diff --git a/src/pretix/base/models/items.py b/src/pretix/base/models/items.py
index 69bd61752..b3a51dff7 100644
--- a/src/pretix/base/models/items.py
+++ b/src/pretix/base/models/items.py
@@ -442,8 +442,12 @@ class Item(LoggedModel):
     UNAVAIL_MODE_INFO = "info"
     UNAVAIL_MODES = (
         (UNAVAIL_MODE_HIDDEN, _("Hide product if unavailable")),
-        (UNAVAIL_MODE_INFO, _("Show info text if unavailable")),
+        (UNAVAIL_MODE_INFO, _("Show product with info on why it’s unavailable")),
     )
+    UNAVAIL_MODE_ICONS = {
+        UNAVAIL_MODE_HIDDEN: 'eye-slash',
+        UNAVAIL_MODE_INFO: 'info'
+    }
 
     MEDIA_POLICY_REUSE = 'reuse'
     MEDIA_POLICY_NEW = 'new'
diff --git a/src/pretix/control/forms/item.py b/src/pretix/control/forms/item.py
index 1d7831284..29652baa9 100644
--- a/src/pretix/control/forms/item.py
+++ b/src/pretix/control/forms/item.py
@@ -646,18 +646,12 @@ class ItemUpdateForm(I18nModelForm):
 
         self.fields['available_from_mode'].widget = ButtonGroupRadioSelect(
             choices=self.fields['available_from_mode'].choices,
-            option_icons={
-                Item.UNAVAIL_MODE_HIDDEN: 'eye-slash',
-                Item.UNAVAIL_MODE_INFO: 'info'
-            }
+            option_icons=Item.UNAVAIL_MODE_ICONS
         )
 
         self.fields['available_until_mode'].widget = ButtonGroupRadioSelect(
             choices=self.fields['available_until_mode'].choices,
-            option_icons={
-                Item.UNAVAIL_MODE_HIDDEN: 'eye-slash',
-                Item.UNAVAIL_MODE_INFO: 'info'
-            }
+            option_icons=Item.UNAVAIL_MODE_ICONS
         )
 
         self.fields['hide_without_voucher'].widget = ButtonGroupRadioSelect(
@@ -970,18 +964,12 @@ class ItemVariationForm(I18nModelForm):
 
         self.fields['available_from_mode'].widget = ButtonGroupRadioSelect(
             choices=self.fields['available_from_mode'].choices,
-            option_icons={
-                Item.UNAVAIL_MODE_HIDDEN: 'eye-slash',
-                Item.UNAVAIL_MODE_INFO: 'info'
-            }
+            option_icons=Item.UNAVAIL_MODE_ICONS
         )
 
         self.fields['available_until_mode'].widget = ButtonGroupRadioSelect(
             choices=self.fields['available_until_mode'].choices,
-            option_icons={
-                Item.UNAVAIL_MODE_HIDDEN: 'eye-slash',
-                Item.UNAVAIL_MODE_INFO: 'info'
-            }
+            option_icons=Item.UNAVAIL_MODE_ICONS
         )
 
         self.meta_fields = []
diff --git a/src/pretix/control/templates/pretixcontrol/subevents/fragment_unavail_mode_indicator.html b/src/pretix/control/templates/pretixcontrol/subevents/fragment_unavail_mode_indicator.html
index 9be415651..516ee2896 100644
--- a/src/pretix/control/templates/pretixcontrol/subevents/fragment_unavail_mode_indicator.html
+++ b/src/pretix/control/templates/pretixcontrol/subevents/fragment_unavail_mode_indicator.html
@@ -2,5 +2,5 @@
 {% if mode == "hide" %}
 <span class="pull-right text-muted unavail-mode-indicator" data-toggle="tooltip" title="{% trans "Hide product if unavailable" %}. {% if f.variation %}{% trans "You can change this option in the variation settings." %}{% else %}{% trans "You can change this option in the product settings." %}{% endif %}"><span class="fa fa-eye-slash"></span></span>
 {% else %}
-<span class="pull-right text-muted unavail-mode-indicator" data-toggle="tooltip" title="{% trans "Show info text if unavailable" %}. {% if f.variation %}{% trans "You can change this option in the variation settings." %}{% else %}{% trans "You can change this option in the product settings." %}{% endif %}"><span class="fa fa-info-circle"></span></span>
+<span class="pull-right text-muted unavail-mode-indicator" data-toggle="tooltip" title="{% trans "Show product with info on why it’s unavailable" %}. {% if f.variation %}{% trans "You can change this option in the variation settings." %}{% else %}{% trans "You can change this option in the product settings." %}{% endif %}"><span class="fa fa-info-circle"></span></span>
 {% endif %}
\ No newline at end of file