diff --git a/src/pretix/base/forms/questions.py b/src/pretix/base/forms/questions.py
index 9c326ae67..8ca52239d 100644
--- a/src/pretix/base/forms/questions.py
+++ b/src/pretix/base/forms/questions.py
@@ -705,7 +705,7 @@ class BaseQuestionsForm(forms.Form):
                     label=label, required=required,
                     min_value=q.valid_number_min or Decimal('0.00'),
                     max_value=q.valid_number_max,
-                    help_text=q.help_text,
+                    help_text=help_text,
                     initial=initial.answer if initial else None,
                 )
             elif q.type == Question.TYPE_STRING:
diff --git a/src/pretix/presale/forms/checkout.py b/src/pretix/presale/forms/checkout.py
index 5d58bc24f..3b67b5978 100644
--- a/src/pretix/presale/forms/checkout.py
+++ b/src/pretix/presale/forms/checkout.py
@@ -47,6 +47,7 @@ from pretix.base.forms.questions import (
     BaseInvoiceAddressForm, BaseQuestionsForm, WrappedPhoneNumberPrefixWidget,
     guess_phone_prefix,
 )
+from pretix.base.templatetags.rich_text import rich_text
 from pretix.base.validators import EmailBanlistValidator
 from pretix.presale.signals import contact_form_fields
 
@@ -82,7 +83,7 @@ class ContactForm(forms.Form):
             self.fields['phone'] = PhoneNumberField(
                 label=_('Phone number'),
                 required=self.event.settings.order_phone_required,
-                help_text=self.event.settings.checkout_phone_helptext,
+                help_text=rich_text(self.event.settings.checkout_phone_helptext),
                 widget=WrappedPhoneNumberPrefixWidget()
             )
 
@@ -91,7 +92,7 @@ class ContactForm(forms.Form):
             # is an autofocus field. Who would have thought… See e.g. here:
             # https://floatboxjs.com/forum/topic.php?post=8440&usebb_sid=2e116486a9ec6b7070e045aea8cded5b#post8440
             self.fields['email'].widget.attrs['autofocus'] = 'autofocus'
-        self.fields['email'].help_text = self.event.settings.checkout_email_helptext
+        self.fields['email'].help_text = rich_text(self.event.settings.checkout_email_helptext)
 
         responses = contact_form_fields.send(self.event, request=self.request)
         for r, response in responses:
diff --git a/src/pretix/presale/forms/waitinglist.py b/src/pretix/presale/forms/waitinglist.py
index cbca5c361..df099076f 100644
--- a/src/pretix/presale/forms/waitinglist.py
+++ b/src/pretix/presale/forms/waitinglist.py
@@ -28,6 +28,7 @@ from pretix.base.forms.questions import (
     NamePartsFormField, WrappedPhoneNumberPrefixWidget, guess_phone_prefix,
 )
 from pretix.base.models import Quota, WaitingListEntry
+from pretix.base.templatetags.rich_text import rich_text
 from pretix.presale.views.event import get_grouped_items
 
 
@@ -99,7 +100,7 @@ class WaitingListForm(forms.ModelForm):
             self.fields['phone'] = PhoneNumberField(
                 label=_("Phone number"),
                 required=event.settings.waiting_list_phones_required,
-                help_text=event.settings.waiting_list_phones_explanation_text,
+                help_text=rich_text(event.settings.waiting_list_phones_explanation_text),
                 widget=WrappedPhoneNumberPrefixWidget()
             )
         else: