}
+                                                                   {% if event.settings.display_net_prices %}
+                                                                       title="{% blocktrans trimmed with item=var.value price=var.display_price.net|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                                   {% else %}
+                                                                       title="{% blocktrans trimmed with item=var.value price=var.display_price.gross|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                                   {% endif %}
+                                                               {% else %}
+                                                                   title="{% blocktrans trimmed with item=var.value %}Modify price for {{ item }}{% endblocktrans %}"
+                                                               {% endif %}
+                                                               value="{% if event.settings.display_net_prices %}{{var.suggested_price.net|stringformat:"0.2f" }}{% else %}{{ var.suggested_price.gross|stringformat:"0.2f" }}{% endif %}"
                                                                step="any">
                                                     </div>
                                                     <p>
@@ -309,8 +317,16 @@
                                             <input type="number" class="form-control input-item-price" placeholder="0"
                                                     min="{% if event.settings.display_net_prices %}{{ item.display_price.net|stringformat:"0.2f" }}{% else %}{{ item.display_price.gross|stringformat:"0.2f" }}{% endif %}"
                                                     name="price_{{ item.id }}"
-                                                    title="{% blocktrans trimmed with item=item.name %}Modify price for {{ item }}{% endblocktrans %}"
-                                                    value="{% if event.settings.display_net_prices %}{{ item.display_price.net|stringformat:"0.2f" }}{% else %}{{ item.display_price.gross|stringformat:"0.2f" }}{% endif %}"
+                                                    {% if item.suggested_price.gross != item.display_price.gross %}
+                                                        {% if event.settings.display_net_prices %}
+                                                            title="{% blocktrans trimmed with item=item.name price=item.display_price.net|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                        {% else %}
+                                                           title="{% blocktrans trimmed with item=item.name price=item.display_price.gross|money:event.currency %}Modify price for {{ item }}, at least {{ price }}{% endblocktrans %}"
+                                                        {% endif %}
+                                                    {% else %}
+                                                        title="{% blocktrans trimmed with item=item.name %}Modify price for {{ item }}{% endblocktrans %}"
+                                                    {% endif %}
+                                                    value="{% if event.settings.display_net_prices %}{{ item.suggested_price.net|stringformat:"0.2f" }}{% else %}{{ item.suggested_price.gross|stringformat:"0.2f" }}{% endif %}"
                                                     step="any">
                                     </div>
                                     <p>
diff --git a/src/pretix/presale/views/event.py b/src/pretix/presale/views/event.py
index 3e45a3840f..2d7f8371cb 100644
--- a/src/pretix/presale/views/event.py
+++ b/src/pretix/presale/views/event.py
@@ -300,6 +300,10 @@ def get_grouped_items(event, subevent=None, voucher=None, channel='web', require
                 price = original_price
 
             item.display_price = item.tax(price, currency=event.currency, include_bundled=True)
+            if item.free_price and item.free_price_suggestion is not None:
+                item.suggested_price = item.tax(max(price, item.free_price_suggestion), currency=event.currency, include_bundled=True)
+            else:
+                item.suggested_price = item.display_price
 
             if price != original_price:
                 item.original_price = item.tax(original_price, currency=event.currency, include_bundled=True)
@@ -346,6 +350,15 @@ def get_grouped_items(event, subevent=None, voucher=None, channel='web', require
 
                 var.display_price = var.tax(price, currency=event.currency, include_bundled=True)
 
