diff --git a/src/pretix/presale/forms/organizer.py b/src/pretix/presale/forms/organizer.py
index a1cbf975d..50bd65e11 100644
--- a/src/pretix/presale/forms/organizer.py
+++ b/src/pretix/presale/forms/organizer.py
@@ -21,6 +21,7 @@
 #
 from django import forms
 from django.conf import settings
+from django.utils.translation import pgettext
 from i18nfield.strings import LazyI18nString
 
 from pretix.base.models import EventMetaValue, SubEventMetaValue
@@ -66,7 +67,7 @@ def meta_filtersets(organizer, event=None):
             ).values_list("value", flat=True).distinct())
             choices = [(k, k) for k in sorted(existing_values)]
 
-        choices.insert(0, ("", ""))
+        choices.insert(0, ("", "-- %s --" % pgettext("filter_empty", "all")))
         if len(choices) > 1:
             fields[f"attr[{prop.name}]"] = {
                 "label": str(prop.public_label) or prop.name,
diff --git a/src/tests/presale/test_widget.py b/src/tests/presale/test_widget.py
index 2b2b30afb..20129b3a4 100644
--- a/src/tests/presale/test_widget.py
+++ b/src/tests/presale/test_widget.py
@@ -812,7 +812,7 @@ class WidgetCartTest(CartTestMixin, TestCase):
             data = json.loads(response.content.decode())
             assert data["meta_filter_fields"] == [
                 {
-                    "choices": [["", ""], ["EN", "English"], ["DE", "German"]],
+                    "choices": [["", "-- all --"], ["EN", "English"], ["DE", "German"]],
                     "key": "attr[Language]",
                     "label": "Language"
                 }
@@ -838,7 +838,7 @@ class WidgetCartTest(CartTestMixin, TestCase):
             data = json.loads(response.content.decode())
             assert data["meta_filter_fields"] == [
                 {
-                    "choices": [["", ""], ["DE", "DE"], ["EN", "EN"]],
+                    "choices": [["", "-- all --"], ["DE", "DE"], ["EN", "EN"]],
                     "key": "attr[Language]",
                     "label": "Language"
                 }
@@ -848,7 +848,7 @@ class WidgetCartTest(CartTestMixin, TestCase):
             data = json.loads(response.content.decode())
             assert data["meta_filter_fields"] == [
                 {
-                    "choices": [["", ""], ["DE", "DE"]],
+                    "choices": [["", "-- all --"], ["DE", "DE"]],
                     "key": "attr[Language]",
                     "label": "Language"
                 }