diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_addon_choice.html b/src/pretix/presale/templates/pretixpresale/event/fragment_addon_choice.html
index 25282f069..3fcad5ac0 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_addon_choice.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_addon_choice.html
@@ -106,7 +106,7 @@
                     </div>
                     <div class="variations {% if not event.settings.show_variations_expanded %}variations-collapsed{% endif %}">
                         {% for var in item.available_variations %}
-                            <article aria-labelledby="cp-{{ form.pos.pk }}-item-{{ item.pk }}-{{ var.pk }}-legend"{% if var.description %} aria-describedby="cp-{{ form.pos.pk }}-item-{{ item.pk }}-{{ var.pk }}-description"{% endif %} class="row-fluid product-row variation">
+                            <article aria-labelledby="cp-{{ form.pos.pk }}-item-{{ item.pk }}-{{ var.pk }}-legend"{% if var.description %} aria-describedby="cp-{{ form.pos.pk }}-item-{{ item.pk }}-{{ var.pk }}-description"{% endif %} class="row-fluid product-row variation"{% if not var.free_price %} data-price="{{ var.price|unlocalize }}"{% endif %}>
                                 <div class="col-md-8 col-sm-6 col-xs-12">
                                     <h5 id="cp-{{ form.pos.pk }}-item-{{ item.pk }}-{{ var.pk }}-legend">{{ var }}</h5>
                                     {% if var.description %}
@@ -223,7 +223,7 @@
                     </div>
                 </article>
             {% else %}
-                <article aria-labelledby="cp-{{ form.pos.pk }}-item-{{ item.pk }}-legend"{% if item.description %} aria-describedby="cp-{{ form.pos.pk }}-item-{{ item.pk }}-description"{% endif %} class="row-fluid product-row simple">
+                <article aria-labelledby="cp-{{ form.pos.pk }}-item-{{ item.pk }}-legend"{% if item.description %} aria-describedby="cp-{{ form.pos.pk }}-item-{{ item.pk }}-description"{% endif %} class="row-fluid product-row simple"{% if not item.free_price %} data-price="{{ item.default_price|unlocalize }}"{% endif %}>
                     <div class="col-md-8 col-sm-6 col-xs-12">
                         {% if item.picture %}
                             <a href="{{ item.picture.url }}" class="productpicture"
diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html b/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
index a60992b17..f4841b25b 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_product_list.html
@@ -98,7 +98,7 @@
                     </div>
                     <div class="variations {% if not event.settings.show_variations_expanded %}variations-collapsed{% endif %}">
                         {% for var in item.available_variations %}
-                            <article aria-labelledby="item-{{ item.pk }}-{{ var.pk }}-legend"{% if var.description %} aria-describedby="item-{{ item.pk }}-{{ var.pk }}-description"{% endif %} class="row product-row variation" id="item-{{ item.pk }}-{{ var.pk }}"{% if not var.free_price %} data-price="{{ var.price }}"{% endif %}>
+                            <article aria-labelledby="item-{{ item.pk }}-{{ var.pk }}-legend"{% if var.description %} aria-describedby="item-{{ item.pk }}-{{ var.pk }}-description"{% endif %} class="row product-row variation" id="item-{{ item.pk }}-{{ var.pk }}"{% if not var.free_price %} data-price="{{ var.price|unlocalize }}"{% endif %}>
                                 <div class="col-md-8 col-sm-6 col-xs-12">
                                     <h5 id="item-{{ item.pk }}-{{ var.pk }}-legend">{{ var }}</h5>
                                     {% if var.description %}
@@ -228,7 +228,7 @@
                     </div>
                 </article>
             {% else %}
-                <article aria-labelledby="item-{{ item.pk }}-legend"{% if item.description %} aria-describedby="item-{{ item.pk }}-description"{% endif %} class="row product-row simple" id="item-{{ item.pk }}"{% if not item.free_price %} data-price="{{ item.default_price }}"{% endif %}>
+                <article aria-labelledby="item-{{ item.pk }}-legend"{% if item.description %} aria-describedby="item-{{ item.pk }}-description"{% endif %} class="row product-row simple" id="item-{{ item.pk }}"{% if not item.free_price %} data-price="{{ item.default_price|unlocalize }}"{% endif %}>
                     <div class="col-md-8 col-sm-6 col-xs-12">
                         {% if item.picture %}
                             <a href="{{ item.picture.url }}" class="productpicture"
diff --git a/src/pretix/presale/templates/pretixpresale/event/voucher.html b/src/pretix/presale/templates/pretixpresale/event/voucher.html
index f51458154..bf4338c62 100644
--- a/src/pretix/presale/templates/pretixpresale/event/voucher.html
+++ b/src/pretix/presale/templates/pretixpresale/event/voucher.html
@@ -127,7 +127,7 @@
                                 </div>
                                 <div class="variations">
                                     {% for var in item.available_variations %}
-                                        <article aria-labelledby="item-{{ item.pk }}-{{ var.pk }}-legend"{% if var.description %} aria-describedby="item-{{ item.pk }}-{{ var.pk }}-description"{% endif %} class="row product-row variation" id="item-{{ item.pk }}-{{ var.pk }}">
+                                        <article aria-labelledby="item-{{ item.pk }}-{{ var.pk }}-legend"{% if var.description %} aria-describedby="item-{{ item.pk }}-{{ var.pk }}-description"{% endif %} class="row product-row variation" id="item-{{ item.pk }}-{{ var.pk }}"{% if not var.free_price %} data-price="{{ var.price|unlocalize }}"{% endif %}>
                                             <div class="col-md-8 col-sm-6 col-xs-12">
                                                 <h5 id="item-{{ item.pk }}-{{ var.pk }}-legend">{{ var }}</h5>
                                                 {% if var.description %}
@@ -259,7 +259,7 @@
                                 </div>
                             </article>
                         {% else %}
-                            <article aria-labelledby="item-{{ item.pk }}-legend"{% if item.description %} aria-describedby="item-{{ item.pk }}-description"{% endif %} class="row product-row simple" id="item-{{ item.pk }}">
+                            <article aria-labelledby="item-{{ item.pk }}-legend"{% if item.description %} aria-describedby="item-{{ item.pk }}-description"{% endif %} class="row product-row simple" id="item-{{ item.pk }}"{% if not item.free_price %} data-price="{{ item.default_price|unlocalize }}"{% endif %}>
                                 <div class="col-md-8 col-sm-6 col-xs-12">
                                     {% if item.picture %}
                                         <a href="{{ item.picture.url }}" class="productpicture"