+                if item.free_price and var.free_price_suggestion is not None:
+                    var.suggested_price = item.tax(max(price, var.free_price_suggestion), currency=event.currency,
+                                                   include_bundled=True)
+                elif item.free_price and item.free_price_suggestion is not None:
+                    var.suggested_price = item.tax(max(price, item.free_price_suggestion), currency=event.currency,
+                                                   include_bundled=True)
+                else:
+                    var.suggested_price = var.display_price
+
                 if price != original_price:
                     var.original_price = var.tax(original_price, currency=event.currency, include_bundled=True)
                 else:
diff --git a/src/pretix/presale/views/order.py b/src/pretix/presale/views/order.py
index f773457235..8edb06fecb 100644
--- a/src/pretix/presale/views/order.py
+++ b/src/pretix/presale/views/order.py
@@ -1355,7 +1355,7 @@ class OrderChangeMixin:
                                         rate=a.tax_rate,
                                     )
                                 else:
-                                    v.initial_price = v.display_price
+                                    v.initial_price = v.suggested_price
                             i.expand = any(v.initial for v in i.available_variations)
                         else:
                             i.initial = len(current_addon_products[i.pk, None])
@@ -1369,7 +1369,7 @@ class OrderChangeMixin:
                                     rate=a.tax_rate,
                                 )
                             else:
-                                i.initial_price = i.display_price
+                                i.initial_price = i.suggested_price
 
                     if items:
                         p.addon_form['categories'].append({
diff --git a/src/pretix/presale/views/widget.py b/src/pretix/presale/views/widget.py
index 84ad2e348c..405c187adf 100644
--- a/src/pretix/presale/views/widget.py
+++ b/src/pretix/presale/views/widget.py
@@ -274,6 +274,7 @@ class WidgetAPIProductList(EventListMixin, View):
                         'order_min': item.min_per_order,
                         'order_max': item.order_max if not item.has_variations else None,
                         'price': price_dict(item, item.display_price) if not item.has_variations else None,
+                        'suggested_price': price_dict(item, item.suggested_price) if not item.has_variations else None,
                         'min_price': item.min_price if item.has_variations else None,
                         'max_price': item.max_price if item.has_variations else None,
                         'allow_waitinglist': item.allow_waitinglist,
@@ -296,6 +297,7 @@ class WidgetAPIProductList(EventListMixin, View):
                                 'order_max': var.order_max,
                                 'description': str(rich_text(var.description, safelinks=False)) if var.description else None,
                                 'price': price_dict(item, var.display_price),
+                                'suggested_price': price_dict(item, var.suggested_price),
                                 'original_price': (
                                     (
                                         var.original_price.net
diff --git a/src/pretix/static/pretixpresale/js/widget/widget.js b/src/pretix/static/pretixpresale/js/widget/widget.js
index 63f05d6260..9d73f8894c 100644
--- a/src/pretix/static/pretixpresale/js/widget/widget.js
+++ b/src/pretix/static/pretixpresale/js/widget/widget.js
@@ -336,7 +336,7 @@ Vue.component('pricebox', {
         + '<div v-if="free_price">'
         + '{{ $root.currency }} '
         + '<input type="number" class="pretix-widget-pricebox-price-input" placeholder="0" '
-        + '       :min="display_price_nonlocalized" :value="display_price_nonlocalized" :name="field_name"'
+        + '       :min="display_price_nonlocalized" :value="suggested_price_nonlocalized" :name="field_name"'
         + '       step="any" aria-label="'+strings.price+'">'
         + '</div>'
         + '<small class="pretix-widget-pricebox-tax" v-if="price.rate != \'0.00\' && price.gross != \'0.00\'">'
@@ -347,6 +347,7 @@ Vue.component('pricebox', {
         price: Object,
         free_price: Boolean,
         field_name: String,
+        suggested_price: Object,
         original_price: String,
         mandatory_priced_addons: Boolean,
     },
@@ -365,6 +366,17 @@ Vue.component('pricebox', {
                 return parseFloat(this.price.gross).toFixed(2);
             }
         },
+        suggested_price_nonlocalized: function () {
+            var price = this.suggested_price;
+            if (price === null) {
+                price = this.price;
+            }
+            if (this.$root.display_net_prices) {
+                return parseFloat(price.net).toFixed(2);
+            } else {
+                return parseFloat(price.gross).toFixed(2);
+            }
+        },
         original_line: function () {
             return this.$root.currency + " " + floatformat(parseFloat(this.original_price), 2);
         },
@@ -420,7 +432,7 @@ Vue.component('variation', {
         // Price
         + '<div class="pretix-widget-item-price-col">'
         + '<pricebox :price="variation.price" :free_price="item.free_price" :original_price="orig_price" '
-        + '          :mandatory_priced_addons="item.mandatory_priced_addons"'
+        + '          :mandatory_priced_addons="item.mandatory_priced_addons" :suggested_price="variation.suggested_price"'
         + '          :field_name="\'price_\' + item.id + \'_\' + variation.id" v-if="$root.showPrices">'
         + '</pricebox>'
         + '<span v-if="!$root.showPrices">&nbsp;</span>'
@@ -478,7 +490,7 @@ Vue.component('item', {
         // Price
         + '<div class="pretix-widget-item-price-col">'
         + '<pricebox :price="item.price" :free_price="item.free_price" v-if="!item.has_variations && $root.showPrices"'
-        + '          :mandatory_priced_addons="item.mandatory_priced_addons"'
+        + '          :mandatory_priced_addons="item.mandatory_priced_addons" :suggested_price="item.suggested_price"'
         + '          :field_name="\'price_\' + item.id" :original_price="item.original_price">'
         + '</pricebox>'
         + '<div class="pretix-widget-pricebox" v-if="item.has_variations && $root.showPrices">{{ pricerange }}</div>'
diff --git a/src/tests/api/test_items.py b/src/tests/api/test_items.py
index 8944c931f2..ef3bb62cf1 100644
--- a/src/tests/api/test_items.py
+++ b/src/tests/api/test_items.py
@@ -285,6 +285,7 @@ TEST_ITEM_RES = {
     "bundles": [],
     "show_quota_left": None,
     "original_price": None,
+    "free_price_suggestion": None,
     "meta_data": {
         "day": "Tuesday"
     },
@@ -384,6 +385,7 @@ def test_item_detail_variations(token_client, organizer, event, team, item):
         "id": var.pk,
         "value": {"en": "Children"},
         "default_price": None,
+        "free_price_suggestion": None,
         "price": "23.00",
         "active": True,
         "description": None,
@@ -1313,6 +1315,7 @@ TEST_VARIATIONS_RES = {
     "available_until": None,
     "hide_without_voucher": False,
     "original_price": None,
+    "free_price_suggestion": None,
     "meta_data": {}
 }
 
