diff --git a/src/pretix/control/forms/event.py b/src/pretix/control/forms/event.py
index 1de4b3167..9018c2895 100644
--- a/src/pretix/control/forms/event.py
+++ b/src/pretix/control/forms/event.py
@@ -47,11 +47,6 @@ class EventWizardFoundationForm(forms.Form):
     )
     has_subevents = forms.BooleanField(
         label=_("This is an event series"),
-        help_text=_('Only recommended for advanced users. If this feature is enabled, this will not only be a '
-                    'single event but a series of very similar events that are handled within a single shop. '
-                    'The single events inside the series can only differ in date, time, location, prices and '
-                    'quotas, but not in other settings, and buying tickets across multiple of these events at '
-                    'the same time is possible. You cannot change this setting for this event later.'),
         required=False,
     )
 
@@ -159,6 +154,7 @@ class EventWizardBasicsForm(I18nModelForm):
         if self.has_subevents:
             del self.fields['presale_start']
             del self.fields['presale_end']
+            del self.fields['date_to']
 
         if self.has_control_rights(self.user, self.organizer):
             del self.fields['team']
diff --git a/src/pretix/control/templates/pretixcontrol/events/create_basics.html b/src/pretix/control/templates/pretixcontrol/events/create_basics.html
index f2575d5f1..4dcd3859f 100644
--- a/src/pretix/control/templates/pretixcontrol/events/create_basics.html
+++ b/src/pretix/control/templates/pretixcontrol/events/create_basics.html
@@ -36,7 +36,9 @@
             </div>
         </div>
         {% bootstrap_field form.date_from layout="control" %}
-        {% bootstrap_field form.date_to layout="control" %}
+        {% if form.date_to %}
+            {% bootstrap_field form.date_to layout="control" %}
+        {% endif %}
         <div class="geodata-section">
             {% bootstrap_field form.location layout="control" %}
             <div class="form-group geodata-group" data-tiles="{{ global_settings.leaflet_tiles|default_if_none:"" }}" data-attrib="{{ global_settings.leaflet_tiles_attribution }}" data-icon="{% static "leaflet/images/marker-icon.png" %}" data-shadow="{% static "leaflet/images/marker-shadow.png" %}">
diff --git a/src/pretix/control/templates/pretixcontrol/events/create_foundation.html b/src/pretix/control/templates/pretixcontrol/events/create_foundation.html
index a673382c3..c8bfca40a 100644
--- a/src/pretix/control/templates/pretixcontrol/events/create_foundation.html
+++ b/src/pretix/control/templates/pretixcontrol/events/create_foundation.html
@@ -3,8 +3,51 @@
 {% load bootstrap3 %}
 {% block form %}
     {% bootstrap_field form.organizer layout="horizontal" %}
+    <div class="form-group">
+        <label class="col-md-3 control-label">Event type</label>
+        <div class="col-md-9">
+            <div class="big-radio radio">
+                <label>
+                    <input type="radio" value="" name="{{ form.has_subevents.html_name }}">
+                    <span class="fa fa-calendar-o"></span>
+                    <strong>{% trans "Singular event or non-event shop" %}</strong><br>
+                    <div class="help-block">
+                        {% blocktrans trimmed %}
+                            An event with individual configuration. If you create more events later, you can copy
+                            the event to save yourself some work.
+                        {% endblocktrans %}
+                    </div>
+                    <div class="help-block">
+                        {% blocktrans trimmed %}
+                            Examples: Conferences, workshops, trade fairs, one-off concerts, sale of digital content,
+                            multi-day events with combination tickets.
+                        {% endblocktrans %}
+                    </div>
+                </label>
+            </div>
+            <div class="big-radio radio">
+                <label>
+                    <input type="radio" value="on" name="{{ form.has_subevents.html_name }}">
+                    <span class="fa fa-calendar"></span>
+                    <strong>{% trans "Event series or time slot booking" %}</strong>
+                    <div class="help-block">
+                        {% blocktrans trimmed %}
+                            A series of events that share the same configuration. They can still be different in
+                            their dates, locations, prices, and capacities.
+                        {% endblocktrans %}
+                    </div>
+                    <div class="help-block">
+                        {% blocktrans trimmed %}
+                            Examples: Multiple presentations of the same show, same concert in multiple locations,
+                            museums, libraries, or swimming pools,
+                            events that need to be booked together in one cart.
+                        {% endblocktrans %}
+                    </div>
+                </label>
+            </div>
+        </div>
+    </div>
     {% bootstrap_field form.locales layout="horizontal" %}
-    {% bootstrap_field form.has_subevents layout="horizontal" %}
     <p>
         <span class="fa fa-info-circle"></span>
         {% trans "Please note that you will only be able to delete your event until the first order has been created." %}
diff --git a/src/pretix/control/views/main.py b/src/pretix/control/views/main.py
index a4637fc3b..6785e83f3 100644
--- a/src/pretix/control/views/main.py
+++ b/src/pretix/control/views/main.py
@@ -251,19 +251,6 @@ class EventWizard(SafeSessionWizardView):
                     t.members.add(self.request.user)
                     t.limit_events.add(event)
 
-            if event.has_subevents:
-                se = event.subevents.create(
-                    name=event.name,
-                    date_from=event.date_from,
-                    date_to=event.date_to,
-                    presale_start=event.presale_start,
-                    presale_end=event.presale_end,
-                    location=event.location,
-                    geo_lat=event.geo_lat,
-                    geo_lon=event.geo_lon,
-                    active=True
-                )
-
             logdata = {}
             for f in form_list:
                 logdata.update({
@@ -277,17 +264,10 @@ class EventWizard(SafeSessionWizardView):
             elif self.clone_from:
                 event.copy_data_from(self.clone_from)
             else:
-                if event.has_subevents:
-                    event.checkin_lists.create(
-                        name=str(se),
-                        all_products=True,
-                        subevent=se
-                    )
-                else:
-                    event.checkin_lists.create(
-                        name=_('Default'),
-                        all_products=True
-                    )
+                event.checkin_lists.create(
+                    name=_('Default'),
+                    all_products=True
+                )
                 event.set_defaults()
 
             if basics_data['tax_rate']:
diff --git a/src/pretix/static/pretixcontrol/scss/_forms.scss b/src/pretix/static/pretixcontrol/scss/_forms.scss
index c9c019b69..6783b8aae 100644
--- a/src/pretix/static/pretixcontrol/scss/_forms.scss
+++ b/src/pretix/static/pretixcontrol/scss/_forms.scss
@@ -431,6 +431,21 @@ table td > .checkbox input[type="checkbox"] {
     }
   }
 }
+.form-horizontal .big-radio {
+  border: 2px solid #ccc;
+  padding: 0;
+  border-radius: $border-radius-base;
+  label {
+    padding: 15px 15px 15px 30px;
+  }
+
+  .help-block {
+    margin-bottom: 0;
+  }
+}
+.form-horizontal .big-radio:not(:last-child) {
+  margin-bottom: 15px;
+}
 .accordion-radio {
   display: block;
   margin: 0;
diff --git a/src/tests/control/test_events.py b/src/tests/control/test_events.py
index 666e4bd5d..79c34eb2b 100644
--- a/src/tests/control/test_events.py
+++ b/src/tests/control/test_events.py
@@ -655,7 +655,7 @@ class EventsTest(SoupTest):
         with scopes_disabled():
             ev = Event.objects.get(slug='33c3')
             assert ev.has_subevents
-            assert ev.subevents.count() == 1
+            assert ev.subevents.count() == 0
 
     def test_create_event_copy_success(self):
         with scopes_disabled():