diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_downloads.html b/src/pretix/presale/templates/pretixpresale/event/fragment_downloads.html
index cacc50114..a35f4555a 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_downloads.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_downloads.html
@@ -2,10 +2,13 @@
 {% load eventurl %}
 {% if can_download and download_buttons and order.count_positions %}
     <div class="alert alert-info info-download">
-        {% blocktrans trimmed %}
-            You can download your tickets using the buttons below. Please have your ticket ready when entering the event.
-        {% endblocktrans %}
         {% if cart.positions|length > 1 and can_download_multi %}
+            {% blocktrans trimmed %}
+                Please have your ticket ready when entering the event.
+            {% endblocktrans %}
+            {% blocktrans trimmed %}
+                Download your tickets here:
+            {% endblocktrans %}
             <p class="info-download">
                 {% trans "Download all tickets at once:" %}
                 {% for b in download_buttons %}
@@ -22,6 +25,12 @@
                 {% endfor %}
             </p>
         {% elif tickets_with_download|length == 1 %}
+            {% blocktrans trimmed %}
+                Please have your ticket ready when entering the event.
+            {% endblocktrans %}
+            {% blocktrans trimmed %}
+                Download your ticket here:
+            {% endblocktrans %}
             <p class="info-download">
                 {% for b in download_buttons %}
                     <form action="{% if position_page and tickets_with_download.0.addon_to %}{% eventurl event "presale:event.order.position.download" secret=tickets_with_download.0.addon_to.web_secret order=order.code output=b.identifier pid=tickets_with_download.0.pk position=tickets_with_download.0.addon_to.positionid %}{% elif position_page %}{% eventurl event "presale:event.order.position.download" secret=tickets_with_download.0.web_secret order=order.code output=b.identifier pid=tickets_with_download.0.pk position=tickets_with_download.0.positionid %}{% else %}{% eventurl event "presale:event.order.download" secret=order.secret order=order.code output=b.identifier position=tickets_with_download.0.pk %}{% endif %}"
@@ -34,6 +43,13 @@
                     </form>
                 {% endfor %}
             </p>
+        {% else %}
+            {% blocktrans trimmed %}
+                Please have your ticket ready when entering the event.
+            {% endblocktrans %}
+            {% blocktrans trimmed %}
+                Download your tickets using the buttons below.
+            {% endblocktrans %}
         {% endif %}
     </div>
 {% elif not download_buttons and ticket_download_date %}