@@ -1334,6 +1337,7 @@ TEST_VARIATIONS_UPDATE = {
     "available_until": None,
     "hide_without_voucher": False,
     "original_price": None,
+    "free_price_suggestion": None,
     "meta_data": {}
 }
 
diff --git a/src/tests/presale/test_widget.py b/src/tests/presale/test_widget.py
index 8db0b33b77..590183ddc7 100644
--- a/src/tests/presale/test_widget.py
+++ b/src/tests/presale/test_widget.py
@@ -184,6 +184,7 @@ class WidgetCartTest(CartTestMixin, TestCase):
                             "order_min": None,
                             "max_price": None,
                             "price": {"gross": "23.00", "net": "19.33", "tax": "3.67", "name": "", "rate": "19.00", "includes_mixed_tax_rate": False},
+                            "suggested_price": {"gross": "23.00", "net": "19.33", "tax": "3.67", "name": "", "rate": "19.00", "includes_mixed_tax_rate": False},
                             "picture": None,
                             "picture_fullsize": None,
                             "has_variations": 0,
@@ -204,6 +205,7 @@ class WidgetCartTest(CartTestMixin, TestCase):
                             "order_min": None,
                             "max_price": "14.00",
                             "price": None,
+                            "suggested_price": None,
                             "picture": None,
                             "picture_fullsize": None,
                             "has_variations": 4,
@@ -219,6 +221,8 @@ class WidgetCartTest(CartTestMixin, TestCase):
                                     'original_price': None,
                                     "price": {"gross": "14.00", "net": "11.76", "tax": "2.24", "name": "",
                                               "rate": "19.00", "includes_mixed_tax_rate": False},
+                                    "suggested_price": {"gross": "14.00", "net": "11.76", "tax": "2.24", "name": "",
+                                                        "rate": "19.00", "includes_mixed_tax_rate": False},
                                     "description": None,
                                     "avail": [100, None],
                                     "order_max": 2
@@ -229,6 +233,8 @@ class WidgetCartTest(CartTestMixin, TestCase):
                                     'original_price': None,
                                     "price": {"gross": "12.00", "net": "10.08", "tax": "1.92", "name": "",
                                               "rate": "19.00", "includes_mixed_tax_rate": False},
+                                    "suggested_price": {"gross": "12.00", "net": "10.08", "tax": "1.92", "name": "",
+                                                        "rate": "19.00", "includes_mixed_tax_rate": False},
                                     "description": None,
                                     "avail": [100, None],
                                     "order_max": 2
@@ -266,6 +272,8 @@ class WidgetCartTest(CartTestMixin, TestCase):
                         "max_price": None,
                         "price": {"gross": "23.00", "net": "19.33", "tax": "3.67", "name": "", "rate": "19.00",
                                   "includes_mixed_tax_rate": False},
+                        "suggested_price": {"gross": "23.00", "net": "19.33", "tax": "3.67", "name": "", "rate": "19.00",
+                                            "includes_mixed_tax_rate": False},
                         "picture": None,
                         "picture_fullsize": None,
                         "has_variations": 0,
@@ -312,6 +320,7 @@ class WidgetCartTest(CartTestMixin, TestCase):
                         "order_min": None,
                         "max_price": "14.00",
                         "price": None,
+                        "suggested_price": None,
                         "picture": None,
                         "picture_fullsize": None,
                         "has_variations": 4,
@@ -327,6 +336,8 @@ class WidgetCartTest(CartTestMixin, TestCase):
                                 'original_price': None,
                                 "price": {"gross": "14.00", "net": "11.76", "tax": "2.24", "name": "",
                                           "rate": "19.00", "includes_mixed_tax_rate": False},
+                                "suggested_price": {"gross": "14.00", "net": "11.76", "tax": "2.24", "name": "",
+                                                    "rate": "19.00", "includes_mixed_tax_rate": False},
                                 "description": None,
                                 "avail": [100, None],
                                 "order_max": 2
@@ -374,6 +385,7 @@ class WidgetCartTest(CartTestMixin, TestCase):
                             "order_min": None,
                             "max_price": None,
                             "price": {"gross": "23.00", "net": "19.33", "tax": "3.67", "name": "", "rate": "19.00", "includes_mixed_tax_rate": False},
+                            "suggested_price": {"gross": "23.00", "net": "19.33", "tax": "3.67", "name": "", "rate": "19.00", "includes_mixed_tax_rate": False},
                             "picture": None,
                             "picture_fullsize": None,
                             "has_variations": 0,
@@ -439,6 +451,7 @@ class WidgetCartTest(CartTestMixin, TestCase):
                             'order_min': None,
                             'order_max': None,
                             'price': None,
+                            'suggested_price': None,
                             'min_price': '14.00',
                             'max_price': '14.00',
                             'free_price': False,
@@ -459,6 +472,14 @@ class WidgetCartTest(CartTestMixin, TestCase):
                                         'name': '',
                                         'includes_mixed_tax_rate': False
                                     },
+                                    'suggested_price': {
+                                        'gross': '14.00',
+                                        'net': '11.76',
+                                        'tax': '2.24',
+                                        'rate': '19.00',
+                                        'name': '',
+                                        'includes_mixed_tax_rate': False
+                                    },
                                     'avail': [100, None]
                                 },
                             ]