diff --git a/src/pretix/presale/templates/pretixpresale/event/order.html b/src/pretix/presale/templates/pretixpresale/event/order.html
index de7ee5cad..dfa6df7f0 100644
--- a/src/pretix/presale/templates/pretixpresale/event/order.html
+++ b/src/pretix/presale/templates/pretixpresale/event/order.html
@@ -67,17 +67,19 @@
{% endif %}
{% if order.status == 'p' and event.settings.ticket_download %}
-
- {% if can_download %}
+ {% if can_download and download_buttons %}
+
{% blocktrans trimmed %}
You can download your tickets using the buttons below. Please have your ticket ready when entering the event.
{% endblocktrans %}
- {% else %}
+
+ {% elif not download_buttons %}
+
{% blocktrans trimmed with date=event.settings.ticket_download_date|date:"SHORT_DATE_FORMAT" %}
You will be able to download your tickets here starting on {{ date }}.
{% endblocktrans %}
- {% endif %}
-
+
+ {% endif %}
{% endif %}